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| Fact BooksConsumer Magazine Fact Book 2012The 2012 Consumer Magazine Fact Book (PDF - English and French) contains over 120 pages of the most requested industry information including trends, ad positioning, ad effectiveness and much more. It features 57 new or updated pages (30 updates in industry trends and 27 new pages of research charts and graphs). Archive: View the 2011 Fact Book as a PDF. Digital Fact Book 2012
The 2012 Digital Magazine Fact Book (PDF - English and French) has expanded dramatically from our 2011 edition with 85 new pages of magazine trends and research from tablets, e-readers, social media and smartphones. Canadian magazines are striving to create a more interactive experience in digital media. Technology has allowed magazines to become more accessible, available and timely as well as globally inclusive through the internet. Correlations are made between readers and their devices providing insight into their habits in reading, spending and their relationships with advertising. As we embrace the digital world, magazines are also extending their brand through social media platforms to engage readers on other levels. Archive: View the 2011 Digital Fact Book as a PDF. Business Media Fact Book 2012The new 2012 Business Media Fact Book (PDF - English and French) has 90 pages of the most current research on how business media platforms can generate business. The new edition includes 19 new pages of research (10 new pages, 9 newly revised) and presents industry trends, ad positioning and effectiveness information. The Business Media Fact Book is a compilation of industry trends and the latest research to help marketers and advertising agencies evaluate how business media advertising can be put to work to build business. Archive: View the 2011 Business Media Fact Book as a PDF. Last Update: Tuesday, October 2, 2012 |
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