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Direct Marketing CampaignCooperative Subscription Selling Works!For a number of years Magazines Canada has conducted a successful Buy 2, Get 1 Free cooperative subscription-selling campaign. The campaign’s success highlights the fact that working together as an industry generates greater efficiencies, more recognition, more exposure and, at the same time, increases the likelihood of more subscribers. We have concluded our 2009-2010 campaign, launched on October 14, 2009, and completed on February 28, 2010. This unique subscription offer promoted 191 Canadian magazines with very successful results. See the 2009-2010 RESULTS REPORT. We are currently gearing up for our 2010-2011 Cooperative Direct Marketing campaign. For the first time, the campaign will test the inclusion of digital subscriptions for campaign participants that are part of the Magazines Canada Digital Newsstand Program. The program goal is to increase subscription sales for Canadian magazines in both print and digital formats by implementing an annual subscription drive that:
In order to participate, magazines must:
If your publication would like to participate or if you have any questions please email dm@magazinescanada.ca. Also follow us on Twitter & Facebook. The 2009-10 DM campaign is generously supported by The Government of Canada through the Canada Magazine Fund of the Department of Canadian Heritage, Ontario Media Development Corporation, Canada Post, CDS Global, Cornerstone Group of Companies and WorldColor.
Last Update: Friday, May 21 2010 |
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We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.
