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Digital and Online Publishing Toolbox


Digital Magazine Fact Book Digital Magazine Fact Book

Over 100 pages of magazine trends and research on tablets, e-readers, social media and smartphones, providing insight into the reader’s relationship with digital content and advertising. View the latest Digital Magazine Fact Book.

Canada Digital Year in Review

The comScore 2010 Canada Digital Year in Review offers a macro view of the overarching trends in digital media usage in Canada, and considers their implications for navigating the year ahead. The report analyzes trends including overall Internet usage, high-growth categories, online display advertising, online video, search and mobile.

Online Courses

A series of online courses put together in an exciting collaboration between the Cultural Human Resources Council (CHRC) and Magazines Canada. Presented by experts in the field, our courses offer valuable wisdom on topics ranging from circulation to editorial—all focused on launching a successful online presence for your magazine.

  • The Digitization of the Advertising Function in Magazine Publishing: Digitization of Advertising: Led by Jacqueline Howe, you'll learn about marketing's new vocabulary, search engine optimization, the business side of social media and much more.
  • The Digitization of the Circulation Function in Magazine Publishing: The Big Picture: Jon Spencer of Abacus Circulation Inc. demonstrates how to assess new circulation opportunities in the digital realm, and how to prioritize these new options. 
  • The Digitization of the Editorial Function in Magazine Publishing: Magazines Go Online: Jacqueline Kovacs, former deputy editor of Today's Parent, will tell you the big difference between a reader and a user and show you how a web presence not only supplements print publications, but offers a whole new kind of experience. 
  • The Digitization of the Production Function in Magazine Publishing: An Overview of Platforms and Content: Kim Latreille will take you through the evolution of digital and online production, right up to today.

Magazines in the Digital Age

Our Magazines in the Digital Age brochure offers tips on how to create and sell digital editions. Go through different options available for publishers, find the best strategy for your brand and reach digital success with this how-to guide.


Want to hear from the experts? Listen to an AudioMag, Magazines Canada's podcast series featuring new views, opinion and timely information from the industry’s best and brightest.

  • Episode 8 goes deep into the world of online ad sales and the need to monetize everything. Featuring Martin White, Principal of Online Magazine Marketing.
  • Episode 9 is all about digital editions— how they differ from the print product, auditing rules, costs, advertising and more. Featuring Eddie Coffey of Zinio and Terry Sellwood, General Manager of Quarto Communications.
  • Episode 13 dishes up the goods on social media and building communities online. Featuring Mary Hickey, Deputy Editor of Ladies' Home Journal, and Penny Caldwell, Editor of Cottage Life.
  • Episode 15 shares Scientific American's experience in the mobile apps arena, and explores what your magazine can be doing in the app department. Featuring Anne Marie O'Keefe, Associate Director of Consumer Marketing at Scientific American.
  • Episode 25 takes a look at what makes for a dynamic and engaging user experience, and how to create digital engagement online. Featuring Meg Pickard, Head of Digital Engagement at Guardian News & Media.
  • Episode 27 talks about how to create a website that reflects your magazine's brand, and brings value to your readers and advertisers. Featuring Ian Adelman, Director of Digital Design at The New York Times.
  • Episode 29 shares tips on video production for publuishers, including the basics of shooting, editing and streamlining production costs. Featuring Blair Harley, a producer and director who has worked with Canadian Living and House & Home.
  • Episode 30 explores social media strategies and tools, and how to best build your brand through networked audiences. Featuring Paul McEnany, Director of Strategy at Twist Image.
  • Episode 37 takes a look at The Kit's successful experience in moving a magazine from online to print. Featuring Giorgini Bigioni, Publisher of The Kit.
  • Episode 40 discusses how to engage an influential audience in the digital media landscape. Featuring Nick Blunden, Global Managing Director and Publisher of the Economist Online.
  • Episode 42 talks with Popular Mechanics about creating successful iPad and tablet editions. Featuring James Meigs, Editor-in-Chief of Popular Mechanics.

For more information on digital and online publishing, contact For more information on the Canadian magazine industry, take a look at Canadian Magazines canadiens: the definitive resource on magazine publishing.

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