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Magazines Canada Endorses the Canadian Magazine Industry Code of Reader & Advertiser Engagement

Familiarize yourself with this code when considering joining Magazines Canada.

Reader studies consistently indicate that editorial and advertising are equally important parts of the reader experience and that a clear distinction between the two, free from ambiguity, is vital.

Readers expect that magazine content will educate, entertain and inspire confidence in products and services wherever and however they engage with their favourite magazine brands.

Canada's magazine media are committed to delivering the best possible reading and advertising experience and believes that:

  • Magazine readers are entitled to unbiased, accurate reporting and information
  • Magazine advertisers are entitled to a trusting and engaged audience
  • The separation of editorial content and advertising messages must be transparent to the reader
  • Editorial integrity must be free of compromise or external influence

The following guidelines were developed by a Magazines Canada national task force as a tool for editors and advertising sales teams to achieve business activity goals while retaining reader confidence and commitment.  

Download the Canadian Magazine Industry Code of Reader & Advertising Engagement.

Webinar: Get the Skinny on the Code of Reader & Advertiser Engagement

In 2010 a task force of Canadian magazine professionals gathered to review the industry's current Advertising-Editorial Guidelines. They came from both consumer and business media titles, from publishing, advertising sales and editorial departments. The end result was the 2010 Canadian Magazine Industry Advertising-Editorial Guidelines, which have since been repositioned as the Canadian Magazine Industry Code of Reader & Advertising Engagement.

The code is intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving the distinction between advertiser messaging and editorial content. So what has changed—and what does that mean for you? Join Task Force Co-Chair Patrick Walsh as he walks us through the new guidelines while also showing examples of creative that falls within and outside the guidelines. Don’t miss this important discussion of the evolution of ad-edit.

About the Presenter
Patrick Walsh, is the Editor of Outdoor Canada and Chair of Magazines Canada’s Membership Committee. He began his magazine career 26 years ago as Assistant Editor of Muskoka Life. He has since worked for a variety of media, both in Canada and abroad, earning numerous writing and editing awards. In 2005, Patrick was named Editor of the Year by the Canadian Society of Magazine Editors, and Outdoor Canada was honoured as Magazine of the Year.

Last Update: Friday, January 13 2012

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