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|  Business Media Webinars
Publisher Masterclass with Marion Lavigne of Up Here
Join industry veteran Marion Lavigne, as she shares her insights into what it takes to survive—and thrive—in the Canadian magazine industry. View this webinar.
Integrated Ad Sales
Join Scott Jamieson, group publisher at Annex Business Media, as he shares his insights into successful brand extension projects that combine multiple touch points—print, e-news, websites, social media, video and events—to attract new revenue sources, broaden staff expertise and strengthen the brands. Access this webinar by logging onto the webinar archive in the Members' Only section.
Strategies Creating B2B Events That Work
Join Joyce Byrne, vice-president and associate publisher of Alberta Venture, for an information-packed session on how to create business media events that work for your brand. Joyce will cover how events and editorial can build on each other, how to reach the right audiences, knowing when—and how—to take an event to the next level, and much more. Access this webinar by logging onto the webinar archive in the Members' Only section.
Strategies of an Award-winning Editor
What does it take to get your magazine's writers into the winner's circle at the NMAs and other awards programs? Join David Fielding, executive editor at Canadian Business magazine, as he shares the strategies he's used to help his writers get their best work onto his magazine's pages—and score some prizes along the way as well. Access this webinar by logging onto the webinar archive in the Members' Only section.
Buzzing about Data-based Journalism
What data is your magazine sitting on that you could be sharing with readers? What data-driven story packages do you have in the works—and how might they be enhanced by creating interaction with readers around that data? How can you tap into an international network of data geeks who will challenge, mash and improve your data? Join us as we talk with Momoko Price. See how news media like The Economist, The Globe and Mail and others are using the platform to engage readers and a wider audience with the data behind stories; how teams can share data privately on the network; and how letting others play with your numbers can lead to stronger stories, unexpected correlations and social media buzz. View this webinar.
Beauty AND Brains: Successful Design for B2B
Join Barb Woolley of award-winning design firm Hambly & Woolley Inc. as she explores the balance between content delivery and compelling visual narrative. Barb will provide insights on working effectively with small teams and limited budgets, understanding the symbiotic relationship between an art director and editor, and delivering beautiful pages that serve the reader and keep up with the design zeitgeist. Join Barb as she presents examples from a range of B2B magazines. View this webinar.
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Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project. |
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Made possible with the support of:
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