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Direct Marketing Campaign (now Canadian Magazines Everywhere)

The 2012-2013 campaign is now over, having generated 5% more customers than the 2011-2012 campaign. Magazines Canada members can log in to view the official results report. (Need a member password? Contact Evan Dickson.)

New: Canadian Magazines Everywhere

The Direct Marketing campaign has been incorporated into the NEW Canadian Magazines Everywhere campaign, launching in 2013-2014. For more details, please see magazinescanada.ca/circulation/canadian-magazines-everywhere.


Cooperative Subscription Selling Works!

For several years, Magazines Canada has conducted a highly successful Buy 2, Get 1 Free Cooperative Direct Marketing Campaign.The campaign's success highlights the fact that working together as an industry generates greater efficiencies, more recognition, more exposure and generates new subscribers (from across the country) for Canadian magazines.

The program goal is to increase subscription sales for Canadian magazines in both print and digital formats by implementing an annual subscription drive that:

  • distributes promotional brochures to households across Canada;
  • combines direct mail efforts with significant print and online advertising driving customers to dedicated websites (English & French);
  • collects and forwards payment and names to publishers for fulfillment.

The campaign offers nearly 200 magazines in total, over 100 of which are also offered in digital format. The titles cover a wide range of interests from national, regional-interest and niche titles covering family, fashion, business, arts and literature, recreation, lifestyle and more.

Targeted to English and French Canadians, the Buy 2, Get 1 FREE subscription campaign will see the distribution of half-a-million pieces, in both official languages, via mail and magazine polybag outserts (arriving in homes mid-October). This national, cooperative direct marketing effort is supported by print ads, search engine marketing, email promotions, social networking sites and online promotions.

Customers can visit the Magazines Canada Buy 2, Get 1 FREE website at 1free.magazinescanada.ca to browse the selection, select any three magazine subscriptions (print, digital or a combination)—and then pay for only two.

If you have any questions please contact Direct Marketing Coordinator Anna Wellman at awellman@magazinescanada.ca.

Also follow us on Twitter & Facebook.

Magazines Canada's 2012–13 cooperative subscription campaign was made possible with the support of the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage, the Ontario Media Development Corporation, Canada Post, Consumer Intelligence Group and CDS Global.

Last Update: Thursday, August 1, 2013

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