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BC Blue Box: MMBC Meeting October 20

Date September 10, 2014 Author Categories Circulation | Member Bulletin

BC-based members: We urge you to attend an upcoming MMBC/CSSA meeting on  October 20  that is of particular importance to all MMBC members (see MMBC's notice/registration below). It is an "in-person only" meeting in Vancouver to provide MMBC members the opportunity to ask questions and hear about MMBC's new (5-month old) program in more detail. Perhaps just as important, we anticipate that there will be discussion regarding the proposed new StewardChoice plan application which, if MOE...

Page Volume 17, Number 7

Date August 26, 2014 Author Mantis System Categories Page

Publishers Choose Quality over Quantity for Online Advertising While it might seem like a crazy idea, publishers are paring back the number of ads on their websites in favour of higher-priced, higher-impact advertisements. The result is a more streamlined appearance with more creative, eye-catching ads. Major publications are making the move to downsize the number of ads on their websites. The  Chicago Tribune  dropped from around ten ads on article pages down to five;  USA Today...

Page Volume 17, Number 6

Date August 5, 2014 Author Mantis System Categories Page

Consumers are more receptive to ads and editorial while relaxed A new study by IPC shows the influence of various platforms on consumers throughout the day. The results show the importance of magazines, both print and mobile, in a multi-platform world. The study gives in-depth insight into how, when, where and why consumers interacts with brands across multiple platforms and identifies 3 new consumer mind states and sheds light on to consumers’ journey across different platforms....

Page Volume 17, Number 5

Date July 16, 2014 Author Mantis System Categories Page

We are very excited to share that our Media Connections Study, created in partnership with BrandSpark International, has won a gold award at the 2014 FIPP Research Awards ! The awards recognize the best research studies in the world that promote magazine media as an advertising medium. Our winning study focuses on the consumer’s path to purchase, and the vital role that magazine media plays in connecting, informing, inspiring and influencing consumers. The study's results were...

Media Connections Study Wins Gold at FIPP Research Awards

Date June 25, 2014 Author Mantis System Categories Press Releases

Magazines Canada and BrandSpark International's Media Connections Study has received recognition from  FIPP's 2014 Research Awards , winning gold. The awards ceremony took place June 16 in Hamburg, Germany. The FIPP Research Awards were presented by FIPP president and CEO, Chris Llewellyn. Gold and Silver awards were given in recognition of the best research studies published in 2013 that promote the use of magazine media as an advertising medium. In 2013, Magazines Canada partnered...

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