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Top 10 B2B Brands Excelling on LinkedIn
August 25, 2014
LinkedIn has released a list of its top 10 "Most Influential Global Brands," which includes both publications and top business technology brands such as Forbes, Microsoft, IBM,...
Advertising
ELLE Canada First Canadian Magazine to Launch...
August 22, 2014
#ShopYourMood, Canada. ELLE Canada is the first magazine brand in the country to launch shoppable, click-to-buy videos, in an extensive content advertising and promotional...
Advertising
Publishers Choose Quality over Quantity for...
August 18, 2014
While it might seem like a crazy idea, publishers are paring back the number of ads on their websites in favour of higher-priced, higher-impact advertisements. The result is a...
Advertising
Consumers More Receptive to Ads and Editorial...
August 11, 2014
A new study by IPC shows the influence of various platforms on consumers throughout the day. The results show the importance of magazines, both print and mobile, to consumers...
Advertising
Advertising in Magazines Connects Deeply with...
July 21, 2014
While ads are sometimes seen as a nuisance in other mediums, magazine advertising is wanted. Readers trust the opinions of magazine brands and enjoy choosing how long to look at...
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