Direct Marketing Campaign

Cooperative Subscription Selling Works!

The 2011-2012 Direct Marketing Campaign has begun.  View the full press release.

The Buy 2, Get 1 FREE subscription campaign’s past success has shown how working together as an industry generates greater efficiencies, more recognition and more exposure, and, at the same time, increases the likelihood of more subscribers.

This is the second year the Cooperative Direct Marketing campaign will be including digital subscriptions for campaign participants who also take part in the Magazines Canada Digital Newsstand Program.

Customers can visit the Magazines Canada Buy 2, Get 1 FREE website at www.promo.magazinescanada.ca to browse the selection, select any three magazine subscriptions (print, digital or a combination)—and then pay for only two.

The campaign offers a wide variety of magazines—over 200 in total—that range from national, regional-interest and niche titles covering family, fashion, business, arts and literature, recreation, lifestyle and more.

Targeted to both English and French Canadians, the Buy 2, Get 1 FREE subscription campaign will see the distribution of half-a-million pieces, in both official languages, via mail and magazine polybag outserts (arriving in homes mid-October). This national, cooperative direct marketing effort is supported by print ads, search engine marketing, email promotions, social networking sites and online promotions.

The program goal is to increase subscription sales for Canadian magazines in both print and digital formats by implementing an annual subscription drive that:

• distributes promotional brochures to households across Canada
• combines direct mail efforts with significant print and online advertising driving customers to dedicated websites (EN & FR)
• collects and forwards payment and names to publishers for fulfillment

In order to participate, magazines must:

• be a member of Magazines Canada or a regional association (AMA, AMPA, AQEM, BCAMP and MMPA)
• be a CONSUMER title
• include at least 80% Canadian-authored content
• have paid circulation
• have no ads tied to editorial (i.e. meet Canadian Magazine Industry guidelines)
• be at least 51% Canadian-owned

If your publication would like to participate in the 2012–2013 campaign or if you have any questions please email Victoria Salvas at vsalvas@magazinescanada.ca .

The offer is valid until February 28, 2012.

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Magazines Canada's 2011–12 cooperative subscription campaign is financially supported by the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, the Ontario Media Development Corporation, Quad/Graphics, Canada Post, Consumer Intelligence Group and CDS Global.

Read the 2010-2011 Direct Marketing Campaign Results Report for a detailed view of this successful initiative.

Last Update: Thursday, October 24, 2011

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