Mar 7, 2014
Can't make it to the 2014 Alberta Magazines Conference this year? The Alberta Magazines Publishers Association has announced a free live webcast of select conference sessions and the keynote presentation!
Visit albertamagazines.com/conference on Friday, March 21 during any of the following sessions to access the webcast link:
Making Social Media Make Sense for Your Business
9–10:25 a.m. (MST)
Social media is a key source of website traffic, an exciting way to showcase your content, and the key to building a community around your brand. But how much time and resources should you devote to this channel? What team and what tools are required to measure and maximize your ROI? Using real-life case studies from media brands using Facebook, Twitter, and Pinterest, Jennifer Reynolds (digital media strategist at Reader’s Digest) will teach you to create and maintain a social footprint that fits your publication, and will expand your audience, promote your brand, and drive more revenue.
Business Planning in a Shifting Environment
10:45–12:10 p.m. (MST)
As publishers continue to wrestle with the many challenges facing their industry, the pressure to draft and implement business plans is mounting. In this far-reaching presentation, John Milne (president of Breakwell & Company, a business communications and publishing consulting firm) explores the many factors publishers must keep in mind—from reader research and budgets to platforms and salaries—as they manage today’s challenges and plan for the future. He’ll help clarify priorities, highlight challenges and separate needs from wants
Keynote Luncheon: The Return of Print
1–1:45 p.m. (MST)
At once interactive, personal, and social, a well-made print magazine has an essential role to play in people’s lives. In his keynote address, Andrew Losowsky (an internationally-acclaimed editorial expert) insists it's time for print to push back. He’ll showcase his favourite independent and mainstream titles, explore ways to push the boundary of the physical object, and reveal why, in the publishing world, digital is the best thing that ever happened to print.
Designing for Readers
2–3:25 p.m. (MST)
Know your reader. Every art director and editor has heard this before, but how do you take what you know about your audience and translate it to the page? How can your team use design to tap into the passion readers feel for the brands they love? Matthew Bates (group creative director at Active Interest Media, publishers of award-winning Backpacker magazine) explains why, in an increasingly visual world, readers connect with far more than just the words on the page. Learn how audience research can help guide a redesign process, and how the look of your magazine can speak not only to the readers you have, but also to those you want.
Learn more about the Alberta Magazines Conference at albertamagazines.com/conference.