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Upcoming Webinar: Popular Mechanic's Redesign

Date August 23, 2016 Author Categories Professional Development

Redesign Case Study: How the Popular Mechanics Team Refreshed a 114-Year-Old InstitutionSeptember 7, 20162PM ET How do you tackle the redesign of a respected, well-loved magazine—across multiple platforms? That was the challenge design director Michael Wilson faced at Popular Mechanics. In this session, he will walk us through the challenges and the choices his team made. Michael Wilson is the design director at Popular Mechanics, where he recently led the redesign of the venerable...

New Hotsheet: Content Marketing for Magazines

Date August 18, 2016 Author Categories Professional Development

Content marketing is about reaching customers with content that they want and ask for, with the goal of inspiring a particular customer action. It works. People not only like consuming content that they enjoy—and may therefore want to do business with the brand/group behind it—but they like it online, which has until recently been a tough medium for traditional "interruptive" marketing to crack.  Our latest Hotsheet, "Content Marketing for Magazines: Techniques to Grow, Engage and...

AudioMag 110: Rob Engman on Editorial Transformations

Date August 11, 2016 Author Categories Professional Development

TAPS Magazine was in a bit of an editorial mess when it was bought by Rob Engman 10 years ago. A pseudo-girly magazine, it was a confusing consumer lifestyle magazine with not much of a focus on beer. After the purchase, the then-quarterly magazine went on a hiatus of one issue and a thorough overhaul ensued. "We tore it down and rebuilt it from the ground up," says Engman in a recent episode of AudioMag. "All new contributors, a whole new look, new photographers, new graphic designer, and...

AudioMag 109: Steve Maich on Digital Magazine Platform Texture

Date July 28, 2016 Author Categories Professional Development

Magazines Canada brings you AudioMag, a podcast series featuring new views, opinions and timely information from the best in Canadian and international publishing. Episode 109: Revisit a conversation on Texture with Steve Maich, SVP of Publishing at Rogers. Listen now to hear him discuss the revamp and launch of the digital magazine platform and for insights into Canadian readers' habits, needs and responses in the digital space. Find more episodes of AudioMag...

AudioMag 108: Steve Watson on Connecting Subscribers with Magazines

Date July 14, 2016 Author Categories Professional Development

The rise in niche publishing has brought about a huge array of new magazine titles. It can be overwhelming trying to sift through, so Steve Watson has taken on that task for his clients, and become a curator of sorts. He founded the company Stack, which magazine lovers subscribe to for an annual fee. Each month they receive a magazine that Steve has handpicked.  The same title goes out to the 3,000 or so customers who have signed up for the service, with nothing more in common...

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