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Cover Lines is Magazines Canada's bi-weekly industry newsletter. For more information about any of the stories below, please contact us at info@magazinescanada.ca. Have news to share with the industry? We welcome your contributions.
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US Circulation Spill Decline Continues
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Magazines Canada reports that US circulation spill into Canada continues its downward slide, with only three US titles now cracking Canada's list of top 100 circulation magazines. Total US circulation, as measured by ABC, has declined by one-third whereas average circulation per US spill title has declined by one-half over a 25-year period. Average spill circulation is now 13,435 copies per average US issue.
Only three US magazine titles crack Canada's list of top 100 circulation magazines: National Geographic (35th); Cosmopolitan (61st); and People (97th).
Canadian content publishers, launching an average of 60 new magazine titles each year, are effectively repatriating readers from US titles looking for editorial and advertising content that meets unique Canadian needs.
More information about US spill and a snapshot of 2008 Canadian industry trends.
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