Nov 21, 2013
It is easy to be intimidated by the level of scrutiny and attention to detail that constitute the world of online analytics. With the right approach, however, these tools can be used with ease to ensure that your online content is “right on the mark” for both readers and advertisers. What should you be measuring? How? With what tools? How can analytics be used to better engage readers & advertisers? How can analytics be used to unite your publishing teams? How should you use what you measure? How can analytics be used to create new sales stories?
Editors, sales reps, circulation managers, web teams and publishers will all benefit from this valuable session
About the Presenter
Donna Kerry is the Publisher of Advisor Group, which includes Advisor’s Edge, Advisor’s Edge Report, Conseiller, Advisor.ca and Conseiller.ca. She is also the Group Publisher of National and Canadian Insurance Top Broker magazines. Donna joined Advisor Group in 2003 and brings 17 years of magazine publishing and integrated sales experience having worked on various publications in the healthcare, and news and business divisions of Rogers.
December 10, 2pm ET
This presentation is part of the Magazines Canada Business Media Webinar Series.
||Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.
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