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Subscription Campaign: Online Connections

Date November 20, 2014 Author Categories Circulation | Member Bulletin

In 2015 Magazines Canada will initiate a concentrated subscription campaign that builds online presence for and knowledge of Canadian magazines. The Online Connections project will help Canadian magazines grow their sales and marketing presence in the digital marketplace, selling both print and digital subscriptions. The campaign elements of Online Connections include: Cooperative Online Sales Opportunities & Promotions: The campaign will partner with one or more companies with a...

Great Media Ideas Connect at State of the Magazine Nation!

Date November 10, 2014 Author Categories Advertising | Page

The 2014 edition of State of the Magazine Nation was held November 6 at Arcadian Court in Toronto. John Wilpers of Innovation International Media Consulting, and Editor of FIPP's 2014 World Report , discussed major changes happening on the magazine media front—mobile as the dominant platform, big data, video and native advertising—and how these tools can create a roadmap for a successful strategy. Magazines Canada received over 200 registrations from marketing and advertising...

Alternative Delivery Study

Date October 30, 2014 Author Categories Member Bulletin

Dear Members, Magazines Canada has engaged Jerry Brown of Lacunae Consulting to undertake an Alternative Delivery Study. The study will investigate whether there are viable alternatives to Canada Post, and what these alternatives will offer. For instance, cost effectiveness, efficiency, access to apartment buildings, etc. There's a lot of work to do to figure out if alternative delivery is an option for Canadian publishers and of interest to other providers. So, we will be conducting a...

Be Part of an Exciting New Marketing Promotion!

Date October 15, 2014 Author Categories Circulation | Member Bulletin

Sign up today for Magazine Canada's Audience Growth & Engagement project (AGE), which builds on the long-standing success of our Newsstand Marketing Program, taking it online and to the next level. This initiative is possible with the generous support of the Ontario Media Development Corporation. What is the AGE Project? Key circulation, distribution, retail and publisher experts gathered to review the current retail landscape for magazines and brainstorm new approaches to increase...

Canadian Literary, Arts & Cultural Magazines Now Highlighted and Available on Multiple Platforms

Date September 29, 2014 Author Categories Press Releases

Magazines Canada, in partnership with Kobo Inc. and 49th Shelf, has created mini-stores where Canadian arts and literary titles can be discovered, sampled and purchased. "Because there is limited access to these titles in traditional retail outlets, many Canadians don’t realize how many fantastic cultural magazines this country produces, showcasing our best writers and artists," says Barbara Bates, Executive Director of Circulation Marketing at Magazines Canada. "These online special...

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