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New! The Winter/Spring Webinar Pack

Date November 19, 2014 Author Categories Professional Development

We're happy to announce new webinar dates and a new savings package that gives all of your staff access to our webinars from November to March for one low price! Pick up the Winter/Spring Webinar Package and your staff can access all of these webinars for just $60 (member price): Traffic Building Tricks for Magazine Websites Date: November 19, 2014; Time: 2–3 pm ET Get insights on how to develop a data-driven digital content and audience-growth strategy. Learn how to build on your...

AudioMag 76: Twitter Best Practices

Date November 17, 2014 Author Categories Professional Development

Magazines Canada brings you AudioMag, a podcast series featuring new views, opinions and timely information from the best in Canadian and international publishing. Episode 76: Learn Twitter best practices for magazine publishers from Steve Ladurantaye , manager of news and political partnerships at Twitter Canada. Twitter plays a major role in many readers' daily online experience; listen now for tips on how to make the most of this social media super-platform.  Find more episodes...

New Hotsheet: Do's and Don'ts of Sponsored Content

Date November 13, 2014 Author Categories Professional Development

With online editorial media evolving swiftly, so too is the advertising that runs alongside it—and questions of how best to make revenue from your editorial content. "Sponsored content" or "native advertising" can provide an additional revenue stream for your online mix, but you do not want your readers to feel perplexed or duped when they discover that what they're reading is in fact an ad. To tackle these questions, we've asked Allan Britnell, Managing Editor of Renovation...

Read to Win: Jackie Kovacs Talks Contests with Cottage Life

Date November 7, 2014 Author Categories Professional Development

Lucky us: this season of hotsheets will debut with some tips from  Cottage Life on how to run a successful magazine contest. If you've struggled to see the benefit of hosting a contest for your magazine, look no further! Jackie Kovacs has outlined four fabulous tips on maximizing your contest potential—and covers everything from staying on brand to executing efficiently.  Some of you may be thinking, "Why hold a contest?" Well, not only does it strengthen your brand and engage...

AMPA Presents a Google Analytics Webinar Double Header

Date November 7, 2014 Author Categories Professional Development

The Alberta Magazine Publishers Association presents two webinars focused on Google Analytics featuring Graham Scott, Managing Editor, Digital at Canadian Business magazine.  Google Analytics 101 Date: Tuesday, November 18 Time: 11 am–12 pm MT
/ 1–2 pm ET This starting-from-zero intro to Google Analytics will quickly get you up to speed on the basics. You'll learn how to set up an account, which basic statistics you should be paying attention to, and why these stats are...

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