The annual report reviews the best print and digital magazine innovations in the world. Speaker John Wilpers, who co-edits the report, presented a series of case studies to the group that highlighted how "publishers are stretching the elasticity of their brands to reach out to customers in ways [that were once] unimaginable."
Some of the innovations discussed:
New methods of personalizing magazine covers and content to drive circulation and advertiser interest
Creative and effective ad campaigns that make use of new technologies, platforms and print, like this ad for tablets from Bradesco Car Insurance:
Or this ad campaign for Coca-Cola.FM:
An emerging market for e-singles and ebooks from magazine brands (think SIPs for tablets)
Reinventing magazine content for the next generation of mobile devices, or "phablets," as smartphones get bigger and tablets get smaller, like this interactive digital title has done:
Online content publishers that are launching print extensions of their content ("reverse publishing")
And much more!
Magazines Canada hosted the presentation for over 60 magazine professionals, including representatives from each of Canada's major magazine publishers. Look forward to a video in the following weeks for a recap of the event!