Feb 27, 2014
Keep reading for a sneak peek at MagNet 2014: Canada's magazine (and business media) conference. The full MagNet session list won't be announced until mid-March, but we're giving B2B publishers a sneak peek at the quality professional development sessions they can look forward to in June, demonstrating once again that Magazines Canada means business media.
As the nation's big tent association for magazine media, Magazines Canada has represented consumer and cultural publishers since 1973 and business media since 2010. More than 80 member titles are B2B magazines.
Six business media focused sessions at MagNet 2014 (with many more that can benefit any publisher)
In 2013, five of Canada's top ten business media publishers sent delegates MagNet because they understand that Canada's magazine conference is a unique opportunity to connect and learn with their peers from across the country. MagNet is the destination for magazine media networking and professional development. This June, don't risk falling behind the curve by missing important sessions like this one (SNEAK PEEK!):
Dealing Direct without Dealing Anyone Out
Successful business media publishers develop deep client relationships that are the envy of other industries. These direct alliances are critical for B2B success—but they’re also fraught with risk. How do you manage two-way communication channels in a multi-party network? How can you maintain one-on-one connections without alienating the agencies? A panel of publishers who have mastered this balance will show you how to walk that critical line.
Panellists: Tim Dimopoulos, Executive Publisher, Manufacturing and Construction Group, Business Information Group; Todd Latham, President, Actual Media; Garth Thomas, Executive Publisher, Rogers Publishing
Moderator: Ruth Kelly, President and Publisher, Venture Publishing
Eight webinars dedicated to business media topics
Starting in 2013, we supplemented our long-running and popular webinar series with four extra installments focused on B2B topics. Developed in conjunction with Breakwell's John Milne and Magazines Canada's Business Media Advisory Committee, the new webinars included topics like "Turning Traffic into Registered Users" with POWCOM Consulting president, Paul Williams and "Shortening the Path to Sales Success" with Karen Hounjet, VP of Sales, Canada Wide Media Ltd.
Members can view these hour long videos for free, and eight more are planned for 2014.
90 pages of advertising research in the Business Media Fact Book (1,900 downloads since last March)
Expanded and updated annually, the Business Media Fact Book collects the most current research on how B2B platforms can generate business. Dispel myths and overcome advertiser objections with reliably-sourced facts. Supplement your sales pitch with new data. Optimise your advertising real estate with research on placement impact. The Business Media Fact Book contains everything you need to demonstrate the value of advertising with your magazine.
Magazines Canada's ONE VOICE strategy gives business media a stronger government relations presence in key current issues, such as postal rates, anti-spam, recycling and funding.
How will Canada's new Anti-Spam Legislation affect your business? What about recycling fees or Canada Post service changes? What can you do about it? Magazines Canada's collective advocacy ensures a constant focus on issues that matter to its members. Canada's magazine media is strongest and loudest as a united voice. Working together with all regions, and with your participation, the association leads the continuous effort to ensure that your needs are at the forefront of the conversation with government. Be informed. Be heard.
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