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Innovate & Integrate Series

 

Solutions that Connect 

It's true: "content is king" and magazines deliver content that both connects and engages, telling a story and creating a unique voice. This reader relationship is key for advertisers looking for creative solutions to their marketing communication problems. The "Solutions that Connect" video features advertising campaigns that integrate the advertiser brand beyond the magazine page, creating a connection that is meaningful to both the reader and advertiser. (07:40) 


Rethinking the Page

Increasingly, publishers are receiving requests for ad campaigns that are "outside the box"; that connect with readers in a variety of ways. Publishers are building complex ad campaigns that engage their readers in print, digital, mobile and social media, using one of those elements as the main driver and sustaining that connection with the others. The "Rethinking the Page" video features executions that were driven by specific advertiser objectives, resulting in a rethink of the page and other media assets to provide advertisers and readers with unique benefits. (07:19)


 

Multi-Platform Ideas

As magazines become "mega-brands" with branded websites, mobile apps and multiple-print properties, reaching audiences across multiple platforms is becoming an integral part of the traditional marketing plan. The "Multi-Platform Ideas" video demonstrates several ad executions that have been successful at creating an ongoing dialogue with the advertiser's key audience across both print and digital. (08:10)


 

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