Jun 17, 2013
.png)
Is your title in the Home & Garden category? How does your magazine stack up?
This is a tidbit of information from the white paper Profile Analysis of Canadian Magazine Subscribers, available to Magazines Canada members. You can use the information found in the report to:
- Inform your ad sales reps and focus your editorial content
- Develop your target customer profile for sales and marketing campaigns
- Develop a complete description of your target subscriber and the size of the market opportunity.
For the Home & Garden Subscriber Profile, the report compares each profile against the benchmark for that specific region.
|
INCOME:
|
|
|
Similar income to the benchmark.
The average household income is:
|
|
East
|
$73,795
|
|
Quebec
|
$81,174
|
|
Ontario
|
$102,831
|
|
West
|
$95,959
|
|
HOUSING:
|
|
|
|
|
|
|
Similar to the Benchmark,
Average Dwelling Value of
|
Primary Dwelling Style
|
Home Ownership
|
Households in Subscribers
|
|
East
|
$209,753
|
Single detached house
|
80.8%
|
12,681
|
|
Quebec
|
$280,467
|
Single detached house
|
76.8%
|
51,298
|
|
Ontario
|
$417,251
|
Single detached house
|
82.9%
|
95,179
|
|
West
|
$469,409
|
Single detached house
|
80.8%
|
50,652
|
|
AGE of ADULTS:
|
|
|
|
|
|
Generation Y
(20-34)
|
Generation X
(35-49)
|
Boomer
(50-64)
|
Matures
(65+)
|
|
East
|
18.1%
|
21.5%
|
23.1%
|
15.9%
|
|
Quebec
|
18.3%
|
21.7%
|
23.2%
|
15.0%
|
|
Ontario
|
18.3%
|
21.6%
|
21.6%
|
15.7%
|
|
West
|
18.8%
|
20.9%
|
21.5%
|
15.4%
|
View the full reports and see how your title stacks up. (This is a members-only document. If you are not currently logged in to our members-only system, do so here: magazinescanada.ca/circulation/members_only_login. If you are a Magazines Canada member and do not have a username and password for our online system, please contact Evan Dickson at edickson@magazinescanada.ca.)
Magazines can also use the segments in the reports to target their subscription acquisition campaigns (DM, eDM, telemarketing, unaddresses) through Consumer Information Group. As part of our agreement with Manifold, Magazines Canada members can use the postal codes associated with the segments but cannot provide them to the end user.
Magazines Canada member magazines can also compare their existing subscription base against any of the regional or category reports for promotional purposes (rather than completing a loose comparison of PMB averages, as suggested in the list above) at a special rate of $500. For more information on this offer, usually valued at $600, please contact Barbara Bates, Executive Director, Circulation Marketing at bbates@magazinescanada.ca.
|
