Dec 11, 2013
What is your return on investment (ROI) for your magazine's social media efforts? If you're not sure, you aren't the only one: surveys of business leaders tell us that about half of companies say they still can't quantify whether their social media efforts have made a difference or not.
How can you make sure you have a clearer sense of your social media ROI? We have two resources to help!
First, join Renee Mellow of Mindshare in a webinar on January 15, 2014 that will focus on social media ROI for magazines. Renee Mellow is the associate director of social media at Mindshare Canada. She will share the latest information and tools on quantifying social media efforts. The webinar is only $25 to attend for Magazines Canada members. More information on this upcoming session.
Second, take a look at our hotsheet on measuring social media ROI, authored by Kim Pittaway, consulting editor at Dalhousie University. The one-page hotsheet offers a quick overview of what you should consider when reviewing your social media efforts, and three simple steps for measuring your investment, and the return on that investment. As Pittaway notes, the best place to start is by establishing your goals and desired business outcomes for social media investment. These could include:
- Increasing page views and ad revenue
- Driving subscriptions
- Driving purchases of other brand-related products and services
- Increasing customer engagement and loyalty
- Reducing customer service calls
- Generating ad revenue on social media-based campaigns
View or download the hotsheet for more information. Plus, take a look at our current hotsheet offerings at magazinescanada.ca/cultural/hotsheets—we also have a sheet on easily making timely Facebook updates from Kat Tancock.
Comment posting has been disabled.