Aug 25, 2014
LinkedIn has released a list of its top 10 "Most Influential Global Brands," which includes both publications and top business technology brands such as Forbes, Microsoft, IBM, Hewlett Packard and Salesforce. The list was compiled from LinkedIn's Content Marketing Score—a tool that ranks marketers on the effectiveness of their content from company pages, branded groups and posts by very active users deemed as influencers. The platform created the list as a benchmark for companies using the platform for content marketing.
These brands continually update users on industry news, release new and engaging content tailored to their specific audiences and insert themselves into conversations their audiences care about.
HP, ranked 7th, was the first business to reach 1 million followers on its company page. HP’s vice president of global media and digital marketing Arpita Singh believes that "LinkedIn is an important digital platform for HP that allows us to share our story and perspectives and engage with our customers in a meaningful, business relevant way. HP will continue to push new capabilities with LinkedIn to advance conversations and connect with our customers, partners and potential talent."
Microsoft, while the highest ranked business on the list, are admittedly still "figuring out" LinkedIn. However, Kelly Wagman, Microsoft's director of content and messaging, still feels that they are doing their best to engage the platform broadly, contribute to conversations and share content.
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