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Smartphones and Tablets: The Business Professional’s Critical Companion

Apr 14, 2014

As mobile devices become more and more present in the workplace, B2B marketers are altering their budgets, strategies and tactics for reaching audiences.

While print remains an important resource for business professionals and the C-suite, mobile is becoming an increasingly essential item for both "work time" and "personal time."

Locations Where Connected Employees Worldwide
Use Their Tablet, Smartphone or Computer, Q4 2012

% of respondents using each device

 

Tablet

Smartphone

Computer

Work desk

48%

64%

91%

--Other room at work

43%

47%

26%

--Other work or client facility

41%

46%

20%

Home

68%

69%

43%

While traveling

44%

47%

14%

While commuting

41%

64%

12%

Coffee shop/public place

39%

44%

11%

Business professionals aren't just using their devices while commuting or traveling. 91% of connected employees worldwide use a computer at their work desk and 64% also use a smartphone while at their desk. Aside from the home, the work desk is the top place where tablets and smartphones are being used.

US Executives Who Use Mobile Devices as Their
Primary Business Platform, Today vs. in 3 Years,
March 2013

% of respondents


While desktop PCs currently remain the norm, over half of U.S. business executives believe that within the next three years mobile devices will be their primary business platform instead of PCs, making it ever more important for business media brands to reach professionals not only through print, but also through digital editions and online media.

Source: B2Bs Face a Mobile-First Future, eMarketer, April 2, 2014.


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