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Government Relations: Magazines Canada's collective advocacy ensures a constant focus on key issues such as the redesign of federal magazines programs and the services of Canada Post, to name a few. Working with all regions, the association leads the continuous effort to ensure that the needs of our members are at the forefront of the conversation with government. More details.
Advertising: Magazines Canada activity is focused on increasing top-of-mind awareness of magazines' strengths, using a mix of direct selling, events, advertising, newsletters, expanded video podcasts and new proprietary research. The continuously evolving Magazines Canada Toolkit is an online collection of practical information about how magazines work harder in any economy. Save time and money with AdDirect™, a web-based preflight and ad delivery portal designed to streamline the receipt and management of advertising files. More details.
Business Media: With focused sessions at MagNet and a new strategic alliance with the American Business Media, Magazines Canada is now providing a set of services for this vital constituency, both integrated into existing initiatives and new ones unique to sector needs. More details.
Cultural Magazines: Magazines Canada pursues initiatives that provide a central meeting ground for cultural magazines in Canada to network, share information, voice concerns, provide priorities for funding lobbying and offer resources and services to assist with cultural magazines' needs including the impacts of the new Canada Periodical Fund and the Canada Council.
Circulation Marketing: By working with members large and small, initiatives such as the the Canadian Magazines Everywhere campaign and Canada's Magazine Store demonstrate the value of Magazines Canada's collective approach to business and ensuring efficiencies. More details.
Environmental Practices: Magazines Canada is active in every jurisdiction where recycling is concerned. We have created an eco-kit and a carbon compendium for use by members. Guided by a member advisory of experts, the association engages with "blue box" organizations across Canada, ensuring that magazine media needs and issues are addressed.
Professional Development: Member company employees take advantage of our professional development programs offered across the country because of their consistent high quality and value. No one company can do this on an individual basis. As for MagNet, the national industry conference has been developed by and for Canadian magazines, focusing on all levels of development, and with an emphasis on skills needed right now and in the future. More details.
Magazines Canada's collective approach, driven by a member agenda, has been effective in advancing the needs of the Canadian magazine industry. This collective commitment has resulted in Magazines Canada becoming one of the most respected, well-known and admired media trade associations in the world.
Last Update: Friday, April 4, 2014