Digital and Online Publishing Toolbox

Digital Fact Book

Showcases the changing media landscape that includes readers who are plugged in everywhere, able to access content across multiple digital platforms. It features over 40 pages of up-to-date data regarding tablets, smartphones, and the web, providing insight into the reader’s relationship with digital content and advertising. View the 2011 Digital Fact Book as a PDF.

Canada Digital Year in Review

The comScore 2010 Canada Digital Year in Review offers a macro view of the overarching trends in digital media usage in Canada, and considers their implications for navigating the year ahead. The report analyzes trends including overall Internet usage, high-growth categories, online display advertising, online video, search and mobile.

Quick Tips

• Blogging for Magazines, by Kat Tancock and Blogs and Small Magazines, by Phillip Smith
• How to Make Twitter Work for Your Magazine, by Kim Pittaway
• Social Media for Magazines, by Kat Tancock
• Open Source Content Management Systems, by Dawn Buie
• Online Editorial Features, by Matt Blackett

The Business of Digital

Designed to meet the magazine media industry’s growing need for thought-provoking information and insight on all things digital, the Business of Digital is a full-day event focused on effectively innovating, building, marketing and monetizing web and mobile products and services. The 2011 event featured a panel discussion on publishers’ experiences (good and bad) with building apps for smartphones and tablets in the Canadian marketplace, called APP IT UP! Find out from these seasoned professionals what worked, what didn’t and—most importantly—why.

AudioMags

Want to hear from the experts? Listen to an AudioMag, Magazines Canada's podcast series featuring new views, opinion and timely information from the industry’s best and brightest.

• Episode eight goes deep into the world of online ad sales and the need to monetize everything. Featuring Martin White, Principal of Online Magazine Marketing.
• Episode nine is all about digital editions— how they differ from the print product, auditing rules, costs, advertising and more. Featuring Eddie Coffey of Zinio and Terry Sellwood, General Manager of Quarto Communications.
• Episode 13 dishes up the goods on social media and building communities online. Featuring Mary Hickey, Deputy Editor of Ladies' Home Journal, and Penny Caldwell, Editor of Cottage Life.
• Episode 15 shares Scientific American's experience in the mobile apps arena, and explores what your magazine can be doing in the app department. Featuring Anne Marie O'Keefe, Associate Director of Consumer Marketing at Scientific American.
• Episode 25 takes a look at what makes for a dynamic and engaging user experience, and how to create digital engagement online. Featuring Meg Pickard, Head of Digital Engagement at Guardian News & Media.

For more information on digital and online publishing, contact bdiangelo@magazinescanada.ca. For more information on the Canadian magazine industry, take a look at Canadian Magazines canadiens: the definitive resource on magazine publishing.

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