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Studies

Study of Digital Magazine and Newspaper Publishing in Canada 2009

In August 2009, Nordicity, in association with PriceWaterhouseCoopers, prepared a study for Canadian Heritage on Digital Magazine and Newspaper Publishing in Canada.

Industry Economic Impact Study 2008

In 2007, Magazines Canada commissioned Informetrica to undertake an economic impact study. The study, Economic Contribution of the Canadian Magazine Industry, establishes a reasonable estimate of the total economic contribution of the magazine industry to the Canadian economy.

The study also identifies that there is a good story to tell about the Canadian magazine industry. Among the positive messages is that the Canadian magazine industry has been steadily growing over the past 10 years and that it has delivered significant benefits to the printing, postal and related industries.

In July 2008, the Conference Board of Canada put out a report on the value of culture called Valuing Culture: Measuring and Understanding Canada’s Creative Economy. View the report in its entirety here.

State of the Industry

In November 2008, Magazines Ontario welcomed an OMDC-commissioned study of the Ontario Magazine Industry. The genesis for this study by the TCI Group was a meeting of Magazines Canada leaders almost two years ago, led by Deb Rosser and Ontario Media Development Corporation Chair Kevin Shea. Magazines Ontario leaders Sharon McAuley, Matt Robinson, Pat Walsh, Terry Sellwood and Mark Jamison worked with OMDC research staff and TCI Group to bring this key study to fruition.

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