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AudioMag 104: Andrew Wallace on Analytics

Date May 19, 2016 Author Categories Professional Development

Digital media provides publishers with a plethora of data, but figuring out what to search for in that data can be a challenge. Analytics is a tool that helps publishers sort through all that data, but it's only as useful as the questions that are being posed from the outset. "There can be so much noise, and you want to separate the signal from the noise," says Andrew Wallace in the latest episode of AudioMag. "You can end up measuring the wrong things, which means you end up managing...

CSME Announces 2016 Canadian Editors' Choice Awards Finalists

Date May 18, 2016 Author Categories Professional Development

The Canadian Society of Magazine Editors (CSME) has announced the finalists for the 2016 Editors' Choice Awards . Our congratulations to the shortlisted finalists, and to the Magazines Canada members nominated for awards this year, including: BC Business, Canada's History, ELLE Canada, Spacing, Today's Parent and Western Living . The winners will be announced at the annual CSME gala on Wednesday, June 8, 2016 at MagNet , where CSME will also reveal the winners of the awards...

AudioMag 103: Joshua Gary on Newsstand Data

Date May 5, 2016 Author Categories Professional Development

Deep discounts on subscriptions have been a routine way of doing business for countless publishers. But newsstand data and analytics expert Joshua Gary recently conducted a study that looked at the relationship between subscription discounts and newsstand sales and what he found may lead publishers to rethink this approach. "The more discounted your subscriptions are the heavier your decline on the newsstand will be," says Gary in the latest episode of AudioMag. He is senior vice...

AudioMag 102: Jennifer Goldberg on Enewsletters

Date April 21, 2016 Author Categories Professional Development

Newletters are tried and true workhorses for publishers. Their staying power is a testament to the successes that they can deliver when done well. Are you doing all you can on the newsletter front to engage readers with your content and deliver value to advertisers? Key to a successful enewsletter strategy is having a solid understanding of your readership, their likes, and what they come to you for. So dig into your data to see what your readers are engaging with. "You are offering...

AudioMag 101: Vera Asanin on Achieving Success in the Workplace

Date April 7, 2016 Author Categories Professional Development

There's a lot influencing workplaces today: economic challenges, demographic challenges, globalization and rapidly changing technology. Those four key realities are impacting organizational success, and at times hindering the potential to create positive work environments where employees can thrive. Vera Asanin is the president of Your Workplace , which inspires people to create a thriving work culture where fear is banished and change embraced. She'll lead Go Big, Go Agile at...

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