Webinar Series Library

Managing a Redesign with a Small Budget
Join Daniel Wells, publisher of literary magazine CNQ (Canadian Notes & Queries), as he discusses the magazine's recent redesign and the lessons he's learned about managing a redesign on a tight budget. Find out how to know if it's time for a redesign, what steps you'll need to take to refresh your look without abandoning your history (or your audience) and how to manage staff time, freelance resources—oh, and money—as you find the look that's right for you. Access this webinar by logging onto the webinar archive in the Members' Only section.

What's Your App Strategy?
Join Ryan Trotman, Senior Director & Publisher with Rogers Digital Media Publishing, as he takes us through cases studies of recent Rogers apps. What questions do you need to ask in determining which apps your brand should launch? What are the key steps of app development? How do you find the right development partner—and can you do it in-house? Get Ryan's perspective on these questions and more. Access this webinar by logging onto the webinar archive in the Members' Only section.

What Makes a Great Cover?
Join John Macfarlane, editor and co-publisher of The Walrus, and Scott Bullock, circulation expert and the man behind Coverssell.com, as they debate what makes a great magazine cover. We'll be featuring a wide range of covers for them to weigh in on, as they discuss what sells, what sings and what sinks. Access this webinar by logging onto the webinar archive in the Members' Only section.

Buzzing about Data-based Journalism
What data is your magazine sitting on that you could be sharing with readers? What data-driven story packages do you have in the works—and how might they be enhanced by creating interaction with readers around that data? How can you tap into an international network of data geeks who will challenge, mash and improve your data? Join us as we talk with Momoko Price from BuzzData.com, a new social media site built on the premise that data is better when it's shared. See how news media like The Economist, The Globe and Mail and others are using the platform to engage readers and a wider audience with the data behind stories; how teams can share data privately on the network; and how letting others play with your numbers can lead to stronger stories, unexpected correlations and social media buzz.If you are participating in any of the other Magazines Canada webinars you will receive a separate email with connection information for those webinars. Access this webinar by logging onto the webinar archive in the Members' Only section.

Creating Great Service Content
Stuck in a service rut? Find out how to create service stories that sing with long-time editor Kathy Ullyott. At Homemaker's, Canadian Living and elsewhere, Ullyott has led teams in crafting service stories that meet readers' needs in interesting, engaging and enticing ways. Ullyott will lead us through the key steps to coming up with great service story ideas, the secrets to getting freelancers to deliver top-notch copy, and the magic behind packaging a service piece in unexpected, fresh ways. Access this webinar by logging onto the webinar archive in the Members' Only section.

Generating Buzz for Your Small Magazine
Join Matthew Blackett, publisher, creative director and one of the founders of Spacing Magazine, for a session on making sure your small magazine gets noticed. From public debates on pressing local and national issues to buttons celebrating Toronto's subway stations, Blackett and the Spacing team have been adept at getting Spacingonto the radar of other media, politicians and decision-makers and ultimately readers. Find out how they do it—and what you can learn from their success. Access this webinar by logging onto the webinar archive in the Members' Only section.

Getting Closer to Your Readers
How can you use social media and your website to strengthen your relationship with your readers—and what’s the pay-off for that tighter bond? Find out how Canadian House & Home uses Twitter, Facebook and its own website to connect with its audience, and how they justify the time and energy spent on those efforts. Join Lisa Murphy, Online Director, as she takes us behind the scenes at House & Home. Access this webinar by logging onto the webinar archive in the Members' Only section.

Sales Secrets of Successful Integrated Ad Campaigns
How can your magazine create must-buy integrated advertising opportunities? Join Jacqueline Loch, Vice-President of Client Solutions at Rogers Media, as she dissects some of her team's recent wins and the lessons they've learned in creating integrated packages for clients like L’Oréal, Garnier and GM Canada. Access this webinar by logging onto the webinar archive in the Members' Only section.

Beauty AND Brains: Successful Design for B2B
Join Barb Woolley of award-winning design firm Hambly & Woolley Inc. as she explores the balance between content delivery and compelling visual narrative. Barb will provide insights on working effectively with small teams and limited budgets, understanding the symbiotic relationship between an art director and editor, and delivering beautiful pages that serve the reader and keep up with the design zeitgeist. Join Barb as she presents examples from a range of B2B magazines. Access this webinar by logging onto the webinar archive in the Members' Only section.

Give Good Hed(lines)
Presented by Trish Snyder
Fabulous headlines, deks and photo captions can seduce your reader into stretching out with a story—or rolling over and turning the page. Some editors are genetically predisposed to writing genius titles. The rest of us can cheat our way to dazzling display for print and online with these foolproof tricks. This webinar is now available on demand. Click here to view this webinar.

Multi-platform Content that Doesn't Break the Bank
More platforms, more content—same (or smaller!) editorial budget.
How can your edit team provide readers and users with engaging content that cost-effectively works across your magazine (paper and digital), the web, mobile and even video? Join Edward Fraser, managing editor of The Hockey News, for a one-hour session that will show how THN has tackled this challenge, and explore how your brand can create content that will stand up on multiple platforms—all without breaking the bank. This webinar is now available on demand. Click here to view this webinar. 

Online Ad Sales—The Path to Your Client's Sweet Spot
Presented by Martin White
In order to achieve success in online ad sales, you need clients committed to promoting their business online beyond search and click throughs. Spend an hour and discover insights into effectively prospecting for clients that are ad buyers and not browsers, 5 tips on what there is for you to sell in today's internet and how to sell it, and 3 tips on presenting your site as a destination location worthy of your client's commitment.This webinar is now available on demand. Click here to view the webinar.

Get the Skinny on the Code of Reader & Advertiser Engagement
In 2010 a task force of Canadian magazine professionals gathered to review the industry’s current Advertising-Editorial Guidelines. They came from both consumer and business media titles, from publishing, advertising sales and editorial departments. The end result was the 2010 Canadian Magazine Industry Advertising-Editorial Guidelines, which have since been repositioned as the Canadian Magazine Industry Code of Reader & Advertising Engagement.
The guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving the distinction between advertiser messaging and editorial content. So what has changed—and what does that mean for you? Join Task Force Co-Chair Patrick Walsh as he walks us through the new guidelines while also showing examples of creative that falls within and outside the guidelines. Don’t miss this important discussion of the evolution of ad-edit. Click here to view the webinar.

Magazines on the iPad: Sidebar or Feature Story?
Are the first magazine iPad apps serious efforts to maximize a new platform or cynical attempts to wring revenue out of existing content? Join Magazines Canada and digital technology expert Wayne MacPhail for a thought-provoking webinar that examines the iPad's potential, looks at which magazines are leading and stumbling as their apps hit the market, and discusses what the prospects really are for getting consumers to pay for magazine content on this new platform. The questions Wayne  covers include:

• How can magazines differentiate their iPad experiences from their online sites—and will consumers pay for that difference?

• What makes the iPad more than just a website? And who is maximizing the potential of the iPad platform?

• Can magazines afford to create iPad-specific content? Can they afford not to?

This Powerpoint, audio recording and videos for this webinar are now available on demand. Click here to access.

Getting Social: Using Social Media To Grow Your Brand
Facebook groups. Twitter. Blogs and video blogs. How should your brand be reaching out to your audience through social media—and should you be thinking of them as an audience at all? Join technology journalist and author of Power Friending: Demystifying Social Media to Grow Your Business Amber Mac as she takes us through her strategy for making friends with customers by:

• Targeting the right networks

• Feeding and seeding a community

• Authentically engaging with customers and fans 

• Managing online friendships on a daily basis and on a budget

This webinar is now available on demand. Click here to view the webinar.

Copyright 101
Not sure what copyrights your magazine has been acquiring—or should be acquiring—from your contributors? Unclear on what digital rights you have and what those rights mean? Worried about what kind of paper trail you should have on file in case of copyright disputes? Not clear on just what you can do with the content you've purchased? Join us for a primer on copyright with lawyer Warren Sheffer of Hebb & Sheffer. Warren is engaged in a broad intellectual property and business law practice. He regularly advises clients in the Canadian publishing industry. In addition to his LL.B., he holds a B.A. in Economics, an M.A. in History and a Professional Specialization Certificate in International Intellectual Property Law. He currently serves as duty counsel at Artists’ Legal Advice Services (ALAS), a not-for-profit summary legal advice clinic in Toronto that serves artists of all disciplines. This webinar is now available on demand. Click here to view the webinar. 

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