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Webinars

Magazines Canada hosts a series of one-hour webinars focusing on timely and relevant topics to help you run your business.

Each webinar is moderated by an industry veteran, allows you to ask questions of the presenter, and is available to return to it again and again.

The webinars are economical and practical and you can even mix and match with special package pricing.

So take an hour out of your day at home or the office and listen live by web and phone. Keep yourself and your staff up to date in a constantly changing industry. Tune in!

Upcoming Webinars

 

How Metrics Can Make You a Better Editor
September 28, 2016 
2PM ET

Join Carley Fortune, Deputy Editor of Chatelaine, to find out how metrics can make you a better editor. Learn how to use data to find out what topics your readers love (and don't), create winning headlines and grow your audience.

Carley Fortune is a multiplatform editor, with expertise in digital strategy, editorial packaging and video creation. Carley has perviously worked as an editor at The Globe and MailThe Grid (RIP) and Toronto Life, and is the recipient of eight National Magazine Awards.

Lessons from an Internet Marketer: Optimizing Your Channels to Deliver Traffic
October 5, 2016
2PM ET

Join Dana DiTomaso, partner at Kick Point, an Edmonton-based digital marketing agency, as she teaches you how to think like a digital marketer. How do you determine what your key channels are? What steps can you take to optimize engagement? What tactics and tools will make your job easier?

Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).

Make Your Podcast Sing
October 12, 2016
2PM ET

Ready to jump on the podcasting bandwagon? Make sure your online audio efforts aren't wasted. Award-winning radio broadcaster and podcaster Tina Pittaway will guide you through the process of developing your concept, assembling the right tools and team, and executing a podcast that fits your brand.

Tina Pittaway is an award-winning documentary radio producer and podcaster. She has produced audio content for the CBC, Magazines Canada, The Globe and Mail, the Aga Khan Foundation, the TSO and others. 

Power Up Your Productivity
October 19, 2016
2PM ET

Feel like you're drowning in details, juggling too much—or that your "pile it, don't file it" system isn't really working for you? Graham F. Scott will throw you a lifeline (or two, or three) with this session on setting better priorities and boosting your productivity. He'll share some favourite tools and tricks to get more out of your desk time (and more time away from your desk as well).

Graham F. Scott is Deputy Editor of Canadian Business, and former editor of This Magazine. As anyone who has ever worked with him will tell you, he's super-organized.

Countdown to Anti-Spam: The Countdown is on for CASL Compliance
October 26, 2016
2PM ET


By July 1, 2017, all emailers must be compliant with Canada's anti-spam legislation, and the private right to action kicks in. If you do not know how or why someone is on your email list AND what your relationship with that individual is, it's time to take their re-opt-in seriously. And if you still don't know by July 1, 2017, you must remove them. In this webinar, Derek Lackey will provide details on what the CRTC is looking for in a compliant organization, and how you can make sure your brand is on the right side of the law.

Derek Lackey is a marketing and branding specialist, and the President and Digital Strategist at e10 agency. In a distinguished advertising career of well over two decades, he has combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co. and many others. His focus since 2006 has been internet marketing—finding ways to effectively fuse traditional advertising with social media.

Setting Up Shop
November 2, 2016
2PM ET

Join Erin McLaughlin, Editor in Chief of Style at Home magazine, to find out how licensing and brand product development can create an additional revenue stream for your products – whether your publication is large of small. Learn how to assess product and licensing opportunities and how to leverage the power of your brand in a retail environment. 

Erin is a multi-platform editor, with expertise in product development, brand development and licensing. Erin has previously worked at Canadian Gardening (in tandem with Style at Home) and Canadian Home and Country.

Extraordinary Independents
November 10, 2016
2PM ET

Join Steven Watson of Stack, the international subscription service that delivers the best, most exciting independent magazines, as he takes a tour through the world's most interesting magazines. Beginning with the current trend for the ordinary, he shows how independent publishers are using their authenticity and outsider status to reinvigorate established publishing genres.

Steve Watson is the founder of Stack Magazine subscription service, which helps independent publishers find new readers for their magazines.

Design Trends
November 16, 2016
2PM ET


Join creative director Caren Watkins of Watkins Communications and Design as she takes you on a visual journey through 2016's type and design trends. Spoiler alert: Great design is always on trend!

Caren Watkins' design expertise has been showcased in many of Canada's top magazine brands, including Chatelaine, Gardening Life, Oxygen, Clean Eating and more. She currently runs her own design consultancy, Watkins Communications and Design, and recently completed her MDes in Inclusive Design at OCADU. This fall, she will add the role of professor in the York/Sheridan Bachelor of Design program to her impressive resume.

Reader Research That Doesn't Break the Bank: Cost-Effective Strategies for Gaining Insight into Your Audience
December 7, 2016
2PM ET

We know that understanding our audiences is key to brand success--but what if your budget for audience research isn't as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader's Digest, as she reveals audience research strategies that deliver, even on a budget.

Kelly Hobson has extensive experience in the fields of advertising, media and consumer insights. As Head of Market Research, Canada, Kelly is responsible for quantitative and qualitative research studies and consumer insights on all print and digital brands within Reader’s Digest Media (Reader’s Digest, Sélection, Best Health, Plaisirs Sante, Our Canada and More of Our Canada.)

Power Up Your Post-Mortems
Wednesday, December 14, 2016
2PM ET

Super-charge your post-mortems--for issues, brand extensions, new product launches and more--with expert advice from Jennifer Collins, president and managing partner of Hazell & Associates. She'll walk us through creating post-mortem environments that allow teams to see the opportunities for collaboration rather than getting pulled into the blame game, and explore the differences between being critical and speaking up courageously. She'll offer pointers on receiving and providing feedback, staying focused on future outcomes, and more--all geared to helping your team position itself for success.

Jennifer Collins is the  President and Managing Partner of Hazell & Associates/Career Partners International, a dynamic leadership excellence and career strategy coaching firm. Jennifer bring over 12 years’ experience assisting executives, leaders and teams to build greater clarity and enhanced leadership, ultimately increasing organizational performance and building dynamic teams. As an executive coach, Jennifer focuses her attention on leaders who aspire to reach their potential, have a fierce desire to learn and grow, and who want to positively impact the future state of their organizations.

Access our webinar archive in the Members Only section by logging in.

Other Magazines Canada Webinars
Business Media Webinar Series
Ad Webinar Series

 

Pricing and Registration:

    Members   Non-Members  
Single Webinar

  $25   $60
 
Four Webinars
(Pick the webinar labelled "select for 4pack")

  $80   $160
Series (All webinars from July to March including
the joint ones with AMPA)
  $150   $300

 

FAQ:

» What do I need to connect?

» How do I get the access information for the webinar?

» Do I have register everyone at my magazine?

» I participated in the webinar. Can I get a copy of presentation used?

» Can I ask questions during the webinar?

» I registered but missed the live webinar. Is there a recording available?

 

Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.

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