Magazines Canada - Circulation News

Magazines Canada’s Retailer of the Year 2012

Mon, 20 May 2013 00:00:00 -0400

Magazines Canada’s Retailer of the Year 2012

Read’s Newsstand and Café
Fredericton, New Brunswick

Magazines Canada Distribution is pleased to announce that Read’s Newsstand and Café in Fredericton, New Brunswick is our Retailer of the Year for 2012. This downtown Fredericton institution is the flagship shop of the Read’s/United chain of stores, with other stores in Moncton, Riverview, St. John and Halifax. Not only does Read’s have the best selection of magazines for miles around, they also sell books and have a healthy foods section. And it is a full-service café with sandwiches and a patio on Main Street.

Jeff Magnusson, who co-owns the chain with John Devona and Mark Smith, has been managing the Fredericton store for nine years, he and Devona designed it when they moved from a location down the street in 2004. “Our idea at the time was to get away from the convenience store end—tobacco was getting trickier and we wanted to offer a different experience.” And the store has been evolving and growing ever since. Today it has a Facebook page—yes—but magazines are still a mainline focus.

Read’s stocks almost all of the Magazines Canada titles and they have hosted major promotions for our Newsstand Marketing Project for the past three years. “We’re specialists and proud,” Magnusson says. Indeed, this could be said for all of the Magazines Canada Retailers of the Year.

In the current retail landscape there’s no easy way to make your store a success, but with hard work, a good staff and a willingness to evolve, it’s no wonder that Read’s Fredericton has become what it is: a pillar of society. Not unlike any of Magazines Canada’s previous Retailers of the Year.

Congratulations Read’s!

Winners of Magazines Canada’s Retailer of the Year

2012 Read’s Newsstand and Café, Fredericton NB
2011 Book City, Toronto Danforth ON
2010 McNally Robinson, Winnipeg MB
2009 Spruceland News, Prince George BC
2008 Mags & Fags, Ottawa ON
2007 Atlantic News, Halifax NS

Canada Post Introduces New Customized Postal Indicia

Fri, 17 May 2013 10:00:00 -0400

Canada Post's newest service provides companies everywhere with great benefits with everything from branding to improving customer relationships. The Customized Postal Indicia provides customers with the option of branding their product before the customer even opens the envelope!

Here are a few of the benefits to using customized postal indicia:

Reinforce your brand: Create your own eye-catching indicia that will draw attention to your company brand, products or services, tag lines or logos.
Get your mail noticed right away from the envelope: Use Customized Postal Indicia to trigger interest, make your messages stand out and communicate to your audience even before they open the envelope
Strengthen customer relationships: Add a personal touch with Customized Postal Indicia to ensure that your mail is easily recognizable by your customers, which can help build loyalty and keep your brand top of mind.
Announce special events: Use Customized Postal Indicia to highlight key messages and special events, such as product launches, special promotions and anniversaries.

This can all be accomplished in three easy steps!

Download the customized indicia template at canadapost.ca/indicia
Design your indicia and send it to customizedindicia@canadapost.ca for approval
Print indicia on your mail and deposit it for delivery

Note to publishers: If interested in this use of this service, please reference Magazines Canada in your email to Canada Post.

Digital Newsstand Q&A: Zinio Roadmap Update

Thu, 16 May 2013 14:40:00 -0400

Want to be in the know about your digital editions?

Get informed with this week’s Digital Newsstand Q&A: Zinio Roadmap Update.

Join the Zinio team to get a sneak peak at upcoming changes to the digital newsstand and Zinio's apps, including new ways to preview, explore, share and more. In addition to the overview of upcoming updates, the session will also feature an open Q&A.

When: Thursday, May 30 at 2 EST
Topic: Zinio Roadmap Update
How: Please log in to view the presentation: freeconferencecall.com/meeting/478-179-575

Call into the voice conference here:
+1 559-670-1000
Participant Access Code: 812710

Why Magazines Need to Move From Big Data to Clean Data

Thu, 02 May 2013 16:52:00 -0400

A sponsored message from Canada Post:

We all know it's harder nowadays to get people's attention, to make connections with readers, to engage them in a meaningful way amid the din of their busy lives. And it's especially hard for those of us in the business of the printed word having to compete with so many forms of entertainment whose connections are fast, fleeting and instantly gratifying.

So when magazines find their readers, it's crucial that they effectively build on those relationships through their mail-outs and other direct communications. However, those relationships can't be built if the communications don't physically reach readers—if there's too much dirty data.

Today, businesses of all types are relying more on customer data, and the magazine industry is no different. Increasingly, we're calling on data to map the paths between us and our readers, to tell us where to send our magazines and communications, to illuminate the geography of where our most valuable customers reside. We're invested in the promise of Big Data—and we need to minimize the errors that can creep into the foundation of that promise.

It’s why a product like AddressComplete, launched by Canada Post in collaboration with U.K.-based Postcode Anywhere, is getting a lot of heavy mailers excited. It's a Google-like tool that predicts the address as it’s typed. In other words, AddressComplete doesn't clean dirty data after-the-fact. It neutralizes the source of it.

"We want to move from cleaning dirty data, to creating clean data," says Alexis Zamkow, General Manager of Data and Targeting Solutions at Canada Post. She likens dirty data to a virus: once it gets into an ecosystem it infects everything, from marketing and billing, to customer care and shipping. "Just as with a virus, the best solution is prevention."

The way to prevent dirty data, Zamkow says, is by reducing the opportunity for human error to create it. In this case that means reducing keystrokes. Whenever customers or sales reps have to type in information—say for subscriptions—they can make mistakes, such as dropped letters, missed punctuation, double keystrokes. These consumer data inputting error rates run between 4 and 6%.

By reducing the amount of typing people need to do to fill out forms, you reduce the propensity for errors.

Capitalizing on Canada Post's vast network of addresses, AddressComplete pre-populates the customer's address fields, including postal codes. That means with just a few keystrokes, the data correctly fills in, which ensures the captured information is clean and eliminates the amplifying effect of human error. Plus, it can be installed in websites, call centres and other systems within minutes.

It means customers get the products they want while the company can build the relationship they need. It's cheaper too, because cleaning data after the fact consumes far more productivity.

"Clean data is the best, most cost-effective way to realize the promise of Big Data," says Zamkow. "And for heavy mailers like magazines it can help build the relationships their brands rely upon."

For a free demo of AddressComplete, visit canadapost.ca/addresscomplete.

2 for 1 Digital Newsstand Promotion Opportunity

Thu, 02 May 2013 16:33:00 -0400

Magazines Canada in conjunction with Zinio will be initiating a new marketing strategy to help get your digital editions sold into the hands of consumers.

We will be testing a two for one marketing campaign—that’s a two year subscription for the price of one year.

If you are on Magazines Canada's Digital Newsstand, you can participate by filling this form to indicate your approval to include your publication for consideration in the Magazines Canada/Zinio upcoming two for one promotion.

Also please contact your Zinio representative if you need help setting up individual publication discounts and offers that you can use for your own promotional efforts (on the pc, mac, ipad, iphone, and android platforms).

Don't participate in the Digital Newsstand? Find out more elsewhere on this very site.

White Paper on Canadian Subscribers (Members Only)

Thu, 25 Apr 2013 15:00:00 -0400

In partnership with Consumer Intelligence Group, Magazines Canada has released a report to its members that provides a detailed profile analysis of Canadian magazine subscribers.

The report, “A Profile Analysis of Canadian Magazine Subscribers,” is based on the participation of most of the Canadian publishers in Canada, and provides data for 2.5 million subscribers. It is divided into seven categories and four geographic regions for each category. Information in the report includes the housing, family structure, age of adults, presence of children in the household, education, employment, household income and ethnicity of Canadian magazine subscribers.

Magazine subscribers of each of the seven categories (Home and Garden, Lifestyle and Travel, Literary and Culture, News and Opinion, Sports and Recreation, Visual Arts and Entertainment, and Women Publications) were compared against a benchmark of magazine subscribers in each of the four geographic areas (the East, Quebec, Ontario and the West). The benchmark is then used as a point of reference for evaluating the similarities and differences between all subscribers and category-specific subscribers in the geographic area.

Magazine staff can use the white paper to:

Gain an overview of the characteristics of their best subscribers to develop targeted customer profiles
Guide subscriber acquisition campaign creative based on the demographics of the region or category
Compare their PMB averages against the regional or category averages to demonstrate benefits for advertisers
Add general, regional or category information on their subscribers to their advertising rate cards
And more!

Magazines Canada members can access the white paper report by logging in to the Magazines Canada website at magazinescanada.ca/circulation/members_only_login. (If you are a Magazines Canada member, but don't have a login, contact Membership Development Manager Evan Dickson at edickson@magazinescanada.ca to gain access.)

The "Profile Analyis of Canadian Magazine Subscribers" report was produced in partnership with Consumer Intelligence Group and made possible with the support of the Ontario Media Development Corporation.

WOTS Halifax Exhibitor Bookings

Fri, 19 Apr 2013 15:35:00 -0400

The Word On The Street Halifax is now accepting registrations for its 2013 exhibitor booths. Authors can also apply to the programming committee for festival author readings.

The 2013 festival is happening on Sunday, September 22 on the Halifax waterfront from 11 am to 5 pm. Last year, 12,000 guests attended The Word On The Street, and festival organizers expect numbers of approximately 15,000 this year. Exhibitors will be located beside the Maritime Museum, with direct access to the boardwalk. There will be author reading tents on the wharves and inside the museum, as well as a Word On The Street information tent located next to the museum.

Download the 2013 Exhibitor Registration Package, which includes exhibitor rules and guidelines, for more information. Exhibitors who book before May 30 will receive the early bird rate; the final deadline for registration is July 15, 2013.

Questions? Contact halifax [at] thewordonthestreet.ca.

Expand your consumers digital experience

Fri, 19 Apr 2013 09:28:00 -0400

Want your magazine to be more than just a PDF of your print version? Find out how to provide your customers with a richer experience?

Make the most of your digital edition! Utilize Zinio’s interactive tools and capabilities to enhance the user experience of your digital magazine with videos, slideshows, interactive shopping links and more. This session will also include an open Q&A session for your questions on the Zinio digital program.

When: Thursday April 25^st at 2 EST
Topic: Make the most of your digital edition!
How: Please log in to view the presentation:

http://www.freeconferencecall.com/meeting/478-179-575

Call into the voice conference here:
+1 559-670-1000
Participant Access Code: 812710

Want your magazine to be more than just a PDF of your print version? Find out how to provide your customers with a richer experience?

When: Thursday April 21^st at 2 EST

Topic: Make the most of your digital edition!

How: Please log in to view the presentation:

http://www.freeconferencecall.com/meeting/478-179-575

Call into the voice conference here: +1 559-670-1000
Participant Access Code: 812710

Canada Post Releases 2012 Annual Report

Thu, 18 Apr 2013 15:00:00 -0400

Canada Post has released its 2012 Annual Report, as well as a news release detailing top-line information from the 2012 results.

The report reflects the need for change as Canadians' postal needs and expectations continue to evolve. In 2012, lettermail volume continued to decline, dropping 6.4% over last year. Canada Post was also poised to finish the year with a $54 million loss, but new collective agreements with its union (CUPW) in December saw the Corporation post a profit for 2012.

Improvements in service, safety and a modest increase in parcel volumes, due to e-commerce growth, are other notable items from the report. Read it in full on the Canada Post website.

WOTS Toronto Exhibitor and Advertising Space Still Available

Fri, 05 Apr 2013 14:24:00 -0400

The Word On The Street Toronto is still accepting registrations for its 2013 Exhibitor Marketplace.

In 2012, The Word On The Street attracted 215,000 visitors to Queen's Park Circle. 93% of them define themselves as avid readers and 86% attend to buy. After 23 years, The Word On The Street remains a fantastic place to showcase your organization, meet readers face-to-face, build relationships with your target market, increase your subscription sales and influence Fall book reading/buying habits.

See the 2013 Exhibitor Registration Package for more info.

The Specialty Sections and limited vendor categories are filling up. To see if you qualify to exhibit in a Specialty Section, please refer to pg. 4 of the Exhibitor Registration Package.

Advertising is still available in The Word On The Street's Festival Program and KidStreet Festival Guide, although space is limited and selling fast. Only a few Exhibitor Promotional Value Packs are left. You can reserve advertising space today. The 2013 Advertising Package provides further details about the Programs and all promotional opportunities available with The Word On The Street.

Contact Cailin Cooper with any questions regarding exhibiting or advertising with The Word On The Street: cailin [at] wordonthestreet.ca.

Tips and Best Practices on How to Sell Digital Magazines (Members Only)

Fri, 05 Apr 2013 13:49:00 -0400

A new PowerPoint slide show, courtesy of Zinio, is now available on magazinescanada.ca. The new presentation is called "Making the Most of Your Digital Edition" and offers practical advice about marketing tools and best practices to help your digital magazine succeed.

"Making the Most of Your Digital Edition" can be found on the member-exclusive Digital Newsstand Tools & Resources page in the Circulation > Members Only section of our site. (Look for the link at the bottom of the bulleted list.) You must be logged in to access this page. If you are a Magazines Canada member, but don't have a login, contact Membership Development Manager Evan Dickson to gain access.

Subscription Drive: Exclusive Partnership with Canada Post

Thu, 04 Apr 2013 09:00:00 -0400

In an exclusive partnership with Canada Post Corporation, a subscription-selling link will take consumers directly from the CPC site to Magazines Canada's "Canadian Magazine Store." This partnership will give Magazines Canada members additional exposure and sales.

The Canadian Magazine Store displays YOUR magazine's pricing and subscription information. To make the most of increased traffic to your magazine's page, please check your profile and ensure that your information and subscription links are up to date.

To make changes to your profile, log into our online member system. All members have access to the Members Only section of the Magazines Canada website, where you can view special reports, download ads, access distribution reports (if you participate in our distribution program) and keep your magazine's profile and contact information up to date.

If you require login information, please contact Member Services Manager Evan Dickson.

View the subscription drive on the Canada Post site in English and French.

DM Campaign Wraps up with Positive Results Anticipated

Wed, 03 Apr 2013 13:45:00 -0400

The Direct Marketing campaign has come to an end for another year. As the team collects and analyzes the results, we are happy to report that the subscriptions gathered through the campaign will rival last year's totals at about 8,500 total subscriptions for our 190 participating titles.

As we wrap up the end of the campaign, we ask that all participants please make sure that their orders are properly processed. If you have any questions or concerns about your title's orders or payment, please feel free to contact Anna Wellman at awellman@magazinescanada.ca.

TC Media Releases Consolidated Media Reports

Tue, 02 Apr 2013 17:02:00 -0400

The Alliance for Audited Media (formerly the Audit Bureau of Circulations) has announced that TC Media is the first magazine publisher in Canada to release consolidated media reports for three of its brands: ELLE Canada, Canadian Living and The Hockey News. Each report includes data from across media channels—print, web, mobile, e-newsletters, apps and social media—to capture the brand's total footprint and overall reach.

In an AAM release, Chris Purcell, VP of Consumer Marketing at TC Media, said that "Our goal was to capture audited information on our publications, making it easier for advertisers to grasp the depth of our brand extensions and universe." Mary Minos, VP Group Director of Strategy at OMD Canada, concurred, noting that "For those of us who work in advertising and are particularly responsible for strategy development, this is a huge step forward in the way we do business with publishers."

Consolidated media reports have been released by a number of magazines in the U.S., as well as by newspapers and business publications in Canada like the National Post and Canadian Underwriter. The TC Media reports will be updated every six months, incorporating data from new platforms as they become available. TC Media also plans to release reports for its other magazine brands in the coming year.

Highlights from the three reports, which showcase digital data for the month of December 2012, include:

Canadian Living

Total brand universe: 3,801,949
Total average paid and verified circulation: 513,027
Total page views on canadianliving.com: 9,599,631
Total mobile media page views: 164,679
Total e-newsletters subscribers opt-in: 594,028
Special interest publications: 50,224 average single-copy sales

ELLE Canada

Total brand universe: 493,640
Total average paid and verified circulation: 130,722
Total page views on ellecanada.com 1,219,331
Total mobile media page views: 157,015
Total e-newsletter subscribers opt-in: 89,054
Facebook: 35,070 likes
Twitter: 24,812 followers

The Hockey News

Total brand universe: 414,369
Total average paid and verified circulation: 100,058
Total page views on thehockeynews.com: 1,300,763
Total mobile media page views: 1,323,371
Facebook: 32,703 likes
Google+: 78,865 circle members
Twitter: 125,904 followers

For more information:

TC Media
Katherine Chartrand
514.392.2091

Alliance for Audited Media
Rachael Battista
224.366.6365

Susan Kantor
224.366.6432

Direct Marketing Campaign Ending Today

Mon, 25 Mar 2013 07:00:00 -0400

After another successful run, the 2012-2013 Buy 2, Get 1 Free campaign ends today. The website will shut down at midnight (EST), and we will stop processing mail orders mid-April.

Feel free to share with followers on your title’s social media sites that the campaign is ending and to order before the end of the day!

If you are a participant in this campaign, please ensure that the Direct Marketing campaign ad is no longer published in any of your titles.

Magazines Canada would like to thank all of our participants and supporters for their contributions to the campaign. If participants have any questions regarding their orders or anything else to do with the campaign, please feel free to contact Anna Wellman at awellman@magazinescanada.ca.

MMBC: What You Need to Know NOW About Multi-Material British Columbia Registration

Thu, 21 Mar 2013 09:00:00 -0400

There is no shortage of confusion regarding MMBC registration. It's new, it's complicated and there are some things that MMBC representatives have little authority to say. Here are the details, as we see them for publishers:

BC-based publishers are required by law to register by completing a Letter of Intent (LOI). This applies to paper producers whose products (including subscription, newsstand, controlled, free, etc.) are disposed of in the residential Blue Box program. Failure to register by March 31, 2013 can result in late fees and/or penalties up to $200,000, levied by the BC Ministry of Environment.
Non-BC residents remain as Brand Owners and are, ultimately, responsible for the products that they create, ship into BC and are disposed of in the BC residential Blue Box program. In MMBC’s words, they are "encouraged" to become a "voluntary" producer. Here’s where it gets complicated:
- If a publisher is a BC non-resident with no physical space or employees/agents in BC acting on its behalf, the responsibility may fall to a BC-based distributor/wholesaler. If a publisher doesn’t register with MMBC, the distributor/wholesaler is likely to charge back the MMBC fee to the publisher with an administrative fee attached, a more expensive outcome than the publisher's cost of registering and paying directly to MMBC.
- In the absence of a BC-based distributor/wholesaler, responsibility falls to the BC-based retailer. Individual retailers are likely to respond in one of two ways:
  - Retailers have the power to delist a product or refuse receipt of shipments unless the producer can prove it has registered with MMBC. Many retailers in BC are already organizing themselves around this principle. Without an LOI, publishers run the risk of losing their ability to do business with BC retailers.
  - Retailers may accept the product and pay the MMBC fee, which they may then charge back to the producer with an administrative fee of their choosing. This is very likely to be a more expensive outcome than the publisher's cost of registering and paying directly to MMBC.
MMBC does not yet have an estimate of costs and cannot do so until it has collected all letters of intent. MMBC's program doesn’t kick in until May 2014.
To provide you with an idea of potential costs, Ontario's fee for magazine paper is 6.47¢ per kg whereas Quebec's is 19.966¢ per kg. We anticipate that BC's magazine fee may be closer to Ontario's than Quebec's. A draft MMBC fee schedule is expected later this year.

To sum up:

BC-based publishers are required to register with MMBC or risk non-compliance penalties from BC's Ministry of Environment and/or MMBC.
Non-BC resident publishers should register to avoid listing problems with BC retailers. Although MMBC and the BC Ministry of Environment may not have direct control over non-resident publishers, they do have control over BC-based wholesalers, distributors and retailers who can prevent you from doing business with them or increase your cost of doing business with them. MMBC does not have authority over how these companies might respond to non-registrants so you may not hear this message from them.
If you allow responsibility to default to a distributor, wholesaler or retailer, MMBC fees and administrative markups are likely to be much higher than if you were to register and work with MMBC directly.

At the end of the day, publishers are responsible for the products that they produce. We strongly recommend that all publishers supplying magazines in/into BC (that end up in the residential Blue Box program) should register with MMBC to avoid future complications. The letter of intent is non-binding and may be modified by you to address any concerns you may have.

For more information about MMBC producer responsibility, click here.

MMBC may be contacted at:

E: producers@multimaterialbc.ca
T: 1.888.980.9549
W: multimaterialbc.ca

If Your Magazines are Sold in BC You Must Register with MMBC Before March 31, 2013

Wed, 13 Mar 2013 10:28:00 -0400

If your magazines are sold in/into the British Columbia residential marketplace, you are required, under BC regulation, to file a Stewardship Plan with Multi-Material British Columbia (MMBC). The original November 5, 2012 deadline has been extended to March 31, 2013, after which MMBC penalties may be levied.

This is of particular importance if you participate in Magazines Canada's distribution program, and your title is distributed in BC. Don’t put your ability to do business in British Columbia at risk. You have two options:

1. Appoint MMBC as Your Agent

Become part of this not-for-profit collective of producers, which will administer a plan on your behalf.
MMBC’s proposed plan may be found here.
You must file a letter of intent with MMBC or submit your own plan (see Option 2 below). The required letter of intent is nonbinding.
If your business is not resident in BC, but you supply printed paper into BC, failure to register may result in your BC-based retail customers requiring your registration with MMBC so that they do not assume your financial and administrative responsibility.
The extended deadline for registering a letter of intent is March 31, 2013.

2. Submit Your Own Plan

If you choose not to appoint MMBC as your agent, you must register your own plan with MMBC. This option entails you taking full responsibility for the collection of your products from residences throughout British Columbia.
The extended deadline for registering a plan is March 31, 2013.

Don’t put your ability to do business in British Columbia at risk. It is important that you register your company’s intensions by the dates above as obligated by BC regulation. More information may be found here and here.

If you have questions about creating or registering a plan, please contact MMBC directly at producers@multimaterialbc.ca or visit its website at multimaterialbc.ca.

Tax Changes in BC and PEI

Tue, 12 Mar 2013 14:48:00 -0400

Publishers, please take note of the changes in tax rates for the provinces of British Columbia and Prince Edward Island.

As of April 1, 2013...

BC is eliminating 12 % HST and is replacing it with GST at 5% and PST at 7%.
PEI is replacing GST at 5% and PST at 9% with HST at 14%.

Below are links to guides to the elimination of HST in BC and introduction of HST in PEI.

For BC, the guide is at cra-arc.gc.ca/E/pub/gi/notice276/notice276-e.pdf

Transitional rules for PEI are at gov.pe.ca/photos/original/hst_trans_rules.pdf

For more complete and up-to-date information on the changes to tax regulations as they relate to your business, please consult your tax specialists.

Learn How to Make the Most of YOUR Digital Edition

Mon, 11 Mar 2013 01:00:00 -0400

So your magazine is digital, now what? On Thursday, March 21 at 2 pm (ET) Digital Newsstand participants can join the team from Zinio to learn how to make the most of their digital magazine. Topics covered will include circulation growth, advertising revenue, engagement and more. Case studies of success stories will be presented along with an open Q&A session to get your questions about your digital edition answered by Zinio's marketing consultants.

To join the session: +1 559.670.1000
Participant Access Code: 812710
Meeting link to view the documents: freeconferencecall.com/meeting/478-179-575

NMP Promotions Extended

Fri, 08 Mar 2013 15:07:00 -0500

The Newsstand Marketing Project promotions have been extended till the end of March 2013.

If you are participating in the NMP, please check the following retailers in your area for evidence of our red Genuine Canadian Magazine and/or white Read Canadian Magazines posters; as well as backer cards and clusters of actual Canadian magazines on display in feature pockets or end caps and let us know what you find.

Download a list of stores here.

A TV screen promotion is also being tested at the stores indicated with ***, feel free to provide us with your feedback.

Increase Your Digital Sales With the "Hop into Savings" Promotion

Fri, 08 Mar 2013 07:00:00 -0500

Want to increase your Digital Newsstand sales? Participate in the Magazines Canada Easter promotion. The offer will be: Save up to 50% off! Hop into savings–Save up to 50% on the best magazines for your mom, kids, and everyone in your family.

Magazines Canada is working with Zinio on to increase sales of your digital subscriptions. If you'd like your title to participate in this promotion, please fill out the pre-approval form and approve a maximum discount (between 30 – 50%) by completing the Magazines Canada 2013 Easter Prmotion Approval Form by March 13th.

If you'd like your title(s) to be considered for any and all future Magazines Canada and Zinio promotions then please fill out this form as well so that we can consider your title: 2013 - Magazines Canada Publisher Discount & Sampling Permission Form. Note: if you have already preapproved your title(s) for promotion, you do not need to complete either 2013 - Magazines Canada Publisher Discount & Sampling Permission Form of the forms.

Buy 2, Get 1 FREE Campaign Extended to March 25

Thu, 07 Mar 2013 17:27:00 -0500

The Buy 2, Get 1 Free deal has been extended until March 25 to give consumers an extra three weeks to order magazines. Why? Because we want to bring in even more orders for your titles.

To take advantage of the extra time, the DM team has been running extra online promotions and giveaways to help sell some final subscriptions.

We ask that participants promote the campaign in any way they can to get the most subscription possible for their titles. Below are some suggestions to help promote your titles through the campaign.

For images, banner ads, email templates, or if you have any questions, please contact Anna Wellman at awellman@magazinescanada.ca.

Social media:

Twitter post suggestions (140 characters):

Get a great deal on magazine subscriptions and support Canadian writers, artists, and publishers. #B2G1Free here: http://ow.ly/i2bTZ
(YOUR TITLE) is a part of this great #B2G1Free deal with @CdnMagsB2G1Free! Subscribe here: http://ow.ly/i2bTZ

Other suggestions: Use hashtag #B2G1Free, mention @CdnMagsB2G1Free, use link to the B2G1Free website: http://ow.ly/i2bTZ, encourage re-tweets, retweet posts from @CdnMagsB2G1Free.

Facebook post suggestion:

This deal is too good to last forever, but now you get an extra 3 weeks to order! Only until March 25, buy two and get one free on close to 200 Canadian magazines, including (YOUR TITLE). Order here: http://ow.ly/i2bTZ

Other suggestions: Share images, encourage sharing of posts about the deal, share posts from our Facebook page: facebook.com/Buy2Get1Free

Email marketing suggestions:

Add a banner ad to your March e-newsletter. Please link all banner ads to 1free.magazinescanada.ca/buy3onefree

Website promo:

Email Anna for banner ads to post on your website, or why not write a blog post or story about the campaign on your website?

Please link banner ads to 1free.magazinescanada.ca/buy3onefree and schedule them to come down on March 25.

Winners of the Canadian Cover Awards

Wed, 27 Feb 2013 10:01:00 -0500

The Circulation Management Association of Canada (CMC) and Magazines Canada are proud to announce the winners of the Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures, which were presented at an awards reception at the Courtyard Toronto Downtown on February 26.

The Canadian Cover Awards recognize and celebrate the success and importance of magazine covers in Canadian single copy sales. Canadian magazine titles were invited to submit top-selling covers for consideration in seven award categories. Entries were open to issues sold in the 2011 calendar year or early 2012 with final newsstand sales.

Newsstand sales were worth 50 percent of a title's final score, the remaining 50 percent determined by a panel of judges that included a retailer, a wholesaler, a national distributor and a circulation director.

And the winners of the Canadian Cover Awards are:

Fashion, Shopping & Bridal

Elle Québec, August 2012

Publisher: Lise Paul-Hus
Circulation: Nathalie Libersan
Sales Director: Nathalie Libersan
Brand Director: Sandra Abi-Rashed
Art Director: Nancy Pavan
Photographer: Patrizia Castiglione

General Interest, Arts, Lifestyle & Regional

Legion Magazine, January/February 2012

Publisher: Jennifer Morse
Newsstand Consultant: Scott Bullock
Editor: Dan Black
Art Director: Jason Duprau

Home & Decor

Style at Home, September 2011

Publisher: Caroline Andrews
Circulation: Doris Chan
Sales Director: Pat Strangis
Editor: Erin McLaughlin
Art Director: Karen Paddon
Illustrator: Virginia Macdonald

News, Business & Celebrity

Canadian Business, February 2012

Publisher: Lesley Mellor
Circulation: Peter Jones
Sales Director: Mark Hamill
Editor: Duncan Hood
Art Director: John Montgomery
Illustrator: Ronit Novak

SIPs and New Magazines

Maclean's, Royal Wedding special issue

Publisher: Penny Hicks
Circulation: Jennifer Williams
Sales Director: Mark Hamill
Editor: Mark Stevenson
Art Director: Stephen Gregory
Illustrator: George Pimentel

Sports & Leisure

SkyNews, May/June 2012

Publisher: Greg Keilty
Circulation: Colleen Moloney
Sales Director: Grey Keilty
Editor: Terence Dickinson
Art Director: Janice McLean
Illustrator: Alan Dyer

Women's Service

Chatelaine, February 2012

Publisher: Tara Tucker
Circulation: Sarmistha Roy
Sales Director: Mark Hamill
Editor: Jane Francisco
Art Director: Jackie Shipley
Illustrator: Roberto Caruso

Newsstand Marketer of the Year

Greg Keilty, SkyNews

This award is presented annually to an individual who demonstrates true innovation and passion within a successful newsstand marketing project. As Publisher of SkyNews, Greg Keilty has overseen a 43.6% increase in total sales over the last year, as well as the release of the magazine's 100th issue in October 2011. In support of this milestone, Keilty adopted an aggressive promotion campaign that paid off with record sales as the magazine reached its highest numbers ever for a single issue. A respected and dedicated leader in the industry, Greg Keilty has for many years displayed the ongoing passion and commitment to magazines and the role of the newsstand that have made him this year's Newsstand Marketer of the Year.

The Canadian Cover Awards were held in Toronto on Tuesday, February 26, 2012 at an awards reception generously sponsored by the Alliance for Audited Media.

CMC and Magazines Canada would like to thank all of the sponsors who made the Canadian Cover Awards possible: media sponsor Masthead; marketing sponsor Covers Sell; design sponsor K9 Design Co.; promotional retail sponsor LS Travel; and reception sponsor and Newsstand Marketer of the Year presenting sponsor, the Alliance for Audited Media.

About CMC
The Circulation Management Association of Canada (CMC) is a volunteer organization that provides professional development, promotes fellowship within the circulation profession and strives to raise the profile of circulation professionals by rewarding outstanding achievement. Memberships are offered to individuals rather than magazines. Visit circ.org.

About Magazines Canada
Magazines Canada is the national trade association representing Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business media magazines. French and English member titles offer a wide range of topics including business, professional, news, politics, sports, arts and culture, leisure, lifestyle, women and youth, made available on multiple platforms. The association focuses on government affairs, services to the advertising trade, circulation marketing and the development of career skills for and the recognition of excellence among the people who work in Canada’s magazine media. Visit magazinescanada.ca.

For more information:

Tony Danas
President
Circulation Management Association of Canada
tdanas@cstonecanada.com

Brianne DiAngelo
Manager, Communications
Magazines Canada
bdiangelo@magazinescanada.ca

Last Chance to Register for Travelling Circulation School: Starts Tomorrow!

Mon, 25 Feb 2013 09:00:00 -0500

Have you booked your tickets for Magazines Canada’s Travelling Circulation School? If not, make it a priority to set aside February 26 and 27 at the school's next stop in Toronto to learn how to get your magazine moving.

Gain invaluable experience by taking part in this two-day training program. Circulation professionals will be taught on a variety of circulation fundamentals, including: circ targets and demographics; acquisition and retention of subscriptions and gifts; inspiring web success stories, and much more.

Conclude your first day of Travelling Circulation School by attending the Canadian Cover Awards ceremony on February 26 at 6pm (EST). The ceremony takes place at the same location. Come see which covers takes top prize in eight categories, and who takes home the prestigious prize of Newsstand Marketer of the Year.

Don’t delay: register today for Travelling Circulation School and the Canadian Cover Awards!

Magazine Cover Winners to be Crowned at Canadian Cover Awards

Mon, 25 Feb 2013 09:00:00 -0500

The judges have spoken, and now it is time to find out which covers take home the gold at the Canadian Cover Awards/Grands prix canadiens-Meilleures couvertures. Join us for the ceremony tomorrow, February 26 at the Courtyard Toronto Downtown for 6pm (EST).

The ceremony coincides with the Travelling Circulation School, which occurs at the same location and date. Attending the Cover Awards is a great opportunity to share your lessons learned at the Circulation School, as well as understanding how compelling and eye-catching covers gets your magazine moving. Chat with friends, colleagues and even switch covers or two!

Awards will be given to outstanding covers in eight various categories. There will also be an award for Newsstand Marketer of the Year. The recipient of this honourable award is one who has demonstrated true innovation and passion through a successful newsstand marketing project.

Time is running out: click here to register today!

Finalists Announced for Canadian Cover Awards on February 26

Fri, 22 Feb 2013 10:45:00 -0500

Correction notice: Please note that this article and its list of Canadian Cover Awards finalists have been revised as of Monday, February 25 to reflect an internal review of eligibility. We sincerely regret any misunderstanding.

It's time to find out which magazine covers have what it takes to claim first prize! Winners of the Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures will be announced February 26 at an awards reception in Toronto, at 6pm (ET) at the Courtyard Toronto Downtown.

The Cover Awards honour and celebrate the power and success of magazine covers at the newsstand. Finalists for the 2012 awards are:

Fashion, Shopping and Bridal
Elle Canada, November 2011
Elle Canada, April 2012
Elle Québec, August 2012

General Interest, Arts, Lifestyle and Regional
Canadian Geographic, January/February 2012
Legion Magazine, January/February 2012
Toronto Life Real Estate, 2012

Home and Decor
Canadian House & Home, November 2011
Canadian House & Home, May 2012
Style at Home, September 2011

News, Business and Celebrity
Canadian Business, February 20, 2012
Canadian Real Estate Wealth, January 2012
Canadian Real Estate Wealth, September 2012

SIPs and New Magazines
Hello!, Royal Wedding special issue
Legion Magazine, WWII special issue
Maclean's, Royal Wedding special issue

Sports and Leisure
Canadian Yachting, February 2012
The Hockey News, August 2011
SkyNews, May/June 2012

Women's Service
Canadian Living, February 2011
Chatelaine, February 2012
Chatelaine, April 2012

The winner of the prestigious Newsstand of the Year award will also be revealed at the February 26 reception. The recipient will be an individual who demonstrates true innovation and passion within a successful newsstand marketing project.

The awards reception is free for nominees, and $10 for general admission. Book your ticket online or purchase at the door. Don't miss this chance to network with friends and industry professionals, and cheer on your favourite magazines!

About the Awards

The Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures are produced by the Circulation Management Association of Canada and Magazines Canada, with the support of media sponsor Masthead; marketing sponsor Covers Sell; design sponsor K9 Design Co.; promotional retail sponsor LS Travel; and reception sponsor and Newsstand Marketer of the Year presenting sponsor, the Alliance for Audited Media.

Stay Connected

Follow @CircCanada and @magscanada on Twitter for Cover Awards news and announcements. Join the conversation with the awards hashtag: #CoverAwards13, or follow the event at epilogger.com/events/canadian-cover-awards.

Improve Your Digital Results with Suggested Marketing Efforts

Fri, 22 Feb 2013 09:00:00 -0500

Here are some tips to utilize the digital landscape for maximizing your marketing efforts:

Website Integration: Embed preview links in static cover images, banners, or in the footer of relevant online editorial posts.
Email Marketing: Include preview links, offer links and social network opt-ins via dedicated emails, banners and e-newsletters.
Social Networking: Grow your following and reach by posting preview links to your favorite teaser articles to stir up hot topic discussions on social networks, blogs and fansites.
Influential Bloggers: Identify persons that have an extensive following to help spread the word.
Partner Promotions and Events: Integrate opportunities for co-branded digital comps, customized digital spreads or trial giveaways to grow email lists for future up-sell campaigns.
Media: Include preview offer links in print ads and press releases where applicable.
Benefits: Simple Integration efforts make an enormous impact! Maximize the reach of your digital issues effortlessly with a simple URL integrated into your website and day-to-day marketing, PR and advertising campaigns.

Simply let us know what you need and we will have specific URLs created for your title.

For more information, please contact Anna Wellman at awellman@magazinescanada.ca.

The Magazines Canada Digital Newsstand was made possible by the generous support of the OMDC.

See Which Cover Reigns Supreme at the Canadian Cover Awards

Fri, 08 Feb 2013 09:00:00 -0500

With the submission process behind us, it’s time to find out which magazine cover has what it takes to claim first prize. Attend the Canadian Cover Awards/Grands prix canadiens - Meilleures couvetures ceremony February 26 at 6pm (ET) to honour and celebrate the charm and success of magazine covers.

The Cover Awards ceremony will take place at the Courtyard Toronto Downtown, which will host Magazines Canada's Travelling Circulation School earlier that same day. The Courtyard's elegant atmosphere will provide a fitting setting for this coronation of cover dominance in eight award categories.

The winner of the prestigious Newsstand of the Year award will also be revealed. The recipient will be an individual who demonstrates true innovation and passion within a successful newsstand marketing project.

Don't miss this chance to network with friends and industry professionals, and cheer on your favourite magazines!

New Promotional Materials Added to Buy 2, Get 1 Free Campaign

Thu, 07 Feb 2013 09:00:00 -0500

Now that the second mailing has dropped, the Direct Marketing campaign is focusing on the final promotional push.

Magazines Canada has designed an email template that participating magazines can send out to their email subscribers. Participants can insert a cover image, as well as their own social media links, into the template. It is designed to drive customers to the Buy 2, Get 1 Free website and to promote the campaign, as well as the industry in general.

There will also be a Q&A session with the editor of Geo Plein Air on our French Facebook page. The session will take place next Wednesday, February 13 at 1:30 pm (ET).

Magazines Canada advises participants to use their social media followings to mention the Buy 2, Get 1 Free campaign, and to run the in-kind ads.

If you would like to send the template, or you have not received the Buy 2, Get 1 Free print ads, please email Anna Wellman at awellman@magazinescanada.ca.

View the Buy 2, Get 1 Free email template.

Is Your Title Part of Magazines Canada's Digital Newsstand?

Thu, 07 Feb 2013 09:00:00 -0500

Magazines Canada members are invited to take part in the Magazines Canada Digital Newsstand at no cost.

The project, in partnership with digital provider Zinio, allows consumers to buy subscriptions, single copies and back issues of digital editions with the simple click of a button!

The digital magazines can be viewed on multiple devices so consumers can read them at home or on the go.

The Digital Newsstand promotes almost 200 Canadian titles, giving participating titles added exposure.

For more information or to sign up for this exclusive members-only offer, please contact Anna Wellman at awellman@magazinescanada.ca.

The Magazines Canada Digital Newsstand was made possible by the generous support of the OMDC.

Last Chance to Enter the Cover Awards

Thu, 31 Jan 2013 11:00:00 -0500

Missed last week's Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures submission deadline? Fear not—the deadline has been extended to February 1—tomorrow! Register for the awards online and submit your magazine's best-selling covers from 2011 and/or 2012 for a shot at newsstand glory and industry recognition.

You'll need to provide newsstand sales and sell-through for the issue being submitted, and for the same issue last year, so review the eligibility rules, award categories and frequently asked questions before you enter.

If you'll be in Toronto on February 26, be sure to attend the Awards ceremony at the Courtyard Toronto Downtown at 6pm (ET). Come and see which covers reign supreme, and celebrate the best of Canadian newsstand success stories. Chat with friends old and new, and trade a cover or two.

Don't delay! Visit coverawards.ca for more information and to enter your magazine before submissions close.

About the Awards

Stay Connected

Canadian Cover Awards Deadline Extended to February 1

Mon, 28 Jan 2013 01:00:00 -0500

The deadline for the Canadian Cover Awards/ Grands prix canadiens-Meilleures couvertures has been extended an extra week to Friday, February 1.

Register for the awards online and then submit your magazine's best-selling covers from 2011 and/or 2012. You'll need to provide newsstand sales and sell-through for the issue being submitted, and for the same issue last year, so review the eligibility rules, award categories and frequently asked questions before you enter.

Be sure to attend the Awards ceremony on February 26 at the Courtyard Toronto Downtown at 6pm (ET). Come and see which cover art reigns supreme, and celebrate the best of Canadian newsstand success stories. Chat with friends old and new, and trade a cover or two!

Don’t delay this time! Visit coverawards.ca for more information.

WOTS News: Vancouver Festival Rebrands, Registration Packages Available for Toronto

Fri, 25 Jan 2013 15:45:00 -0500

The Vancouver Word on the Street festival has rebranded as Word Vancouver. Along with the new name, the festival has announced that it is planning changes to its programming for 2013 as well as improvements to the festival site, based on exhibitor feedback. Word Vancouver is happening September 27–29. Exhibitors can register at early bird rates until March 8. More information.

The Toronto Word on the Street festival has also issued their exhibitor registration and advertising packages for the 2013 event, happening September 22. Publishers interested in reserving a booth or advertising in the festival brochure should submit completed forms by February 28 to take advantage of early bird rates.

Today is the Deadline to Enter the Canadian Cover Awards

Fri, 25 Jan 2013 10:30:00 -0500

Today is the deadline to enter your magazine's best-selling issues in the Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures.

English and French magazine publishers are invited to submit issues from 2011 and/or 2012 with finalized sales. Entrants must provide newsstand sales and sell-through for the issue being submitted, and for the same issue last year. More information.

Nominations are also open for the Newsstand Marketer of the Year Award, dedicated to a passionate and innovative individual at a Canadian publishing house, national distributor or wholesaler, who has achieved results for a newsstand project. Their work may be for regular duties performed, for overachieving results or for a specific campaign in 2011 or early 2012. There is no nomination fee for this award.

Don't delay! Enter your magazine at coverawards.ca.

About the Awards

Stay Connected

A Post-Holiday Gift for You: Buy Two Canadian Magazine Subscriptions, Get One Free

Fri, 25 Jan 2013 09:06:00 -0500

Since the world never did end last year, this year may have Canadians with some non-apocalyptic problems. Maybe they spent all their money on vacations, spa treatments and military-grade bunkers to prepare for the world’s end. Perhaps the coming of 2013 left some consumers with no extra cash for movies or dining out.

Magazines Canada is here to help with the Buy 2, Get 1 Free subscription campaign! Canadians can choose from close to 200 Canadian magazines on a wide variety of topics including family, fashion, business, arts & literature, lifestyle, and more. Your readers can enjoy some time spent with experts on all these topics. Canadian magazines offer advice, current events and inspiration all year long. Be it for food, family, finance or facts, there is a Canadian magazine designed to help readers deal with post-non-apocalyptic conundrum.

“Many people struggle with post-holiday blues,” said Barbara Bates, Executive Director of Circulation Marketing at Magazines Canada. “Canadians will find the Buy 2, Get 1 Free offer hard to resist; with so much variety and value, there is entertainment for everyone in all these great titles.”

Orders can be done online, by mail or by phone. Buying two subscriptions means the third is automatically free—a welcome savings in the post-holiday season. Canadians can discover magazines that aren’t always available on the newsstands; larger, well-known titles are offered as well.

Targeted to both English and French-Canadians, the Buy 2 Get 1 Free campaign is a national, cooperative subscription-selling effort promoted by brochures sent via Canada Post and in participating magazine poly-bags. It is supported by print and online advertising, search engine marketing and social media promotions. The campaign works to extend awareness of and promote sales for over 100 smaller-circulation, independent magazines, full of the work of Canadian creators (writers, editors, photographers, illustrators).

Customers can visit the Buy 2, Get 1 Free website at 1free.magazinescanada.ca/savenow to browse the selection, choose any three magazines (in print, digital, or a combination) and pay for only two.A digital brochure is also available here.

The offer is valid until February 28, 2013.

Magazines Canada's 2012–13 cooperative subscription campaign acknowledges the financial support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, the Ontario Media Development Corporation, Canada Post, Consumer Intelligence Group and CDS Global.

Time is Running Out to Enter Your Magazines in the Cover Awards

Wed, 23 Jan 2013 10:30:00 -0500

The deadline is fast approaching to enter your magazine in the Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures.

Publishers have until this Friday, January 25 to submit their magazines in the following categories: Women's Service; Fashion, Shopping, Bridal; News, Business, Celebrity; Home & Decor; Sports & Leisure; Family & Kids; General Interest, Arts, Lifestyle & Regional; and SIPs & New Magazines.

Don't delay! Enter your magazine at coverawards.ca.

About the Awards

Stay Connected

Canada Post Making Changes to Publications Mail

Mon, 14 Jan 2013 09:00:00 -0500

Effective today, Canada Post is making some changes to their rates and packaging options. This may affect magazine publishers, so take note of the changes listed below. The new Publications Mail chart is available here.

Price changes: There will be price increases to Publications Mail effective January 14.

New larger weight band for Samples and Promotional/Novelty Enclosures: A new “Over 100 g up to 250 g” weight band for Samples and Promotional/Novelty (SPN) enclosures will be introduced to allow for heavier items. For details, refer to the Publications Mail Price Sheet.

New Letterflatainer (LFT) as a container option, effective June 17 for NDG Presort. Refer to poster-size Reference Guide included with Price and Service Changes package mailed to all Publications Mail users.

Mail Deposit Practices introduced across the country: Mail deposit practices were introduced throughout 2012 and continue to be rolled out. The type of mail and the quantities that can be accepted in each mail deposit location has been defined. When preparing your mailing, ensure your most convenient mail deposit location has not changed by visiting canadapost.ca/depositlocations.

Make sure you use the most current software for your mailings: Both the National Presortation Schematic (NPS) and the Software Evaluation and Recognition Program (SERP) software are updated monthly. Your SERP supplier will advise you when the newest versions are available. For the most current NPS, visit canadapost.ca/nps.

Direct Marketing Campaign Launches Second Mail Drop

Wed, 09 Jan 2013 13:31:00 -0500

The Buy 2, Get 1 Free campaign has had its second mail drop date, with 108,438 English and 33,324 French brochures dropped on January 11, 2013.

The brochure has run in More magazine’s December/January issue, the Moi & cie December issue and Clin d’oeil January issue. The Walrus ran the smaller gatefold creative in their December/January issue.

Brochures were also distributed at selected Canada Post outlets.

2012-13 online promotions include:

Google SEM and display ads (testing alternate creative) – see sample
Banner ads sent to participating titles
Canada Post gift email English newsletter and French newsletter and Facebook page inclusion
Postings on deal sites, online classifieds and forums
Press releases distributed to relevant media
Enhanced social media efforts, which focus on participating publications, are posted more frequently.

New this year: Magazines Canada has created and refined an e-newsletter template, building on the previous campaigns' e-blasts, which were themed to reflect different messaging as to how the offer could be beneficial (i.e., holiday gifts, New Year’s resolutions). The new template reflects banner ad design and magazine participant cover images. This template can still be adapted for copy and messaging, but creates a unified and consistent look for email promotions.

A second template is being created that will have a section where participating magazines can insert their own information, and then send the email to their own readers. This will provide both the magazines and the Buy 2, Get 1 FREE offer with additional exposure.

Winter plans to expand online promotions include the creation of more online events, interactivity and potentially coupon and referral incentive programs, as well as regular distribution of e-newsletters (reminding consumers of the many ways magazine subscriptions can enhance their lifestyle).

If you are participating in the DM campaign, please remember to support it by running your in-kind ad. These ads were sent to all participants in October to maximize opportunities for insertion during the run of the campaign. As of January 7, 2013, 51 magazines have run the print ad. If you have not received the ad, please email Anna Wellman at awellman@magazinescanada.ca.

Enter Your Magazine in the Canadian Cover Awards

Wed, 09 Jan 2013 10:30:00 -0500

The Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures are now open for submission at coverawards.ca.

Awards are available in the following categories: Women's Service; Fashion, Shopping, Bridal; News, Business, Celebrity; Home & Decor; Sports & Leisure; Family & Kids; General Interest, Arts, Lifestyle & Regional; and SIPs & New Magazines. Publishers of English- and French-language magazines sold in Canada are invited to submit issues from 2011 or 2012 with finalized sales.

Visit coverawards.ca for more information and to enter your magazine.

Nominations are also open for the Newsstand Marketer of the Year Award. Nominate an individual working for a Canadian publishing house, a national distributor or a wholesaler who has demonstrated passion and innovation—and produced results—for a newsstand project. Their work may be for regular duties performed, for efforts above and beyond the call of duty or for a special campaign in 2011 or early 2012.There is no cost to nominate someone for this award: simply complete an online nominations form. All nominations are confidential.

ENTRY DEADLINE: January 25, 2013

About the Awards

Stay Connected

Call for Entries: Canadian Cover Awards

Thu, 03 Jan 2013 14:00:00 -0500

They say you can’t judge a book by its cover, but in magazine media we do things differently. The Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures recognize magazine media’s top-selling covers. It's the perfect opportunity to share your success stories and celebrate your peers. The awards will be open for submission on January 9, 2013 at coverawards.ca.

Publishers of English- and French-language magazines sold in Canada are invited to submit issues from 2011 or 2012 with finalized sales. There are eight award categories. Read about what information you'll need to submit before making an entry.

The deadline to enter the awards is January 25, 2013.

Award winners will be announced at the Canadian Cover Awards reception on February 26, 2013 at the Courtyard Toronto Downtown, sponsored by the Alliance for Audited Media. Coinciding with the festivities is the Magazines Canada Travelling Circulation School, held February 26 and 27 in Toronto, which offers invaluable expertise on today's best industry techniques to create a successful circulation strategy. Register today.

Go ahead and show off a little, you've earned it.

Stay Connected

About the Awards

CMC et Magazines Canada présenteront les Grands prix canadiens - Meilleures couvertures en 2013

Tue, 18 Dec 2012 10:15:00 -0500

En octobre 2012, la Circulation Management Association of Canada (CMC) et Magazines Canada ont annoncé un nouveau partenariat de collaboration pour la présentation de la continuité évolutive des Grands prix d’excellence en kiosque, lancés par Masthead en 2002. Aujourd’hui, CMC et Magazines Canada annoncent la nouvelle mouture de ces prix, les Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures, qui seront présentés au Courtyard Toronto Centre-ville, le 26 février 2013.

Les Grands prix canadiens - Meilleures couvertures reconnaissent et célèbrent le succès et l’importance des couvertures de magazines dans le secteur des ventes en kiosque. Les magazines canadiens qui répondent aux critères d’admissibilité aux prix sont invités à proposer la candidature de leurs numéros les plus vendus, dans l’une ou l’autre des huit catégories de prix.

« C’est un privilège de participer, aux côtés de Magazines Canada, à cette nouvelle entreprise destinée à rendre hommage à l’excellence dans notre industrie », dit Tony Danas, président de la Circulation Management Association of Canada.

Les Grands prix canadiens - Meilleures couvertures acceptent les candidatures des magazines de langue anglaise ou française qui sont vendus au numéro au Canada, proposent un minimum de 80 % de contenu rédactionnel canadien (rédigé ou révisé par des Canadiens résidant au Canada), ont vendu un numéro au cours de l’année civile 2011, et sont publiés chaque semaine ou à une moindre fréquence. Le nombre de points accordés à un magazine sera en partie déterminé par les ventes en kiosque, aspect unique de ces prix.

Outre huit prix sectoriels correspondant à chacune des catégories, un prix Spécialiste du marketing des ventes en kiosque de l’année sera également attribué. Le lauréat de ce prix aura fait preuve d’innovation et de passion en mettant sur pied un projet de vente en kiosque réussi en 2011.

Cette année, le processus de mise en candidature a été simplifié et est maintenant offert en ligne. Les candidatures pourront être reçues à compter du 7 janvier 2013. Les magazines sont donc invités à réfléchir aux numéros dont ils souhaitent proposer la candidature afin d’être prêts à participer. Les coûts liés à la proposition de candidatures multiples ont été réduits, de telle sorte que la mise en candidature de plusieurs numéros est aujourd’hui plus économique que jamais.

Visitez coverawards.ca pour plus d’information sur les Grands prix canadiens - Meilleures couvertures.

Avec les festivités de cette année coïncide l’École itinérante de la diffusion de Magazines Canada, commanditée par CDS Global, et qui offre un savoir-faire précieux sur les meilleures techniques de l’industrie d’aujourd’hui pour établir une stratégie de diffusion réussie. L’École itinérante de la diffusion aura lieu les 26 et 27 février, à Toronto. On peut trouver plus d’information à ce sujet au magazinescanada.ca/developpement/ecole_diffusion.

CMC et Magazines Canada souhaitent remercier les commanditaires qui ont rendu possible la tenue des Canadian Cover Awards/Grands prix canadiens - Meilleures couvertures de 2013 : commanditaire des médias, Masthead; commanditaire du marketing, Covers Sell; commanditaire de la création, K9 Design Co.; commanditaire de la promotion au détail, LS Travel; et commanditaire de la réception, l’Alliance for Audited Media.

Direct Marketing Campaign 2012-2013: Holiday Reminder

Mon, 17 Dec 2012 01:00:00 -0500

Just a reminder that the holiday season is the best time to promote the Buy 2, Get 1 Free offer. If you are participating, make sure you remind your social media followers and email subscribers about the deal before the holidays. This not only helps your own subscription sales, but also supports the other participants, and the Canadian Magazine industry at large.

Tweet the deal to your Twitter followers, or post it on Facebook.

Digital Newsstand Promotion is Live!

Fri, 14 Dec 2012 10:05:00 -0500

Maazines Canada's Digital Newsstand has launched a 50% off holiday sale. To support the campaign online, we have distributed web banners and buttons to participating publisher for use on their websites and other digital properties. We also encourage participants to share the campaign via social media using these links:

Short Link: http://bit.ly/YIvmfp
Long Lilnk: http://pgsforms.zinio.com/ats/url.aspx?cr=220&wu=149&WT.mc_id=ENG_COM_DISC_CANADA_113012_HOLIDAY2012MCLandingPage

Be sure to include @ZinioDeals and use #Holiday on Twitter so we can retweet you comments.

Thank you to all the members who are participating in this promotion. We wish you the best of luck!

The Holidays Just Got Happier with this Digital Promotion

Thu, 29 Nov 2012 16:04:00 -0500

Want to increase your digital sales? Participate in the Magazines Canada and Zinio promotion this December. The offer will be: Save up to 50% off!

Magazines Canada and Zinio are working on a month-long holiday promotion set to launch the first week of December. If you'd like your title to be considered for participation in both the Magazines Canada and the concurrent Zinio promotion, please fill out the pre-approval form and approve a maximum discount (between 30 – 50%) by completing the Magazines Canada 2012 Holiday Discount Promotion Approval Form by December 7.

Magazines Canada is also working with Zinio on some graphics changes on the digital site, and will need a .eps logo for each title participating on the digital newsstand. See how your logo will be used in the image below. (If you have already sent a logo, thank you.)

Buy 2 Get 1 Free Campaign Update: Brochures are in Homes

Thu, 15 Nov 2012 10:30:00 -0500

The Buy 2, Get 1 Free brochure has been delivered via address admail to 207,238 homes across the country, as well as 20,000 being distributed at select Canada Post outlets. As the orders are coming in, we would like to remind participants to please fulfill their campaign subscription orders in a timely manner. If a new issue will not be released within eight weeks, please consider sending the customer a back issue.

Participants are reminded to publish the Buy 2, Get 1 Free printed advertisement before the end of February, as part of the participation agreement. If you have not received the ad, please email Anna Wellman at awellman@magazinescanada.ca.

We would also like to remind participants that any events, information or content that they would like to be used to promote their title and the campaign on social media can be submitted to Anna Wellman at awellman@magazinescanada.ca.

Magazines Canada's 2012–13 Buy 2, Get 1 FREE campaign is financially supported by the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage, and made possible with the support of the Ontario Media Development Corporation, Canada Post, Consumer Intelligence Group and CDS Global.

Digital Newsstand News: Fall Promo and Advertising Webinar

Thu, 01 Nov 2012 15:56:00 -0400

The digital Fall Promo runs until November 9—so please remember to spread the word to claim up to 30% off great Canadian magazines.

You can find the Digital Fall promotion at magazinescanada.zinio.com

Digital Advertising 101 - Webinar

Join the team from Zinio for an informative update of digital advertising capabilities, trends and updates. With digital magazine advertising being one of the hottest topics in publishing, you will want to join in to view existing case studies and examples, as well as upcoming enhancements and features available to your publication on the Zinio platform.

Webex Details:

Topic: Digital Advertising 101
Date: Thursday, November 15, 2012
Time: 2:00 pm, Eastern Standard Time (New York, GMT-05:00)
Meeting Number: 577 260 085
Meeting Password: 1magcanada1

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To join the online meeting (Now from mobile devices!)
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1. Go to https://zinio.webex.com/zinio/j.php?ED=215041432&UID=1360500742&PW=NZTNiYjQ5YzVm&RT=MiMxMQ%3D%3D
2. If requested, enter your name and email address.
3. If a password is required, enter the meeting password: 1magcanada1
4. Click "Join".

To view in other time zones or languages, please click the link:
https://zinio.webex.com/zinio/j.php?ED=215041432&UID=1360500742&PW=NZTNiYjQ5YzVm&ORT=MiMxMQ%3D%3D

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To join the audio conference only
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To receive a call back, provide your phone number when you join the meeting, or call the number below and enter the access code.
Call-in toll number (US/Canada): 1-408-792-6300
Global call-in numbers: https://zinio.webex.com/zinio/globalcallin.php?serviceType=MC&ED=215041432&tollFree=0

Access code: 577 260 085

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For assistance
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1. Go to https://zinio.webex.com/zinio/mc
2. On the left navigation bar, click "Support".

2012/2013 Newsstand Marketing Project (NMP) Up and Running

Thu, 01 Nov 2012 15:39:00 -0400

This year's newsstand promotional program has 94 magazines enrolled and space has been booked at all Chapters and Indigo stores for November 5-25, 2012 and January 7-27, 2013. Promotions are also being booked through Presse Commerce and at many of our biggest and best independents, including Read's Fredericton, Mags and Fags (Ottawa), Book City (Toronto), McNally Robinson (Saskatoon and Winnipeg), Daily Globe and Billy’s (Calgary) and Mayfair News (Vancouver).

Western Sales Rep Lisa Sweanor recently made her way to Winnipeg and is now driving back to Vancouver, visiting stores along the way. Eastern Rep Chris Chambers will be on the road later in November and through the winter. Our new Retailer Catalogue is in the works and will be available in early 2013. As always, if there are stores you think our reps should know about—stores that would make good partners for our magazines—we'd love to know about them. Please send an email to Chris Chambers with any retail tips: cchambers@magazinescanada.ca. Look for more details on the NMP in this space in the near future.

Reminder: Magazines Canada's Distribution Warehouse Has Moved

Thu, 01 Nov 2012 15:35:00 -0400

A note to all publishers distributed by Magazines Canada: though our warehouse moved last June we continue to receive newsstand copies at our old warehouse. Please be sure to send copies to our new warehouse address:

Magazines Canada Distribution
c/o Tilwood Inc.,
300 Orenda Road East,
Brampton, ON L6T 1G2

If your printer usually takes care of sending us copies, please be sure to alert/remind them of this change.

CMC Partners with Magazines Canada on Canadian Newsstand Awards

Mon, 22 Oct 2012 14:00:00 -0400

A note from Tony Danas, President of the Circulation Management Association of Canada (CMC):

In July of 2012, an announcement was made by Masthead, producer of the Canadian Newsstand Awards since 2002, that they would no longer take the lead in producing the awards program. It has been a very successful and well attended event for ten years, and we would like to thank Masthead for all their efforts and support for our industry.

We are very pleased to announce that the CMC and Magazines Canada have come together to continue with this tradition. As such, we have decided to put together a combined CMC & Magazines Canada Task Force to bring these awards back to life with a special awards ceremony early in 2013.

"Thanks to Masthead's effort, CMC and Magazines Canada have inherited a great opportunity to build even greater recognition of excellence in our industry," said Mark Jamison, CEO of Magazines Canada, on this exciting new venture.

As we move ahead with our plans, we will keep you posted every step of the way. Stay tuned for more information.

Sincerely,

Tony Danas
President, CMC

For more information:

Tony Danas
President
Circulation Management Association of Canada
tdanas@cstonecanada.com

Brianne DiAngelo
Manager, Communications
Magazines Canada
bdiangelo@magazinescanada.ca

Buy 2, Get 1 FREE Campaign: Get in on Social Media Promotions

Thu, 18 Oct 2012 13:30:00 -0400

The 2012-2013 Buy 2, Get 1 FREE campaign websites have launched (orders are rolling in!) and both English and French brochures will be mailed out on October 26.

This year we are working to increase our online efforts and would like your help! Any participants with interesting online content, events or new, themed issues coming out, we would love to post about it on our Twitter and Facebook feeds. Participants of the Buy 2, Get 1 Free campaign can send any submissions to Anna Wellman at awellman@magazinescanada.ca. Please note that this offer pertains only to this campaign and its participants; other magazines will not be included.

We would also like to remind our participants to publish the Buy 2, Get 1 FREE in-kind ad. If you have not yet received the ad, please contact Anna Wellman at awellman@magazinescanada.ca.