Jul 21, 2014
While ads are sometimes seen as a nuisance in other mediums, magazine advertising is wanted. Readers trust the opinions of magazine brands and enjoy choosing how long to look at an ad before flipping the page. When compared to TV and online, print magazines are more engaging and trusted by readers as an advertising medium.
Advertising in magazines give you access to consumers that...
- are looking for new products
- are influencers amongst their peers
- pay attention to advertising
Magazine readers are also comparatively more likely to give their full attention to advertising, to be inspired by it and to see ads as a good part of the reading experience. Print magazines are found to be far more inspiring than TV and online.
When indexed to TV, consumers see magazines as a better avenue for relevant advertising content, including for new products. Consumers find the advertisements helpful and educational, as opposed to something that gets in the way of their experience.
Magazines create a media-consumer connection: they have close relationships with their readers, capture their full attention and inspire them to learn more about new products.
Excerpt from BrandSpark International and Magazines Canada’s award-winning Connections Study.
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