Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.
Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.
The webinars are economical and practical and you can even mix and match with special package pricing.
So take an hour out of your day at home or the office and listen live by web and phone. Keep yourself and your staff up to date in a constantly changing industry. Tune in!
Redesign Case Study: How the Popular Mechanics Team Refreshed a 114-Year-Old Institution
September 7, 2016
How do you tackle the redesign of a respected, well-loved magazine—across multiple platforms? That was the challenge design director Michael Wilson faced at Popular Mechanics. In this session, he will walk us through the challenges and the choices his team made.
Michael Wilson is the design director at Popular Mechanics, where he recently led the redesign of the venerable brand. His resume includes stints at Philadelphia magazine, Esquire, Guitar World, Guitar Aficionado, Revolver and Guitar Legends.
Hitch Your Brand to a Star
September 14, 2016
What are the logistics of working with a guest editor—and is the payoff worth the potential pain? Join Sandra E. Martin, Group Publisher for TVA's English-language magazines, for a discussion of how to optimize a guest editor's star power for your brand. We'll cover the entire process, from identifying which personality is the most appropriate fit, negotiating the scope of the partnership (ensuring you get the time and commitment you need), and rolling out the content across multiple platforms, including social media.
Sandra E. Martin is a past editor-in-chief of Canadian Living, where she oversaw a 12-issue, multiplatform guest editor program in conjunction with the magazine's 40th anniversary celebration in 2015. Previously, she launched the custom Walmart Live Better and Vivre mieux Walmart multiplatform magazines, and held senior editorial roles at Today's Parent andMoneySense magazines.
Why—and How—We Do It: Geez Magazine Case Study
September 21, 2016
Why publish a small niche magazine? Aiden Enns, editor of Geez magazine, will consider this question as he gives participants a glimpse into the challenges and rewards of publishing for a small but passionate audience. What has he learned as an editor that could help you? What challenges has the Geez team faced—and how have they overcome them?
Aiden Enns is the editor of Geez and the former managing editor of Adbusters magazine (2001-2003). He is also the founder of Buy Nothing Christmas.
How Metrics Can Make You a Better Editor
September 28, 2016
Join Carley Fortune, Deputy Editor of Chatelaine, to find out how metrics can make you a better editor. Learn how to use data to find out what topics your readers love (and don't), create winning headlines and grow your audience.
Carley Fortune is a multiplatform editor, with expertise in digital strategy, editorial packaging and video creation. Carley has perviously worked as an editor at The Globe and Mail, The Grid (RIP) and Toronto Life, and is the recipient of eight National Magazine Awards.
Lessons from an Internet Marketer: Optimizing Your Channels to Deliver Traffic
October 5, 2016
Join Dana DiTomaso, partner at Kick Point, an Edmonton-based digital marketing agency, as she teaches you how to think like a digital marketer. How do you determine what your key channels are? What steps can you take to optimize engagement? What tactics and tools will make your job easier?
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Make Your Podcast Sing
October 12, 2016
Ready to jump on the podcasting bandwagon? Make sure your online audio efforts aren't wasted. Award-winning radio broadcaster and podcaster Tina Pittaway will guide you through the process of developing your concept, assembling the right tools and team, and executing a podcast that fits your brand.
Tina Pittaway is an award-winning documentary radio producer and podcaster. She has produced audio content for the CBC, Magazines Canada, The Globe and Mail, the Aga Khan Foundation, the TSO and others.
Power Up Your Productivity
October 19, 2016
Feel like you're drowning in details, juggling too much—or that your "pile it, don't file it" system isn't really working for you? Graham F. Scott will throw you a lifeline (or two, or three) with this session on setting better priorities and boosting your productivity. He'll share some favourite tools and tricks to get more out of your desk time (and more time away from your desk as well).
Graham F. Scott is Deputy Editor of Canadian Business, and former editor of This Magazine. As anyone who has ever worked with him will tell you, he's super-organized.
Countdown to Anti-Spam: The Countdown is on for CASL Compliance
October 26, 2016
By July 1, 2017, all emailers must be compliant with Canada's anti-spam legislation, and the private right to action kicks in. If you do not know how or why someone is on your email list AND what your relationship with that individual is, it's time to take their re-opt-in seriously. And if you still don't know by July 1, 2017, you must remove them. In this webinar, Derek Lackey will provide details on what the CRTC is looking for in a compliant organization, and how you can make sure your brand is on the right side of the law.
Derek Lackey is a marketing and branding specialist, and the President and Digital Strategist at e10 agency. In a distinguished advertising career of well over two decades, he has combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co. and many others. His focus since 2006 has been internet marketing—finding ways to effectively fuse traditional advertising with social media.
Setting Up Shop
November 2, 2016
Join Erin McLaughlin, Editor in Chief of Style at Home magazine, to find out how licensing and brand product development can create an additional revenue stream for your products – whether your publication is large of small. Learn how to assess product and licensing opportunities and how to leverage the power of your brand in a retail environment.
Erin is a multi-platform editor, with expertise in product development, brand development and licensing. Erin has previously worked at Canadian Gardening (in tandem with Style at Home) and Canadian Home and Country.
November 10, 2016
Join Steven Watson of Stack, the international subscription service that delivers the best, most exciting independent magazines, as he takes a tour through the world's most interesting magazines. Beginning with the current trend for the ordinary, he shows how independent publishers are using their authenticity and outsider status to reinvigorate established publishing genres.
Steve Watson is the founder of Stack Magazine subscription service, which helps independent publishers find new readers for their magazines.
November 16, 2016
Join creative director Caren Watkins of Watkins Communications and Design as she takes you on a visual journey through 2016's type and design trends. Spoiler alert: Great design is always on trend!
Caren Watkins' design expertise has been showcased in many of Canada's top magazine brands, including Chatelaine, Gardening Life, Oxygen, Clean Eating and more. She currently runs her own design consultancy, Watkins Communications and Design, and recently completed her MDes in Inclusive Design at OCADU. This fall, she will add the role of professor in the York/Sheridan Bachelor of Design program to her impressive resume.
Access our webinar archive in the Members Only section by logging in.
Other Magazines Canada Webinars
Business Media Webinar Series
Ad Webinar Series
(Pick the webinar labelled "select for 4pack")
|Series (All webinars from July to March including
the joint ones with AMPA)
The access information will be sent to the email address used to register, prior to the webinar. If you haven't received the info by 9:00am on the day of the webinar, or if you’ve misplaced it, email Amanda Raponi Hart. If you need this info once the webinar’s in progress, contact Evan Dickson or call 416.504.0274 x238.
No. Everybody at your magazine is welcome. Just register one person for your magazine and share the access coordinates with your coworkers.
Yes, the presentation is available to registrants after the webinar.
Yes. Your line will be muted during the presentation, but a chat box will appear during the last 10-15 minutes of the webinar at which time you can type in your questions.
Yes, in most cases a recording is available to registrants.
Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.