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Page Volume 17, Number 5

Jul 16, 2014

2014 FIPP Research Awards - Magazines Canada wins gold!

We are very excited to share that our Media Connections Study, created in partnership with BrandSpark International, has won a gold award at the 2014 FIPP Research Awards!

The awards recognize the best research studies in the world that promote magazine media as an advertising medium. Our winning study focuses on the consumer’s path to purchase, and the vital role that magazine media plays in connecting, informing, inspiring and influencing consumers.

The study's results were extremely positive—magazines prove incredibly strong in creating consumer relationships, generating trust and persuading consumers to act—and we’re proud to see the strength of our magazines recognized by FIPP.

There's no better time to check out the study for yourself: you'll find lots of useful information for your magazine media kit or next conversation with an advertiser. It's all available on our website, along with four short videos on key study findings and a recording of BrandSpark presenting the study at the 2013 State of the Magazine Nation. 


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