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AudioMag 91: Larry Wyatt

Date June 29, 2015 Author Categories Professional Development

Magazines Canada brings you AudioMag, a podcast series featuring new views, opinions and timely information from the best in Canadian and international publishing. Episode 91: Revisit a conversation on all things apps with Larry Wyatt , Consumer Marketing Manager, Digital, at St. Joseph Media. The former MagNet speaker gives insights on how and when to connect with readers through the many digital platforms available today. Find more episodes of AudioMag at...

Expanding the Reach of Your Content: OMDC Panel Video

Date June 23, 2015 Author Categories Professional Development

OMDC hosted a best practices session earlier this month on expanding your magazine's international audience, and a video of the panel discussion is now online!  Panellists Peter Wilmshurst, publisher of   Allergic Living , and Celine MacKay, founder and editor-in-chief of   Pure Green Magazine , engaged in "an insightful, detailed and candid discussion about how their content is reaching audiences, and driving revenue, beyond Canada. The discussion outlined their differing...

New Hotsheet: Direct Mail in the Digital Age

Date June 18, 2015 Author Categories Professional Development

Despite the industry shift towards a reliance on SEO and social media marketing for circulation boosts, you don't want to forget about the benefits of a well-tested direct mail campaign. Digital marketing can be fun, but with CASL and ad-blocking software you may want to revisit this classic way of gaining new subscribers.  Our new hotsheet, "Direct Mail in the Digital Age," has updated tips about using direct mail to market offers to potential subscribers. Touching on many "should...

Member Discount for 2015 DesignThinkers Conference

Date June 12, 2015 Author Categories Professional Development

RGD's  2015 DesignThinkers Conference  is happening November 12–13 at the Sony Centre in Toronto. DesignThinkers is the largest creative communications conference in Canada, with almost 2,000 attendees. This year's conference will explore industry trends in marketing and communications, with speakers from the worlds of design, user experience, advertising, branding, consumer engagement, film, social media and entrepreneurship. RGD recently announced the 2015 speakers , and the...

New Hotsheet: Renovating the Paywall

Date June 11, 2015 Author Categories Professional Development

Paywalls—are they dead or not? Well, Bill Mickey, editorial director at  Folio: , the brand for American magazine publishing professionals, believes that it really depends. If your magazine media brand is serving a B2B or niche audience, then you may find success with them. If not, it depends on the content your brand offers: if it's valuable enough, people will pay to have it! If you are thinking about establishing a viable paywall, take a look at our new hotsheet on "Renovating the...

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