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The Modern Magazine 2014

Date October 23, 2014 Author Categories Professional Development

London, U.K.-based blog  magCulture  recently hosted its second annual  Modern Magazine conference . Small, cultural and independent magazines will find plenty of information to digest from the event, which asked "Is the independent model the future of publishing? Should the mainstream be looking to them for inspiration? Can small magazine publishing become a successful longterm business, or will they always be hobby projects?" The Modern Magazine conference was held September 19,...

AudioMag 74: Better Market Research

Date October 20, 2014 Author Categories Professional Development

Magazines Canada brings you AudioMag, a podcast series featuring new views, opinions and timely information from the best in Canadian and international publishing. Episode 73:   Tricia Benn , Chief Marketing & Strategy Officer at Northstar, shares insights from her MagNet 2014 session, "Better Data, Better Decisions."  Listen now to learn how a solid strategy and data tracking can help you better conduct market research and understand your audience. Find more episodes of AudioMag at...

Infographics that Work!

Date October 8, 2014 Author Categories Professional Development

In just two weeks, we'll be talking with creative director Vanessa Wyse about creating infographics, from concept to execution! Join us online at 2 pm (ET) October 22 for an hour-long webinar on using infographics to break down a complex story, fast. Vanessa was the creative director of  The Grid —winner of the Society of Newspaper Design's (SND) World's Best Designed Newspaper for three years running, not to mention a number of National Magazine Awards here in Canada. Prior...

The Dating Game: Connecting with Writers

Date October 2, 2014 Author Categories Professional Development

Well this is a fun idea! PWAC hosts a networking night on November 17 in Toronto that aims to connect freelance writers with the people who need writers: "People who hire writers often say that finding a freelancer is like entering into a courtship. You get to know each other a little, and if there's a spark, you take the relationship to the next level—assignments! But how do you meet that special someone? Join us for a fun and friendly networking event. Meet writers, people in...

How Magazines are Making Video Work

Date October 1, 2014 Author Categories Professional Development

"Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch. But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video [...], in addition to problems around generating a viewership of sufficient scale and putting together attractive ad packages." This from a Digiday article that highlights...

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