In 2014, Magazines Canada, in consultation with its Cultural Magazines Committee, commissioned a Benchmarks study of data contained in grant applications received by the Canada Council for the Arts in the course of the 2012 funding round. This is the fourth Benchmarks study, a follow-up to the 2009 and 2010 versions. The first study was completed in 2000.
The latest Benchmarks study provides a new "industry portrait" that cultural magazines can use as a basis on which they can compare themselves to their peers in a variety of categories: circulation, marketing, promotion, editorial and production costs, overhead, etc.
Read the Benchmarks Study.
Magazines Canada thanks the Canada Council for the Arts, Simon Fraser University, Rowland Lorimer and Stephen Osborne for their exemplary work on this study.