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Report: Video and App Needs

Date November 27, 2014 Author Categories Member Bulletin

Dear member, As you may remember, Magazines Canada commissioned Lacunae Consulting Ltd. to undertake a study on the industry's video and app needs. The study, generously supported by the Ontario Media Development Corporation, determined that the creation of a portal that connects magazines to app and video creators is not viable at present. Though publishers recognize the demand for and attractiveness of video content, many are still in the experimental stage of producing and trying to...

Looking Ahead: A Message from Magazines Canada's CEO

Date November 25, 2014 Author Categories Member Bulletin | Membership

Your task is not to foresee the future, but to enable it . —Antoine de Saint-Exupéry To enable that future you often require a collective approach to common issues, issues you cannot address as individual publisher. That's why you are a member of Magazines Canada. Do we want to keep the Canada Periodical Fund? The government has indicated to us that its focus is shifting to all things digital, specifically mentioning programs like the Canada Periodical Fund in a recent report. On...

Subscription Campaign: Online Connections

Date November 20, 2014 Author Categories Circulation | Member Bulletin

In 2015 Magazines Canada will initiate a concentrated subscription campaign that builds online presence for and knowledge of Canadian magazines. The Online Connections project will help Canadian magazines grow their sales and marketing presence in the digital marketplace, selling both print and digital subscriptions. The campaign elements of Online Connections include: Cooperative Online Sales Opportunities & Promotions: The campaign will partner with one or more companies with a...

Alternative Delivery Study

Date October 30, 2014 Author Categories Member Bulletin

Dear Members, Magazines Canada has engaged Jerry Brown of Lacunae Consulting to undertake an Alternative Delivery Study. The study will investigate whether there are viable alternatives to Canada Post, and what these alternatives will offer. For instance, cost effectiveness, efficiency, access to apartment buildings, etc. There's a lot of work to do to figure out if alternative delivery is an option for Canadian publishers and of interest to other providers. So, we will be conducting a...

Be Part of an Exciting New Marketing Promotion!

Date October 15, 2014 Author Categories Circulation | Member Bulletin

Sign up today for Magazine Canada's Audience Growth & Engagement project (AGE), which builds on the long-standing success of our Newsstand Marketing Program, taking it online and to the next level. This initiative is possible with the generous support of the Ontario Media Development Corporation. What is the AGE Project? Key circulation, distribution, retail and publisher experts gathered to review the current retail landscape for magazines and brainstorm new approaches to increase...

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