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Engaging audiences with sponsored events - Spacing's 'Toronto the Good'

Matthew Blackett, Publisher and Creative Director of Spacing, discusses the importance of events to Spacing's brand, particularly the "Toronto the Good" parties.

The magazine brand puts on four issue launch parties per year, in addition to other events in Toronto. Watch now to learn more about Spacing's "Toronto the Good" event, where they partner with an architect, and about the importance the magazine places on choosing the right sponsors to ensure a good fit with their brand.

Sponsored events have become an innovative way for magazine media brands to create a lasting impression on their readers and promote both the publication and the advertiser. Targeted events give advertisers the opportunity to reach specific demographic groups and associate their brand with the magazine brand's image and reputation.

This video is the third in a three-part series on magazines and sponsored events. Watch both Part 1 on Toronto Life's Most Influential party, and Part 2 on TAPS' Canadian Brewing Awards on our website. 

Engaging audiences with sponsored events - TAPS 'Canadian Brewing Awards'

Rob Engman, President of TAPS media, discusses the magazine’s yearly event, the Canadian Brewing Awards, and how it has grown substantially over the years.

The two-day awards gala and conference is funded by both the entry fees and sponsorships, putting the focus on the brewers and suppliers of the brewing industry.

Sponsored events have become an innovative way for magazine media brands to create a lasting impression on their readers and promote both the publication and the advertiser. Targeted events give advertisers the opportunity to reach specific demographic groups and associate their brand with the magazine brand’s image and reputation.

Watch now to learn how the magazine media brand partners works with enthusiastic sponsors to produce a live stream of the ceremony to produce the ‘Canadian Brewing Awards’.

This video is the second in a three part series on magazines and sponsored events. Magazines Canada will release the last video in the following weeks. Watch Part 1 on Toronto Life’s Most Influential on our website.

Engaging audiences with sponsored events – Toronto Life's 'Most Influential'

Sarah Fulford, Editor in Chief and Yen Tran, former Marketing Manager at Toronto Life, discuss the success of their annual "Most Influential" party, which is sponsored by many advertisers.

Sponsored events have become an innovative way for magazine media brands to create a lasting impression on their readers and promote both the publication and the advertiser. Targeted events give advertisers the opportunity to reach specific demographic groups and associate their brand with the magazine brand's image and reputation.

Watch now to learn how the magazine media brand partners with advertisers to leverage their readership and reputation to produce the popular "Most Influential" event.

This video is the first in a three part series on sponsored events. Magazines Canada will release the next two videos in the following weeks.

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