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FAQ for New and Would-Be Publishers

Marketing and Advertising

1. I want to hire an advertising representative—where should I look?

Finding an ad sales rep can be a challenge for smaller magazines. Advertising agencies often don’t want to work with magazines that have relatively low circulation, because their commissions won’t be significant enough to make the effort worth their while. You need to find someone who is friendly, quick-witted and who doesn’t quit. It doesn’t necessarily matter if this person is already a salesperson—if they are equipped with the right personality.

» 2. Why do so many literary magazines carry ads for each other?

» 3. What is a standard price for an advertisement?

» 4. I don’t want ads in my magazine, but how will I make money?

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