Webinar Series Library
What Publishers Need to Know about eBooks
Join Rachel Di Salle of Rogers for an inside look at what's involved in creating, publishing and promoting e-books. Find out what topics work for e-book products, what kind of work is involved, how to price your product, what kind of sales you can expect and more. Access this webinar by logging onto the webinar archive in the Members' Only section.
Ask an Expert: Sales
Have a tricky sales dilemma? An advertising question you need answered? Join Sharon Resky, Vice President of Sales for Atlantic Business as she answers your advertising sales questions. From the basics you're embarrassed you don't know, to the challenges you're facing on the frontlines today, Sharon is ready to offer her insights and advice. Access this webinar by logging onto the webinar archive in the Members' Only section.
Creating Award-Winning Magazine Narratives
Join Eighteen Bridges editor Curtis Gillespie as he shares the secrets for creating award-winning magazine narratives. As co-editor of the recently launched and already multi-award-winning magazine Eighteen Bridges, Gillespie will inspire with his passion for narrative while also providing practical strategies for getting the best narrative work onto your pages. Access this webinar by logging onto the webinar archive in the Members' Only section.
Publisher Masterclass with Marion Lavigne of Up Here
Join industry veteran Marion Lavigne, as she shares her insights into what it takes to survive—and thrive—in the Canadian magazine industry. View this webinar.
Integrated Ad Sales
Join Scott Jamieson, group publisher at Annex Business Media, as he shares his insights into successful brand extension projects that combine multiple touch points—print, e-news, websites, social media, video and events—to attract new revenue sources, broaden staff expertise and strengthen the brands. Access this webinar by logging onto the webinar archive in the Members' Only section.
Strategies Creating B2B Events That Work
Join Joyce Byrne, vice-president and associate publisher of Alberta Venture, for an information-packed session on how to create business media events that work for your brand. Joyce will cover how events and editorial can build on each other, how to reach the right audiences, knowing when—and how—to take an event to the next level, and much more. Access this webinar by logging onto the webinar archive in the Members' Only section.
Ad Sales 101
Join Magazines Canada Travelling Consultant and sales trainer Gwen Dunant in this overview of the basics of ad sales. From what you should include in your media kit to how to handle key objections, Gwen will deliver an information-packed one-hour primer on this essential publishing skill. Access this webinar by logging onto the webinar archive in the Members' Only section.
Strategies of an Award-winning Editor
What does it take to get your magazine's writers into the winner's circle at the NMAs and other awards programs? Join David Fielding, executive editor at Canadian Business magazine, as he shares the strategies he's used to help his writers get their best work onto his magazine's pages—and score some prizes along the way as well. Access this webinar by logging onto the webinar archive in the Members' Only section.
How You Can Create Award-Winning B2B Editorial Content
Join Melissa Kluger, founding editor and publisher of Precedent magazine, as she shares her secrets for creating award-winning editorial content, from fostering relationships with writers, to packaging content in fresh and unexpected ways and more. Access this webinar by logging onto the webinar archive in the Members' Only section.
Ask an Expert: Circulation
Join circulation expert Eithne McCredie of Abacus Circulation in an "Ask an Expert" webinar. You ask the questions, Eithne provides the answers. Participants will be asked to submit questions one week in advance of the session, and Eithne will tackle them in this one-hour session devoted to answering your most burning circ questions. Whether it's a question about the basics, or a query about a specific technical challenge you face, join us for this special Q&A. Access this webinar by logging onto the webinar archive in the Members' Only section.
Expanding Your Revenue Streams
How can you expand your brand's revenue streams beyond the usual ad+circ equation? Join publisher and founder of Rapid Media, Scott MacGregor as he shares the lessons of his company's innovative partnerships and projects. Access this webinar by logging onto the webinar archive in the Members' Only section.
Masterclass: Non-fiction Writing with Stephen Kimber
Join award-winning author and journalism professor Stephen Kimber for an hour of inspiring and practical advice on how to make your non-fiction sing, including capturing characters and dialogue, creating vivid scenes, knowing what to include—and what to cut, and much more. Access this webinar by logging onto the webinar archive in the Members' Only section.
Managing a Redesign with a Small Budget
Join Daniel Wells, publisher of literary magazine CNQ (Canadian Notes & Queries), as he discusses the magazine's recent redesign and the lessons he's learned about managing a redesign on a tight budget. Find out how to know if it's time for a redesign, what steps you'll need to take to refresh your look without abandoning your history (or your audience) and how to manage staff time, freelance resources—oh, and money—as you find the look that's right for you. View this webinar.
What's Your App Strategy?
Join Ryan Trotman, Senior Director & Publisher with Rogers Digital Media Publishing, as he takes us through cases studies of recent Rogers apps. What questions do you need to ask in determining which apps your brand should launch? What are the key steps of app development? How do you find the right development partner—and can you do it in-house? Get Ryan's perspective on these questions and more. View this webinar.
What Makes a Great Cover?
Join John Macfarlane, editor and co-publisher of The Walrus, and Scott Bullock, circulation expert and the man behind Coverssell.com, as they debate what makes a great magazine cover. We'll be featuring a wide range of covers for them to weigh in on, as they discuss what sells, what sings and what sinks. View this webinar.
Buzzing about Data-based Journalism
What data is your magazine sitting on that you could be sharing with readers? What data-driven story packages do you have in the works—and how might they be enhanced by creating interaction with readers around that data? How can you tap into an international network of data geeks who will challenge, mash and improve your data? Join us as we talk with Momoko Price. See how news media like The Economist, The Globe and Mail and others are using the platform to engage readers and a wider audience with the data behind stories; how teams can share data privately on the network; and how letting others play with your numbers can lead to stronger stories, unexpected correlations and social media buzz. View this webinar.
Creating Great Service Content
Stuck in a service rut? Find out how to create service stories that sing with long-time editor Kathy Ullyott. At Homemaker's, Canadian Living and elsewhere, Ullyott has led teams in crafting service stories that meet readers' needs in interesting, engaging and enticing ways. Ullyott will lead us through the key steps to coming up with great service story ideas, the secrets to getting freelancers to deliver top-notch copy, and the magic behind packaging a service piece in unexpected, fresh ways. View this webinar.
Generating Buzz for Your Small Magazine
Join Matthew Blackett, publisher, creative director and one of the founders of Spacing magazine, for a session on making sure your small magazine gets noticed. From public debates on pressing local and national issues to buttons celebrating Toronto's subway stations, Blackett and the Spacing team have been adept at getting Spacing onto the radar of other media, politicians and decision-makers and ultimately readers. Find out how they do it—and what you can learn from their success. View this webinar.
Getting Closer to Your Readers
How can you use social media and your website to strengthen your relationship with your readers—and what's the pay-off for that tighter bond? Find out how Canadian House & Home uses Twitter, Facebook and its own website to connect with its audience, and how they justify the time and energy spent on those efforts. Join Lisa Murphy, Online Director, as she takes us behind the scenes at House & Home. View this webinar.
Sales Secrets of Successful Integrated Ad Campaigns
How can your magazine create must-buy integrated advertising opportunities? Join Jacqueline Loch, Vice-President of Client Solutions at Rogers Media, as she dissects some of her team's recent wins and the lessons they've learned in creating integrated packages for clients like L’Oréal, Garnier and GM Canada. View this webinar.
Beauty AND Brains: Successful Design for B2B
Join Barb Woolley of award-winning design firm Hambly & Woolley Inc. as she explores the balance between content delivery and compelling visual narrative. Barb will provide insights on working effectively with small teams and limited budgets, understanding the symbiotic relationship between an art director and editor, and delivering beautiful pages that serve the reader and keep up with the design zeitgeist. Join Barb as she presents examples from a range of B2B magazines. View this webinar.
Give Good Hed(lines)
Fabulous headlines, deks and photo captions can seduce your reader into stretching out with a story—or rolling over and turning the page. Some editors are genetically predisposed to writing genius titles. The rest of us can cheat our way to dazzling display for print and online with these foolproof tricks. View this webinar featuring Trish Snyder.
Multi-platform Content that Doesn't Break the Bank
More platforms, more content—same (or smaller!) editorial budget. How can your edit team provide readers and users with engaging content that cost-effectively works across your magazine (paper and digital), the web, mobile and even video? Join Edward Fraser, managing editor of The Hockey News, for a one-hour session that will show how THN has tackled this challenge, and explore how your brand can create content that will stand up on multiple platforms—all without breaking the bank. This webinar is now available on demand. View this webinar.
Online Ad Sales—The Path to Your Client's Sweet Spot
In order to achieve success in online ad sales, you need clients committed to promoting their business online beyond search and click throughs. Spend an hour with Martin White and discover insights into effectively prospecting for clients that are ad buyers and not browsers, 5 tips on what there is for you to sell in today's internet and how to sell it, and 3 tips on presenting your site as a destination location worthy of your client's commitment. View this webinar.
Get the Skinny on the Code of Reader & Advertiser Engagement
In 2010 a task force of Canadian magazine professionals gathered to review the industry’s current Advertising-Editorial Guidelines. They came from both consumer and business media titles, from publishing, advertising sales and editorial departments. The end result was the 2010 Canadian Magazine Industry Advertising-Editorial Guidelines, which have since been repositioned as the Canadian Magazine Industry Code of Reader & Advertising Engagement. The guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving the distinction between advertiser messaging and editorial content. So what has changed—and what does that mean for you? Join Task Force Co-Chair Patrick Walsh as he walks us through the new guidelines while also showing examples of creative that falls within and outside the guidelines. Don’t miss this important discussion of the evolution of ad-edit. View this webinar.
Getting Social: Using Social Media To Grow Your Brand
Facebook groups. Twitter. Blogs and video blogs. How should your brand be reaching out to your audience through social media—and should you be thinking of them as an audience at all? Join technology journalist and author of Power Friending: Demystifying Social Media to Grow Your Business Amber Mac as she takes us through her strategy for making friends with customers by:
Targeting the right networks
Feeding and seeding a community
Authentically engaging with customers and fans
Managing online friendships on a daily basis and on a budget
View this webinar.
Not sure what copyrights your magazine has been acquiring—or should be acquiring—from your contributors? Unclear on what digital rights you have and what those rights mean? Worried about what kind of paper trail you should have on file in case of copyright disputes? Not clear on just what you can do with the content you've purchased? Join us for a primer on copyright with lawyer Warren Sheffer of Hebb & Sheffer. View this webinar.