|
| Industry Trends
Canada boasts over 1,200 Canadian consumer content magazines, all offering an incredibly diverse depth and breadth of content. Never before has this country produced so many outstanding magazines. Their content spans the unique cultural needs of Canadian readers and feeds the most closely held personal passions that readers possess. Perhaps that’s why U.S. circulation spill is in long term decline and why Canadian magazine advertising revenues grew at twice the rate of other major media in Canada over the last seven years.
Canadian Consumer Magazine Trends *updated*
A report of latest magazine industry trends in Canada, tracking the number of Canadian consumer titles, ad revenue growth, ad page growth, Canada vs. U.S. revenue growth, circulation trends, and more.
U.S. Magazine Spill Into Canada *updated*
An analysis of U.S. magazine spill into Canada, from 1982 to present. Tracking indicates that spill of U.S. magazines into Canada is in long-term decline.
Magazines: A Comparison of Canada & U.S. *updated*
A must-read for agency planners or sales reps that work with U.S. advertisers and need information on the distinctions between Canadian and U.S. markets as well as the spillover of U.S. magazines in Canada. This document outlines the trends and impact of this overflow.
Magazine Launch/Closure History - Consumer and B2B titles
A 10-year historical trending of Canadian consumer and B2B magazine launches and closures by editorial category.
Last Updated: Wednesday, July 25 2012
|
|
