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Family Communications Finds Success with "Milestone Marketing"

Apr 16, 2014

Family Communications Inc., publisher of Today's Bride and Magazines Canada member ParentsCanada among others, is in the midst of expanding their ever-growing empire of niche, "milestone" magazines. Last spring, the Etobicoke-based company added PromCanada to their roster and this year acquired Vervegirl while increasing ParentsCanada's frequency to nine issues a year; now publishing 12 titles with a collective annual circulation of over three million copies!

What's the secret to Family Communications' success in this time of hard-won magazine sales? Free distribution to the targeted destinations which coincide with their milestone brands—doctors' offices, toy and jewlery stores, as well as bridal and prom dress boutiques. Mix in some advertisers and they've earned the status of Canada's "largest privately-held, independent publisher of women's magazines."  

Read the details from the Toronto Star.


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