If it’s proof you need, read on. You’ll find examples of great creative, business objectives and how magazines helped to deliver at—or above—expectation.
Case Studies *new*
StarchMetrix Canada provides case studies demonstrating consumer actions taken and brand disposition for each category of magazine.
Put Magazines to Work for You *updated*
A summary of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines should be considered for future plans.
Creative Use of the Medium: New Ideas
A collection of new ideas and executions.
Creative Uses of the Medium—The Creative ADvantage
A look at how magazines may be used in creative, unexpected and impactful ways to meet advertiser objectives. The document highlights: physical uses of the magazine environment; unique advertorials; integrated campaigns that go beyond the printed page; futuristic printing techniques.
Magazine Reader Experience Study
A review of consumers' experiences when they read a magazine and how those experiences drive readership and advertising impact. Results suggest that strong consumer experiences increase reader usage and lift ad impact.
Magazine Case Studies
A collection of case studies and testimonials demonstrating how magazine advertising successfully drives brand marketing, communication and sales objectives. Each study relates business results to ingoing objectives.
Sales Scan: A Magazine Advertising Effectiveness Study from AC Neilson
An examination of purchase behaviour in households that were exposed to specific magazine campaigns versus a matched group of households that were not exposed to the magazine campaigns. Results indicate that brand penetration and sales volume significantly increased in those households that were exposed to the magazine campaigns.
Last Update: Thursday, July 26 2012