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Schedule
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| 8:30 – 8:45 am | Registration & Coffee | |
| 8:45 – 9:00 am | Welcome | |
| 9:00 – 10:30 am | Planning Circulationz Jon Spencer |
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| 10:45 am – 12:30 pm |
Marketing Subscriptions / Circulation Sources Part 1 |
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| 12:30 - 1:00 pm | Networking Lunch | |
| 1:00 – 2:30 pm | Marketing Subscriptions / Circulation Sources Part 2 Greg Keilty |
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| 2:45 – 4:00 pm | Fulfillment Theory & Options: In House and Out Sourced Jon Spencer |
Day 2 - Circulation Financials
| 8:45 – 9:00 am | Announcements | |
| 9:00 – 10:30 am | Direct Marketing Principles, Production and Expenses Eithne McCredie |
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| 10:45 am – Noon |
Tracking Promotions and Evaluating Sources |
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| Noon – 12:30 pm | Networking Lunch | |
| 12:30 – 2:30 pm |
Web Success |
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| 2:45 – 4:30 pm | Understanding the Digital Divide; Facts Behind the Mystery Chris Purcell |
Please Note: This schedule may be subject to change.
Upcoming Events |
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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.
