Servicing the many and varied needs of business sector professionals, business to business publishers are evolving into 360º marketing providers, surrounding their audiences with print, online, mobile and event touch points. More than ever, business media are sought out as quality, timely content providers helping their diverse audiences become more successful in their spheres of interest.
In this latest magblast episode, guest speaker Niel Hiscox, Vice President, Publishing at CLB Media, discusses the rapid transition of business to business publishing into the digital space and the ongoing role of print.
Access the Magazines Canada Business Media Fact Book for more information about B2B, or Business Media, publishing.
We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.
