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Be Part of an Exciting New Marketing Promotion!

Date October 15, 2014 Author Categories Circulation | Member Bulletin

Sign up today for Magazine Canada's Audience Growth & Engagement project (AGE), which builds on the long-standing success of our Newsstand Marketing Program, taking it online and to the next level. This initiative is possible with the generous support of the Ontario Media Development Corporation. What is the AGE Project? Key circulation, distribution, retail and publisher experts gathered to review the current retail landscape for magazines and brainstorm new approaches to increase...

Canadian Literary, Arts & Cultural Magazines Now Highlighted and Available on Multiple Platforms

Date September 29, 2014 Author Categories Press Releases

Magazines Canada, in partnership with Kobo Inc. and 49th Shelf, has created mini-stores where Canadian arts and literary titles can be discovered, sampled and purchased. "Because there is limited access to these titles in traditional retail outlets, many Canadians don’t realize how many fantastic cultural magazines this country produces, showcasing our best writers and artists," says Barbara Bates, Executive Director of Circulation Marketing at Magazines Canada. "These online special...

BC Blue Box: MMBC Meeting October 20

Date September 10, 2014 Author Categories Circulation | Member Bulletin

BC-based members: We urge you to attend an upcoming MMBC/CSSA meeting on  October 20  that is of particular importance to all MMBC members (see MMBC's notice/registration below). It is an "in-person only" meeting in Vancouver to provide MMBC members the opportunity to ask questions and hear about MMBC's new (5-month old) program in more detail. Perhaps just as important, we anticipate that there will be discussion regarding the proposed new StewardChoice plan application which, if MOE...

Page Volume 17, Number 7

Date August 26, 2014 Author Mantis System Categories Page

Publishers Choose Quality over Quantity for Online Advertising While it might seem like a crazy idea, publishers are paring back the number of ads on their websites in favour of higher-priced, higher-impact advertisements. The result is a more streamlined appearance with more creative, eye-catching ads. Major publications are making the move to downsize the number of ads on their websites. The  Chicago Tribune  dropped from around ten ads on article pages down to five;  USA Today...

Page Volume 17, Number 6

Date August 5, 2014 Author Mantis System Categories Page

Consumers are more receptive to ads and editorial while relaxed A new study by IPC shows the influence of various platforms on consumers throughout the day. The results show the importance of magazines, both print and mobile, in a multi-platform world. The study gives in-depth insight into how, when, where and why consumers interacts with brands across multiple platforms and identifies 3 new consumer mind states and sheds light on to consumers’ journey across different platforms....

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