You can try and strike a deal directly with retailers, which would entail you dropping off and picking up your own magazine in the stores and making all of the calculations of returns, draw and sell-through. Otherwise you need to get a distributor.

Technically, yes you can, but make sure that your distributors know of this. Using two distributors is a sure-fire way to encourage double shipments to retailers, which is not the best way to achieve newsstand sales or friends in the retail world.

Promotion to libraries is difficult. Unless your magazine is carried by EBSCO or CANEBSCO—the subscription services used almost exclusively by librarians—you will have to promote your magazine to libraries yourself. The other option is joining Magazines Canada, as our organization regularly markets to libraries and sends librarians its Retailer Catalogue.