Magazines in a Mix

Why do so many successful advertisers use a mix of magazines and television? Because it works! Just like two heads, two media are better than one—that’s the “multiplier effect.” Magazines combined with other media increase the advertiser’s presence in the market. The net effect is increased reach of your target audience while delivering the same strategic message in complementary ways. This has the added benefit of ensuring improved understanding of what it is you are selling. Contact us to learn how the multiplier effect has been put to work for advertisers, right here in Canada.

Measuring Magazine Effectiveness: Quantifying the Sales Impact of Magazine Advertising
MMA’s ground-breaking exploration of 186 brands, over a seven year period, representing more than US$9 billion in actual marketing spending. The study quantifies the incremental sales impact and ROI of magazine advertising in relation to other elements in the marketing mix (trade promotion, FSIs, TV, radio). Findings demonstrate that magazine advertising improves ROI, playing a synergistic role in combination with the other elements of the overall marketing and media mix.

Planning Uncovered: Using Magazines to Optimize Return on Investment
A compendium of data and case studies designed to help media planners get more out of magazines. The data explains how magazines can make media budgets work harder - improving the efficiency of media schedules while optimizing media planning targets.

Magazines + Online: More to Love
An in-depth look at the benefits of pairing online with magazines — increased sales and reader engagement. 

What’s in the Mix 2006? Dynamic Logic Cross Media Study
A comparison of TV, magazines and internet advertising showing incremental impact and specific strengths across the purchase decision funnel, from brand awareness through to purchase intent.

Revving Up Auto Sales - Jeep Compass
A comprehensive look at media effectiveness and efficiency across the automotive purchase funnel. This study compares the performance of magazines, television and the web individually and in combinations of two media or all three.

Magazines Rev Up Jeep Launch (Page, Aug 2007)
A significant study measuring media effectiveness across the automotive purchase funnel, from brand awareness to purchase intent. This study tracks the effectiveness of magazines, online and television as individual media, in combinations of two media and all three media combined during the launch of Jeep Compass. Results indicate that magazines play a significant role in driving performance throughout the purchase funnel, alone or in a media mix.

P&G and Unilever Studies
A review of studies conducted by Procter and Gamble and Unilever, measured by ACNielsen, with the objective of understanding the sales response potential that arises from a mix of magazines and television versus TV in isolation.

To view the Magazines in a Mix archived files, click here.

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