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How magazine brands measure 360 degree reach and influence

Magazines have extended their brands into websites, e-newsletters, events, social media and apps. Now, more than ever, it has become important for credible data to be available to support all channels and touch points of a magazine’s brand. With AAM and CCAB’s new media reports, it is now easier than ever for publishers to demonstrate their brand’s footprint, all in one document.

Media owners now have the opportunity to disclose their social media connections, event registration, webinar registration, e-newsletter reach, online traffic, app downloads and more through CCAB and AAM’s reporting tools. These credible and actionable metrics allow media buyers to fully evaluate a brand’s footprint to instill confidence into media buyers’ advertiser investments.

Learn how AAM and CCAB’s media reports work and how they can streamline your metrics.

For further information, please contact:

Tim Peel, Vice President, CCAB BPA Worldwide
Joan Brehl, VP/General Manager, AAM Canada

Additional resources:

AAM
CCAB BPA Worldwide

 

 

 

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