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Reducing Cycle Times

The Tips and Tools for Reducing Cycle Times white paper was created to help publishers successfully initiate and manage a cycle reduction strategy for their publishing teams.

The document is targeted to small and mid-sized publishers looking to provide increased flexibility and speed-to-market for their advertising clients. By improving cycle times, publishers are able to provide their sales teams with more selling time, and advertisers will be able to see the impact of their ads more immediately.

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