Accountability Archive

The advertising community is focused on showing demonstrable results for every advertising dollar. It’s about connecting with targeted consumers who are receptive to advertising and who have the wherewithal to purchase advertised products. It’s about winning their attention and making the sale with an efficient ROI. Magazines are proven sales machines, delivering results as a stand-alone medium or in a mix. We invite you to read on for proof.

Out of the Laboratory, Into the Field
A single-source, consumer household panel survey that tracks product scanning data and the actual sales effect of magazines plus television in combination. The findings demonstrate that a mix of magazines with television produced dramatically better results than a TV-only campaign. It was apparent that the targeting abilities of magazines paid off by generating incremental brand volume.

Go To: Detailed Report (PDF)

Ad Track '94
A ground breaking study that set out to determine if a broad cross-section of mainstream brands could benefit from magazine advertising. Results indicate that magazines at least equal television in their ability to register a message, grow ad awareness and influence purchase consideration.

Go To: Detailed Report (PDF)

The Advertising Impact of Magazines in Conjunction with Television
An investigation of communication value, using magazines and television separately and in combination. Findings demonstrate that the addition of magazines to a television schedule creates more efficient, effective and impactful communication while increasing 'competitive imagery' scores.

Go To: Detailed Report (PDF)

The Multiplier Effect
A demonstration of how advertising messages, in a magazines and television mix, had more effect on main message communication than television alone. The study concludes that magazines and television work together to enhance and reinforce the performance of one another. Together they generate a more rounded and complete communication.

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The Family Circle Study of Print Advertising Effectiveness
A measure of magazine advertising effectiveness in generating increased sales. This study indicates that magazine advertising effectively increases brand sales and expands share of market.

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Magazines Sell
A compendium of research information that demonstrates the efficacy and power of magazines.

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Media Effectiveness Study
An industry study that uncovers the efficacy of advertising in magazines and other media.

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Proof of Performance: New Evidence on the Sales Effectiveness of Magazine Advertising
A compilation of data, from around the world, exploring ROI gains using a mix of magazines and television.

Go To: Detailed Report

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