Magazines Canada is pleased to offer AudioMag, a podcast that brings new views, opinion and timely information straight to you, from the industry’s best and brightest.
Episode 70: E-newsletters are a bounty of information and a direct line to your audience. Daniela Girgenti, Communications Manager for The Standards Group discusses what strategies and surveys she used to tackle low open rates. Listen now for tips on rebuilding your subscriber list and revamping your e-newsletter.
Episode 69: We revisit an episode with James Meigs, Editor in Chief of Popular Mechanics. Listen now to learn how the magazine created a successful tablet edition by understanding the natural depths and lengths for stories.
Episode 68: Shannon Emmerson, Founder and Director of Forge & Spark Media, talks Content Marketing 101. Listen now to learn more about how publishers can capitalize on the huge growth and demand, and why magazines have the tools and skill set to work with brands and tell stories.
Episode 67: We revisit a conversation with Pam Falkner, Vice President of Business Development at the Lowe-Martin Group, who shares her thoughts on the importance of finding a printer who knows the ins and outs of the magazine business. Listen now to learn how publishers and printers can work together to maximize timelines and profits.
Episode 66: Dominique Ritter, Executive Editor at Reader's Digest Canada, discusses the recent redesign of all RD's platforms and the success of longform journalism. Listen now to learn more about the challenges the powerhouse brand faced while refreshing their defining elements and staying consistent in voice and look.
Episode 65: Revisit a conversation with Amanda Beattie, Assistant Circulation Manager at Cottage Life Media, to learn her thoughts on the unique challenges of small circulation magazines. Listen now for tips and advice on circulation for independent publishers.
Episode 64: Donna Braggins, award-winning art director and Associate Dean of Design at Sheridan College, explains how to use data to tell a great story. Listen now to learn how to wrangle and structure information to tell compelling stories.
Episode 63: In anticipation of MagNet 2014, we speak with Bob Hambly, who will be presenting at this year's conference. The Hambly & Woolley Creative Director gives tips for bending budget limitations to your publication’s benefit and using challenges to spark innovation. Listen now for fixes on revitalizing your design process.
Episode 62: Laura Kloepfer, Production Manager of WORN Fashion Journal, talks about what the publication is doing that's different on the fashion beat, who they're hoping to reach through their pages and why they decided to go smaller. Listen now to learn more about this all-volunteer-run publication with a vintage look.
Episode 61: Revisit a conversation with Nick Blunden from 2012’s MagNet Conference on creating stronger habits in the digital world. Listen now to hear how The Economist group has created a broader base of engaged consumers in a shifting landscape of media consumption and platforms.
Episode 60: It is essential for publishers and editors to have a social media component for broadcasting material. Tom Gierasimczuk, Editor-in-Chief of BCBusiness and Vice President of Editorial at Canada Wide Media, talks resource strategies, and advises where publishers should be concentrating their efforts in social media.
Episode 59: Revisit a conversation with Linda Gourlay, Co-Publisher of Saltscapes, a lifestyle magazine that celebrates all things East Coast. Listen now to learn more about Saltscapes' many successes and editorial excellence awards over the last decade.
Episode 58: Kat Fox, Assistant Editor of Garden Making, shares her magazine’s approach to blogging and how best to maintain ties with your readers via your website and e-newsletters. Listen now to find out how blogging allows Garden Making to express an individual personality within their’s magazine community.
Episode 57: We revisit a conversation with Ian Bedwell, Founder and Director of boutique media consultancy Mediastraat B.V., who shares his thoughts on monetizing innovations, tapping social media and partnerships and global new media strategies. Listen now to learn more about the challenges that B2B publishers face when it comes to internationalizing themselves across different countries and different platforms.
Episode 56: Award-winning creative director and design instructor Caren Watkins gives her thoughts on niche and bespoke magazines, and how magazines are reacting to the web. Listen now for insights on what’s driving the biggest changes and trends in magazine design today.
Episode 55: Revisit a conversation with Ian Adelman, Director of Digital Design at The New York Times. Ian speaks on creating a website that reflects your magazine’s brand and brings value to readers and advertisers. Listen now to hear what he looks for in a new hire, and how to manage an editorial/advertising balance in this ever-evolving industry.
Episode 54: We revisit a conversation with Blair Harley on video production for publishers. As publishing expands beyond ink and paper, publishers are investing in video to reach a broader audience. Harley has more than 20 years of experience as a producer and director, working with magazines like Canadian Living and Canadian House & Home. Listen now to learn how video brought these brands to a wider television and online audience.
Episode 53: Aidan Foster, President of Foster Interactive, tells us his approach and best practices for responsive website design. Readers are demanding content that will fit every screen they use be it on the web, desktop, smartphone or tablet. Listen now to learn how publishers can save time, money and frustration by designing a single website that works effectively on any browser or device.
Episode 52: Greg Sullivan of Swivel Base gives tips for small publishers on mobile content and what they can do to target the mobile web market. Listen now to this MagNet 2013 speaker to learn why it is important for content to be shareable and why publishers need to keep mobile publishing in mind.
Episode 51: Amanda Beattie, Assistant Circulation Manager at Cottage Life Media, discusses her strategies for creatively (and smartly!) managing marketing goals and expanding workloads with limited resources. Listen now for a preview of this upcoming MagNet 2013 conference speaker.
Episode 50: Tracy Miller, National Ad Sales Manager of Life and Style at The Globe and Mail, discusses kick-starting ad revenues and overcoming obstacles to get the business. Listen now for a preview of this upcoming MagNet 2013 conference speaker.
Episode 49: Revisit a conversation with Meg Pickard, one of Britain’s longest-standing bloggers and former Head of Digital Engagement with Guardian News and Media. Listen to this 2011 MagNet conference speaker to learn about user engagement, and how publishers can use blogs to build relationships and business.
Episode 48: Michael Fox, expert on all things Canada Post, gives a sneak peek into Magazines Canada’s upcoming Travelling Circulation School workshop, happening February 26 and 27 in Toronto. Listen now to hear the techniques, tools and the realities that are necessary to create a successful circulation strategy.
Episode 47: Revisit a conversation with publishing dynamo Ruth Kelly, President and Publisher of Venture Publishing Inc. Her company’s magazine, Alberta Oil, was the Kenneth R. Wilson award winner for best magazine in 2010. Listen now to hear Ruth’s thoughts on attracting the international market and the business-to-business sector.
Episode 46: Ian Portsmouth, Editor and Publisher of Profit magazine, relays his strategies for serving a demanding audience. Listen now to find out how he ensures Profit stays relevant in a media landscape that has a lot of competitors chasing his niche.
Episode 45: Revisit a conversation with an editor of one of the most influential and enduring magazines in history, as David Granger tells us how he has garnered 47 national magazine nominations in his 13 year career as Editor-in-Chief at Esquire. Listen now to hear why Granger is constantly seeking reinvention for his magazine.
Episode 44: Bryan Segal, Vice President of comScore, discusses the online media consumption habits of Canadians. Listen now to learn what publishers and advertisers are doing to break through the media landscape to connect with their audiences, and why Segal believes there are opportunities in mobile and video.
Episode 43: We take a look at magazines and the environment by revisiting a conversation with sustainability steward Bryan Welch, President of Ogden Publications. Listen now for his take on carbon footprints, paper and transportation issues for magazines, and how "going green" can be a fun and engaging challenge for any publisher.
Episode 42: Since joining Popular Mechanics, editor-in-chief James Meigs has positioned the title as the definitive men's how-to magazine—in print, online and on the iPad. Listen now for what he's learned about creating successful iPad and tablet editions.
Episode 41: We profile two long-time publishing dynamos by revisiting conversations with Up Here Publishing's Marion Lavigne and Geist magazine's Stephen Osborne. Listen now for tips for regional publishers from one of the industry's best, and advice for cultural magazine publishers on integrated growth strategies.
Episode 40: Nick Blunden, the Global Managing Director and Publisher for the Economist Online, shares his thoughts on engaging an influential audience in the digital media landscape. Listen now for more on how the Economist has united print, digital and social media, podcasting, conferences and data collection to engage an "ideas community" that fosters an engaged and demanding audience across all of their platforms.
Episode 39: We look at strategies for ad sales and marketing teams by revisiting conversations with Mindshare's Michele Beaulieu and Devine and Company's Patti Devine. Listen now for more on what ad sales teams can do to get noticed, and how marketers can retain customers and identify strategic partnerships to get results.
Episode 38: In our third MagNet 2012 preview episode, Jim Sutherland, former editorial director of Vancouver and Western Living magazines, talks about his upcoming MagNet session on the art and science of cover lines and heds and deks. Listen now for his tips on writing display copy that will bring readers to your text.
Episode 37: In our second MagNet 2012 preview episode, Giorgina Bigioni, Publisher of The Kit, shares some of the details of her upcoming MagNet session on succesfully moving a magazine from online to print. Listen now!
Episode 36: MagNet 2012 is just around the corner, and we've dipped into the archives to bring you highlights from past MagNet speakers Anthony Licata, Editor-in-Chief of Field and Stream, and Greg Kayko, Editorial Director of Meredith Special Interest Media. Listen now for their thoughts on brand building and niche publications, plus a look at what MagNet 2012 has in store.
Episode 35: Eithne McCredie, Vice President of Abacus Circulation, is an expert at leading successful direct mail campaigns—still one of the tried and true methods of increasing circulation. Listen now for more on how to run an effective campaign, and what some of the surprises have been along the way in an altering media landscape.
Episode 34: Mary Schendlinger, Co-founder and Consulting Editor at Geist, shares her winning formulas for partnerships and sponsorships. Listen now to find out how best to manage these important collaborations to increase your circulation and raise brand awareness.
Episode 33: Pamela Falkner, Vice President of Business Development at Dollco Integrated Print Solutions, shares her tips for a smooth publishing schedule, from the publisher to the printer to the mailbox or newsstand. Listen now to find out how publishers and printers can work together to maximize timelines and profits.
Episode 32: With over 70 National Magazine Awards to her name, art director Donna Braggins is without doubt one of the best in the business. Listen now to find out how to align your design and busines strategies for a fabulous result.
Episode 31: Deb Morrison, Publisher of Canada’s History and Kayak magazines, is also the new Chair of Magazines Canada and was named the 2010 MMPA Volunteer of the Year. Listen now for her thoughts on the importance of industry associations working together, and the value that volunteers bring to the table.
Episode 30: Paul McEnany, Director of Strategy with Twist Image, talks social media strategies and tools. Listen now to find out how to best build your brand through networked audiences.
Episode 29: Blair Harley, a producer and director with more than 20 years of experience, shares his tips on video production for publishers. Blair has worked with both Canadian Living and House & Home to reach a broader audience through video—listen now as Blair talks all things video, including the basics of shooting, editing and streamlining production costs.
Episode 28: Gregory Kayko, Editorial Director of Meredith Special Interest Media, shares his tips and best practices for producing titles for readers that hit all the right marks—and increase profits. Listen now to find out Meredith’s strategies for success in today's marketplace.
Episode 27: Ian Adelman, Director of Digital Design at The New York Times, talks web: putting the reader first, managing the advertising/editorial balance in an online environment, and what he looks for in a potential employee's bag of tricks. Listen now for more on creating a website that reflects your magazine's brand, and brings value to your readers and advertisers.
Episode 26: Chuck Underwood, Founder and Principal of The Generational Imperative, Inc., was the keynote speaker at the Magazines Canada Luncheon at MagNet 2011. Understanding what makes each generation tick is the basis of generational marketing. Listen now for more on the pioneering research he does into generational differences, and how it differs from traditional demographics.
Episode 25: Meg Pickard, Head of Digital Engagement, Guardian News & Media, presented two sessions on blogging at MagNet 2011. One of Britain's longest-running bloggers, she has garnered a wealth of information on what makes for a dynamic and engaging user experience. Listen now for her tips on what makes a successful blog, and how to create digital engagement online.
Episode 24: Rebecca Legge, Vice-President of Sales with Canada Wide Media, has seen an incredible amount of change in her ten years in the industry. Print-based advertising once accounted for 90% of a publisher’s revenue—today the growing list of media offerings includes social media, mobile, tablets and events. Listen now to find out what sales staff and advertisers need to stay on top of in this evolving landscape.
Episode 23: Ian Bedwell, Director, Mediastraat B.V., is renowned for his successes in international sales and branding. Listen now for his thoughts on trends and technologies emerging in business-to-business publishing—monetizing innovations, tapping social media and more.
Episode 22: Kim Latreille, Group Director of Production, St. Joseph's Media, talks process, production and profits. Listen now to hear her insights into streamlining processes that have had a direct—and positive—impact on her company's bottom line.
Episode 21: Linda Gourlay, Co-Publisher, Saltscapes, recently celebrated a milestone—Saltscapes’ tenth anniversary of bringing value to East Coast readers and advertisers alike. Listen now to get Linda’s thoughts on their successes in the last decade, and to find out what’s on the horizon for Saltscapes.
Episode 20: Venture Publishing’s Alberta Oil won the Magazine of the Year award at the 2010 Kenneth R. Wilson Awards. Ruth Kelly, President and Publisher of Venture Publishing Inc., shares her thoughts on the business-to-business sector, as well as her company’s strategy in the globalized multi-platform universe. Listen now to hear about what Venture is building on for the future.
Episode 19: Deepak Shah, Vice President, Circulation, The Americas, The Economist, explains how The Economist has bucked industry trends in recent years. Listen now to find out how the news weekly has seen its circulation grow steadily in a climate that has seen many of its rivals struggle to stay alive.
Episode 18: Michele Gerrard, Owner, Atlantic News, comes face to face with hundreds of readers day in and day out. Listen now to find out what exactly entices readers to buy and why she believes print is here to stay.
Episode 17: John Shelling, Managing Editor, BlackFlash, talks about the joys and stresses of running a small circulation magazine with a skeleton staff. Listen now to hear all about how he how he handled the tough task of taking over at a one-person publishing venture.
Episode 16: Michael Fox, Senior Vice President, Circulation and Development, Rogers Publishing, shares his thoughts on Canada Post and the newly launched Canada Periodical Fund. Listen now as Fox analyzes the changes and how they will affect Canadian magazines.
Episode 15: Anne Marie O'Keefe, Associate Director, Consumer Marketing, Scientific American, shares Scientific American's experience in the mobile apps arena. Listen now to find out who's downloading and what your magazine can be doing in the app department.
Episode 14: David Granger, Editor-in-Chief, Esquire and the Marquee speaker at MagNet 2010, shares what he has learned during his 13 years at the helm of one of the most celebrated and influential magazines in print today. Listen now to find out what Granger has done to garner such attention.
Episode 13: Mary Hickey, Deputy Editor, Ladies' Home Journal, and Penny Caldwell, Editor, Cottage Life, dish up the goods on social media. Listen now to learn how to build communities online.
Episode 12: Luke Hayman, Partner, Pentagram, talks about redesign. Listen now to find out why he's excited about designing in the age of the e-reader.
Episode 11: Helen Berman, President, Berman Sales Institute, shares winning sales strategies for consumer and b2b media sales. Listen now to find out where publishers are finding new revenue streams through new applications like webinars.
Episode 10: Josh Gordon, President, Smarter Media Sales, gives tips on how to motivate sales staff and retain clients in hard times. Listen now to learn how to keep your sales people in the game.
Episode nine: Eddie Coffey of Zinio and Terry Sellwood, General Manager, Quarto Communications talk digital editions—how they differ from the print product, auditing rules, costs, advertising and more. Listen now. And don't forget to check out the Magazines Canada Digital Newsstand and make sure you're on it!
Episode eight: Martin White, Principal, Online Magazine Marketing, gets down to the nitty gritty of online ad sales in the latest episode of AudioMag. Listen now as Martin helps you wade through the shifting media landscape.
Episode seven: Geist magazine's Publisher Stephen Osborne and Ad Sales Director Trevor Battye talk integrated growth strategies for cultural magazines. Listen now to hear their strategies for success.
Episode six: Bryan Welch, President of Ogden Publications, discusses magazines and the environment. Listen now to learn the surprising upside of importing paper from Europe. Sustainabilty and green ideas in this episode of AudioMag.
Episode five: Michele Beaulieu, Senior Vice President/Group Director of Starcom Worldwide, offers up tips on how to get the attention of media buyers. Listen now to find out exactly what media buyers want and how to get noticed!
Episode four: Marion LaVigne, Founder and Publisher of Up Here and Up Here Business, shares the ups and downs about regional publishing. Listen now to hear this veteran's tips about how to succeed outside Canada's big markets.
Episode three: Patti Devine, Managing Director of Devine & Company, talks about the best way to market your magazine in a tough economy. Listen now to hear this expert marketer's advice on strategic parterships and customer retention.
Episode two: Anthony Licata, Editor-and-Chief of Field and Stream, offers up tips on how to keep service articles fun, fresh and engaging without overwhelming the reader. Listen now to hear how this award-winning magazine keeps producing top-notch content year after year.
Episode one: Paul Rossi, North American Publisher of The Economist and the Marquee speaker at MagNet 2009, explains how he doubled his newsstand sales in just over one year. Listen now to hear how Paul managed this feat in the current economy!
AudioMag is produced by Tina Pittaway, an award winning independent writer and broadcaster. Tina has been a contributor to CBC Radio and Television for more than 20 years. Her radio documentaries have been honoured with a 2007 Gabriel Award, 2008 Amnesty International Media Award, 2009 Gold Medal at the New York Festivals and a Science in Society Award from the Canadian Science Writers' Association.
AudioMag was made possible by the generous support of the OMDC.