A world business media leader, at the event for business media professionals in Canada. On November 18, 2010, Magazines Canada proudly welcomed its Business Media Summit keynote speaker for 2010—Charles McCurdy, Chairman and CEO of Apprise Media LLC and Chairman of American Business Media. Scroll down now to watch the interactive discussion led by Mr. McCurdy.
Charles McCurdy has more than 30 years of experience in managing and investing in niche media, information and education companies. Widely acknowledged as an industry leader, he currently serves as Vice Chairman of American Business Media and as Chairman and CEO of Apprise, where he has led the acquisition and development of three platform companies.
Watch the interactive discussion led by Charles McCurdy on integrated ad platforms and sales techniques, what tools are needed to help cross sell and what ancillary revenue streams are working. Cultivate business media strategies that will work in Canada and beyond.
Sponsorships vs. CPM Sales for B2B Online
Posted: Jan 31, 2011
Duration: 20 mins 59 secs
Charles McCurdy has more than 30 years of experience in managing and investing in niche media, information and education companies. Widely acknowledged as an industry leader, he currently serves as Vice Chairman of American Business Media and as Chairman and CEO of Apprise, where he has led the acquisition and development of three platform companies.
Watch the interactive discussion led by Charles McCurdy at the 2010 Business Media Summit on integrated ad platforms and sales techniques, what tools are needed to help cross sell and what ancillary revenue streams are working. Cultivate business media strategies that will work in Canada and beyond.
We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage for this project.
