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Page Volume 17, Number 4

Apr 22, 2014

PMB 2014 Spring Report Confirms Ongoing Print Magazine Stability

As Canada's media landscape evolves and fragments, print magazine stability remains. PMB's 2014 Spring report confirms that readership of PMB-measured titles remains consistent at one million readers per title.

Average Readership per PMB-measured Title (Millions of Readers)

2009

2010

2011

2012

2013

2014

2009-14

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Avg.

1.02

1.04

1.03

1.01

0.98

1.00

0.98

1.02

1.04

1.04

1.03

1.02

The average number of readers-per-copy across all PMB-measured magazines also remains consistent over time.

Average Readers-per-Copy

2009

2010

2011

2012

2013

2014

2009-14

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Avg.

4.9

4.8

4.8

4.8

4.9

4.9

4.9

5.2

5.4

5.3

5.1

5.0

Similarly, engagement measures indicate an ongoing stability in time spent reading and degree of interest.

Qualitative Engagement Measures

 

2009

2010

2011

2012

2013

2014

2009-14

 

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Fall

Spring

Avg. 

Average min./issue

40

41

42

41

42

42

41

42

41

41

44

41.5

Degree of interest (1-10)

6.8

6.8

6.8

6.8

6.8

6.9

6.8

6.9

6.9

6.9

6.9

6.8

# of Magazine Issues Read per Month

 

As magazine brands expand their footprints into the digital space, PMB data shows us that smartphone and tablet owners read more PMB-measured print magazines than the average Canadian. This finding suggests that print magazines remain relevant to digital users and that they are fully equipped to access magazine content on their devices.

Despite the ever-increasing number of media choices available, print magazines remain an important and engaging part of Canadians' lives.

Source: PMB Spring 2014


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