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Advertising Toolbox

Consumer Magazine Fact Book Consumer Magazine Fact Book 2012

The 2013 Consumer Magazine Fact Book (PDF – English and French) contains over 170 pages, including more than 50 new pages and many pages of updated content relating to trends, ad positioning, ad effectiveness and new research from Magazines Canada's Connections Audit.

Business Media Fact Book Business Media Fact Book 2012

This Fact Book provides 90 pages of information that demonstrate how business media platforms get noticed, generate leads, initiate consideration, assist negotiation and, ultimately, make business happen! View the 2013 Business Media Fact Book as a PDF.

Digital Magazine Fact BookDigital Magazine Fact Book 2012

Over 150 pages of magazine trends and research on tablets, e-readers, social media and smartphones, providing insight into the reader’s relationship with digital content and advertising. View the 2013 Digital Magazine Fact Book as a PDF.


A quick hit of pertinent FastFacts across a variety of subjects, great for use in a media kit. Keep an eye on the FastFacts webpage, updated every few months.


A monthly e-newsletter featuring news, research and articles of specific relevance to magazine publishing communities. Page is available on the Magazines Canada website and through email subscription. If you would like to be added to our distribution list, please contact

Magazines Canada AdDirect™

Magazines Canada AdDirect™ is a web-based ad preflight and delivery portal powered by industry-leader SendMyAd. AdDirect™ is designed to streamline agency and advertiser delivery of magazine advertising files to participating publishers.

magblast—Magazines Canada's Video Podcast Series

Magazines Canada presents magblast, a series of video podcasts designed to inform and educate the advertising community about how magazine advertising works.

Canada/U.S. Comparison Report

The "Magazines: A Comparison of Canada & U.S." report is a must-read for agency planners or sales reps that work with U.S. advertisers that need information on the distinctions between Canadian and U.S. markets as well as the spillover of U.S. magazines in Canada. This document outlines the trends and impact of this overflow.


Want to hear from the experts? Listen to an AudioMag, Magazines Canada's podcast series featuring new views, opinion and timely information from the industry’s best and brightest.

  • Episode 5 offers tips on how to get the attention of media buyers. Featuring Michele Beaulieu, Senior Vice President/Group Director of Starcom Worldwide.

  • Episode 8 goes deep into the world of online ad sales and the need to monetize everything. Featuring Martin White, Principal of Online Magazine Marketing.

  • Episode 10 discusses how to motivate sales staff and retain clients in hard times. Featuring Josh Gordon, President of Smarter Media Sales.

  • Episode 11 shares winning sales strategies for consumer and B2B media sales, and discusses where to find new revenue streams. Featuring Helen Berman, President of the Berman Sales Institute.

  • Episode 24 talks about what sales staff and advertisers need to stay on top of, when the growing list of media offerings includes social media, mobile, tablets and events as well as print. Featuring Rebecca Legge, Vice-President of Sales with Canada Wide Media.
  • Episode 50 discusses how to kick-start ad revenues and overcome obstacles to get the business. Featuring Tracy Miller, National Ad Sales Manager of Life and Style at The Globe and Mail.

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