Business Media Toolbox
An ad campaign designed to remind advertisers and their agencies that magazines engage, connect communities and create success. The campaign, titled "Decision Makers," transforms the bedroom and bathroom into "the new boardroom," promoting the power of business media magazines in keeping business decision makers in the know—wherever they are. The campaign is available in full and quarter-page formats, in English and French.
Business Media Summits
An annual event for business media professionals in Canada focused on cultivating business media strategies that will work in Canada and beyond. Each Summit features an international keynote speaker, as well as a panel discussion with Canadian business media experts. Highlights of 2009 and 2010 keynote speakers Jonah Bloom, Editor, Ad Age and Charles McCurdy, Chairman and CEO of Apprise Media LLC are available online on the topics of Strategies to Monetize Content and Sponsorships vs. CPM Sales for B2B Online, respectively.
The Fact Book compiles industry trends and the latest and greatest industry research to form a useful resource for media planners, advertisers and magazine professionals. In a simple, factual way, the Business Media Fact Book demonstrates how B2B media platforms get noticed, generate leads, initiate consideration, assist negotiation and, ultimately, make business happen!
B2B Publishing in the Digital Space
Niel Hiscox, President of Universus Media Group and former Vice President of Publishing at CLB Media Inc., discusses the rapid transition of Business-to-Business Publishing into the Digital Space. Servicing the many and varied needs of business sector professionals, business media are evolving into 360º marketing providers, surrounding their audiences with print, online, mobile and event touch points.
STARCH Business Media Study
Funded by the Canadian Business Press and the Ontario Media Development Corporation, a recently released study by Starch Research shows that the internet's influence has grown spectacularly in the business media space since first evaluated in 1996.
Want to hear from the experts? Listen to an AudioMag, Magazines Canada's podcast series featuring new views, opinion and timely information from the industry’s best and brightest.
For more business media information, contact firstname.lastname@example.org. For more information on the Canadian magazine industry take a look at Canadian Magazines canadiens: the definitive resource on magazine publishing.