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The 2013 Launch of Revitalift Miracle Blur by L’Oreal Paris in Canada: An Integrated Marketing Case Study.
Join us for a Webinar on May 14
Space is limited.
Investing money in different media channels does not make an integrated marketing plan! Join us for a 45-minute case study on the 2013 beauty launch of Revitalift Miracle Blur by L’Oreal Paris - a campaign that utilized creative media executions (in newsprint and digital), to drive sampling via direct mail and enhance other media (Television). Daani Sarma (Marketing Manager on L’Oreal Paris), will walk you through the various elements of the launch and how each media served a different purpose to the overall campaign. She will also discuss how finding an “it factor” to your product/ media, is crucial to attract the attention of consumers from the get go, and yes it’s usually more obvious than you think!
Find L’Oreal Paris Canada on Twitter @lorealpariscan, and on facebook: www.facebook.com/lorealpariscanada.
Starts: May 14, 2013 12:00 PM