Feb 20, 2014
Why let the winter blues get you down when Canada’s largest magazine media superconference is just over the horizon? We can’t wait to show you all the hot sessions and cool speakers we’ve got lined up to recharge you with fresh energy and new ideas this June 3–6. The full program for MagNet 2014 will be revealed next month, so get ready to plan your formula for success! Until then, here’s another special preview of what you can expect.
The Best, Most Successful Magazine Innovations in the World
Grab your seat for North America’s very first glimpse of the latest Innovations in Magazine Media report! You’ll find out which magazine innovations are driving new revenues, attracting new readers, expanding reach and breaking new ground as John Wilpers of Innovation International Media Consulting gives you a whirlwind tour of more than 50 amazing projects, including e-commerce, big data, native advertising, content sales, events, mobile, pay walls, social media, tablets and video.
Dealing Direct without Dealing Anyone Out
Successful business media publishers develop deep client relationships that are the envy of other industries. These direct alliances are critical for B2B success—but they’re also fraught with risk. How do you manage two-way communication channels in a multi-party network? How can you maintain one-on-one connections without alienating the agencies? Join a panel of leading Canadian multi-title publishers who have mastered this balance and find out how they are walking that critical line.
Gold-Star HR Management for Small Mags
To compete and thrive, small mag publishers often rely on a mix of part-timers, interns, students and volunteers—and without an HR department or even a manual, small maggers can find themselves working without a net when it comes to hiring, rewarding and retaining “good help.” In this lively session, Jenn Farrell, a writer, coach and communications specialist, will inject a little HR know-how into your day-to-day operations to help you avoid miscommunication, attrition and thumb-twiddling before it ever happens.
Editorial Keynote: Health Journalism in the Digital Age
Meet Siobhan O’Connor, executive editor of the largest and oldest health magazine of record, as she reveals how Prevention has adapted to the rapid evolution of health journalism. Get her perspective on how media organization can embrace the digital world responsibly and provocatively in an era that favours daily publishing quotas, link bait and snazzy headlines. O’Connor will also share what Prevention—with its monthly reach of 16 million—is doing to stay current and double its traffic without dumbing itself down.
MagNet takes place JUNE 3–6 in Toronto! Stay tuned for more updates and previews, and make sure to follow us on Twitter at @MagNetCanada.
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