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Ad Webinar series

Past Ad Webinars

Magazine Media Brands in the Digital Age

Learn how Canadian magazine media brands are adapting to the ever-evolving digital landscape. Cottage Life, Today's Trucking and Chatelaine present case studies across both print and digital platforms. Listen in for strategies about working with agencies and advertisers, as well as lessons learned.

Speakers:

Haley Overland, Senior Editor, Social Media, Chatelaine
Dan Robinson, Director, Digital Marketing, Newcom
Sue Haas, Director, Digital Media Operations, Cottage Life

Moderator: Sharon McAuley

Strategies and Tools for Overcoming Ad Blocking

Brian Kane, Founder and COO of Sourcepoint Technologies, shares expert advice and strategies to combat ad blocking and improve ad effectiveness. Learn more about how ad blocking will impact the magazine publishing business. 

Presenter: Briane Kane, Founder and COO, Sourcepoint Technologies 
Moderator: Sharon McAuley, Consultant

How Content Marketing Can Help Build Your Business

Shannon Emmerson, Founder and Director of Forge & Spark Media, will gives expert advice for publishers on creating the right content and platform to establish your brand and grow your business. Learn how you can use content marketing to develop business and share your brand's unique value online.

Shannon's presentation is also available for download in PDF format.

Moderated by Sharon McAuley

Make the Most of Advertising on Digital Editions

Learn how Canadian publishers are making the most of their digital editions, from the creative potential of interactive ads to payoff and measurement. Our speakers are:

Jess Ross, Tablet Publishing Manager, TC Media
Catherine Malo, Senior Director of Monetization Strategy and Research, QMI Digital

Moderator: Sharon McAuley, Consultant

The audio and presentation are available for download separately.

What Magazine Media Can Do For You: Four Case Studies

The webinar features four great magazine media case studies from Canada Wide Media, Rogers and St. Joseph Media. Listen in and learn how publishers are working with agencies and advertisers, as well as lessons learned from four successful campaigns. Learn how Canadian publishers are creating cross-media campaigns involving magazine media to meet advertiser objectives. 

Speakers include:

  • Genevieve Gately, Creative Marketing and Events Manager, St Joseph Media
  • Danijela Grbavac, Account Manager, Marketing Solution, Rogers
  • Karen Hounjet, Vice President of Sales, Canada Wide Media

How to Make Native Ads & Sponsored Content Work for You

Integrating native ads and sponsored content can be a huge growth opportunity for your magazine. Learn how to navigate industry guidelines and translate this new revenue stream into meaningful content that people will want to read.

The line between native and sponsored content can be blurry—it can be unclear whether paid content has come from the magazine or the advertiser, which can be detrimental to reader relationships.

What you’ll learn:

  • The definitions and differences of native ads and sponsored content
  • How is it being done?
  • Existing guidelines
  • What you need to know when dealing with advertisers
  • The importance of transparency
  • Implications and limitations
  • Best practices

Our Experts:

Andrew Williams, Venture Publishing
Tom Gierasimczuk, Canada Wide Media

Kim Pittaway, Moderator

What Magazine Media Can Do For You: A Review of Three Case Studies

This webinar features speakers from TC Media, Venture Publishing and Rogers, who presented case studies from Kellogg's Special K, ATB Financial and Barbie. Be sure to listen in and learn how Canadian publishers are creating print and multi-platform campaigns to meet advertiser objectives, how publishers are working with agencies and advertisers, as well as lessons learned from three successful campaigns.

 

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