» The 2013 Launch of Revitalift Miracle Blur by L’Oreal Paris in Canada: An Integrated Marketing Case Study.
The 2013 Launch of Revitalift Miracle Blur by L’Oreal Paris in Canada: An Integrated Marketing Case Study.
Join us for a Webinar on May 14
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Investing money in different media channels does not make an integrated marketing plan! Join us for a 45-minute case study on the 2013 beauty launch of Revitalift Miracle Blur by L’Oreal Paris - a campaign that utilized creative media executions (in newsprint and digital), to drive sampling via direct mail and enhance other media (Television). Daani Sarma (Marketing Manager on L’Oreal Paris), will walk you through the various elements of the launch and how each media served a different purpose to the overall campaign. She will also discuss how finding an “it factor” to your product/ media, is crucial to attract the attention of consumers from the get go, and yes it’s usually more obvious than you think!
Join us if you are interested in understanding how to leverage various media to maximize the potential of your creative and build a truly integrated campaign that consumers notice.
Daani Sarma is a Senior Product Manager on L’Oreal Paris Skin Care, managing the Revitalift and Suncare portfolios. While managing Revitalift she recently launched Revitalift Miracle Blur, currently the Number 1 skin care product on the self-serve skin care market - made largely successful through an integrated DM/ Digital/ Social/ Traditional media launch campaign.
L’Oreal Paris is the largest beauty brand in the world, with innovations spanning across all aspects of beauty from Hair Care/ Colour, to Cosmetics, to Skin Care. The L’Oreal Paris brand stands for Sophistication, Superiority, Sincerity, Sensoriality, Surprise, and Success. As consumer habits and tastes changes, the brand’s objective is clear - to reinvent itself, through innovation, and creative marketing strategies to continually surprise and delight!
Find L’Oreal Paris Canada on Twitter @lorealpariscan, and on facebook: www.facebook.com/lorealpariscanada.