magblast Library

Business to Business Publishing with Neil Hiscox

Posted: Jul 6, 2010

Magazine Innovation with Lynn Chambers

Posted: Feb 18, 2010

The run of press (ROP) ad page is a powerful marketing tool but sometimes it’s important to make an even bigger splash. Magazines can be used in any number of creative and innovative ways to deliver the right brand statement. Inserts, advertorials, web, mobile and augmented reality applications are just some of the ways in which advertisers can impact and engage a select target audience. In this magblast episode, guest speaker Lynn Chambers (Group Publisher, Canadian Living and Homemakers magazines), discusses how you can use innovation to make magazine ads work harder. More info.

The Value of the ROP Ad Page with Kenneth Whyte

Posted: Sep 2, 2009

The run of press (ROP) ad page is the workhorse of magazine advertising. But, in reality, it’s much more. The ROP ad page services the many and varied need of consumers. They attract reader attention, deliver important brand information, report on what’s new, and prompt consumer action. ROP ad pages add value for both readers and advertisers. In this magblast episode, guest speaker Kenneth Whyte, Editor-in-Chief of Maclean’s, discusses the power and value of the ROP ad page. More information.

How Magazines Work Hard in a Soft Economy

Posted: Apr 29, 2009

In today’s climate, marketing and media plans have to work harder than ever to generate brand momentum. Advertisers are looking for reassurance and value. In this magblast episode, guest speaker Fred Auchterlonie, Senior Vice President and Director of Client Services at PHD Canada discusses the role that magazines play in creating a “value equation”: ad receptivity and engagement; creativity; efficient targeting; consumer action; brand building. Here’s your 3½ minute look at how magazines work in a soft economy. More information.

Power of Editorial Surround with Tant & Pittaway

Posted: Jan 13, 2009

Your primer on the fundamentals of how magazine editorial attracts readers and creates a powerful environment for advertisers. Magazine editorial plays a critical role in attracting desirable readers and creating an environment where advertisers can make a powerful impression. The editorial environment rubs off on the advertising to create a “presenter effect”, ensuring that the ads are seen as a valuable part of the magazine package. In this magblast episode, guest experts Lisa Tant (Editor-In-Chief, Flare magazine) and Kim Pittaway (magazine writer and consultant) share their thoughts about the power of the editorial surround: what makes for great editorial; how it engages and creates a close relationship with consumers; and more. More information.

Integrating Magazines & Online with Neve & Machado

Posted: Sep 22, 2008

Magazines and online media together provide advertisers with complimentary touch points that both engage reader passions and offer greater connectivity among like-minded consumers. Magazine/online integration offers exciting new opportunities to get closer to the consumer and build business. In this magblast podcast, guest experts Bruce Neve (President, Mediaedge:cia) and Kim Machado (General Manager, CanadianBusiness.com) discuss integration of magazines and online: what are the benefits, what is the role of each medium, fundamental tips and more. It’s about reaching consumers in new, integrated ways. More information.

Reaching Readers with Randy Craig & Tim Hughes

Posted: May 6, 2008

Your primer on the fundamentals of reaching magazine readers Magazines provide advertisers with access to their loyal readers by providing an engaging environment and a very personal connection. At the heart of this personal connection is this: consumers access magazines on their own terms. They read their magazines when they’re ready. They read their magazines when—and where—they want to. In this magblast podcast, guest experts Randy Craig (Director of Advertising & Marketing, Cottage Life & explore) and Tim Hughes (Managing Partner, Client Business Director, MindShare Canada) explore the mechanics behind the close relationship readers have with their magazines. Understanding this relationship allows us to reach readers, on their terms. More information.

Permission Marketing with Michele Beaulieu

Posted: Feb 12, 2008

Magazine readers engage in a relentless search for new ideas that they discover through our medium's unique mix of editorial content and advertisements. Every time you pick up a magazine, whether you receive it in your mailbox, flip though it at your physician’s waiting room or bring it home from your local newsstand, you are actually giving your permission to be marketed to. In this magblast podcast, our guest media expert Michele Beaulieu (Senior Vice-President and Group Media Director of Starcom Worldwide) explains that magazines effectively embrace the tenets of permission marketing — a term that builds upon the principles of reader engagement. More information.