The 2014 Consumer Magazine Fact Book (PDF – English and French) contains over 170 pages, including more than 40 new pages and many pages of updated content relating to trends, ad positioning, ad effectiveness and the new digital landscape.
Archive: View the 2013 Fact Book.
The 2014 Digital Magazine Fact Book (PDF - English and French) has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and more. Canadian magazine media continue to extend their brands, adapt and find success in an interactive digital environment. With the most current research on industry trends and benchmarks, including studies on digital editions, ereaders, mobile, social media and video, the Digital Media Fact Book is essential reading for digital marketers, media planners, magazine sales teams and those trying to develop strategies and programs that capitalize on the digital shift.
The 2014 Fact Book shows how digital magazine content has become even more accessible, available and timely, as well as globally inclusive. From email to display ads, audience engagement to retail, the Fact Book confirms that magazines have an impact wherever, whenever and however readers are consuming content.
Archive: View the 2013 Digital Fact Book.
The 2013 Business Media Fact Book (PDF - English and French) has 90 pages of the most current research on how business media platforms can generate business. As digital media continues to grow, executives and those at the top of their fields continue to turn to business media for industry news and insights. Trade magazine media remains the trusted source that decision-makers use most.
This year’s Business Media Fact Book provides new information relevant to all the various media touch points within a Trade magazine brand.
Archive: View the 2012 Business Media Fact Book.
Last Update: Wednesday, November 20, 2013