TODAY's Magazines Canada Webinar: Ad Sales 101
Join Magazines Canada Travelling Consultant and sales trainer Gwen Dunant in this overview of the basics of ad sales. From what you should include in your media kit to how to handle key objections, Gwen will deliver an information-packed one-hour primer on this essential publishing skill.
Gwen Dunant has been in the publishing industry for over 25 years. For 13 years, she sold national and retail advertising for Toronto Life, developing territories, building a client base, designing value-added packages and advertiser incentives. As a consultant, she sells advertising space, works with client publications to develop effective sales tools and delivers sales training frequently to small and mid-sized publishers. She has written numerous articles as well as a handbook on how to sell effectively. She also teaches Ad Sales at the Chang School at Ryerson University.
This presentation is part of the Magazines Canada Webinar Series.
Categories: Advertising, Magazines Canada Events, Professional Development, Webinars
Starts: November 28th, 2012. 02:00 pm