Familiarize yourself with this code when considering joining Magazines Canada.
Reader studies consistently indicate that editorial and advertising are equally important parts of the reader experience and that a clear distinction between the two, free from ambiguity, is vital.
Readers expect that magazine content will educate, entertain and inspire confidence in products and services wherever and however they engage with their favourite magazine brands.
Canada’s magazine media are committed to delivering the best possible reading and advertising experience and believes that:
The following guidelines were developed by a Magazines Canada national task force as a tool for editors and advertising sales teams to achieve business activity goals while retaining reader confidence and commitment.
Download the Canadian Magazine Industry Code of Reader & Advertising Engagement here.
View a webinar with Patrick Walsh discussing the code with real world examples.
Last Update: Friday, January 13 2012