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Applications Open for 2015 Travelling Consultants Program!

Date July 23, 2015 Author info@magazinescanada.ca Categories Member Bulletin | Professional Development

It's that time of year again! The Travelling Consultants Program (TCP) matches up an expert who comes to your office for a one-day consultation on a topic of your choice. More information on the TCP : magazinescanada.ca/travelling-consultants-information If you'd like to request a Travelling Consultation for your magazine, please visit magazinescanada.ca/travelling-consultants-application This very popular program fills up fast. There are a limited number of consultations so be sure...

Ignite Canada's Magazine Love Affair and Increase Retail Sales

Date June 30, 2015 Author info@magazinescanada.ca Categories Circulation | Member Bulletin

Magazines Canada is launching a national, multi-platform campaign to fan the flames of Canadians who love their magazines. Building on the success of last year's Audience Growth and Engagement (AGE) program and the Anything Can Happen at a Magazine Stand video , this newly coordinated multi-platform campaign will promote Canadian magazines on a broader scale, with a strong call-to-action to drive magazine sales everywhere and with a focus on single-copy retail sales. It will combine...

FIPP World Congress: Canadian Creativity on the World Stage

Date June 25, 2015 Author info@magazinescanada.ca Categories Member Bulletin | World Congress

FIPP World Congress, the highest profile magazine media event in the world, is being held in Canada for the first time ever! Why is the world looking to Canada's magazine media? FIPP cites the sophistication and creativity of Canadian magazines, and our industry's ingenuity in engaging a domestic audience based so close to the U.S. But don't take FIPP's word for it—we're finding inspiration with many of the Canadian speakers who'll be presenting at World Congress, and talking about...

Magazine Revenue Projected to Remain Steady

Date June 15, 2015 Author info@magazinescanada.ca Categories Advertising | Page

PwC's Global Entertainment and Media Outlook was released last week, and the data revealed that consumer magazine revenue will remain steady this year at nearly $24.6 billion. By 2019, revenue will have increased slightly to approximately $24.7 billion. The projections show that, among traditional media companies, magazines will fare better than most. Magazine media remains strong in reaching and influencing consumers. Print continues to be preferred by consumers, and the primary source of...

Online Marketing Guide for Canadian Magazine Media Brands

Date June 10, 2015 Author info@magazinescanada.ca Categories Circulation | Member Bulletin

As new social media channels emerge, e-commerce expands, dynamic online ad products launch and websites and apps multiply, there have never been so many marketing opportunities available—or so much competition for attention. How does your magazine stand out and engage with your readers online? In our new Online Marketing Guide , a free, member-exclusive resource now available for download, you'll find expert knowledge and practicable digital marketing strategies for Canadian...


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