Magazines in a Mix Archive

Why do so many successful advertisers use a mix of magazines and television? Because it works! Just like two heads, two media are better than one—that’s the “multiplier effect.” Magazines combined with other media increase the advertiser’s presence in the market. The net effect is increased reach of your target audience while delivering the same strategic message in complementary ways. This has the added benefit of ensuring improved understanding of what it is you are selling. Contact us to learn how the multiplier effect has been put to work for advertisers, right here in Canada.

The Multiplier Effect: TV + Print Improves Communication
An informative overview of how the multiplier effect works, complete with 12 case studies measuring 8 separate multiplier effect benefits.

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Out of the Laboratory, Into the Field
A single-source, consumer household panel survey that tracks product scanning data and the actual sales effect of magazines plus television in combination. The findings demonstrate that a mix of magazines with television produced dramatically better results than a TV-only campaign. It was apparent that the targeting abilities of magazines paid off by generating incremental brand volume.

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Documenting the Effectiveness of Magazines in the Media Mix
A review of how television and magazines, individually and in a mix, generate advertising awareness. Dollar for dollar, magazines delivered significantly higher advertising awareness levels across a variety of categories.

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The Advertising Impact of Magazines in Conjunction with Television
An investigation of communication value, using magazines and television separately and in combination. Findings demonstrate that the addition of magazines to a television schedule creates more efficient, effective and impactful communication while increasing 'competitive imagery' scores.

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The Multiplier Effect
A demonstration of how advertising messages, in a magazines and television mix, had more effect on main message communication than television alone. The study concludes that magazines and television work together to enhance and reinforce the performance of one another. Together they generate a more rounded and complete communication.

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