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InStyle Uses Snapchat to Reveal September Cover
September 2, 2014
September is here, and so are the most important beauty and fashion magazine issues of the year—usually boasting high page and ad page-counts. Instyle's 20th anniversary...
Advertising
Top 10 B2B Brands Excelling on LinkedIn
August 25, 2014
LinkedIn has released a list of its top 10 "Most Influential Global Brands," which includes both publications and top business technology brands such as Forbes, Microsoft, IBM,...
Advertising
ELLE Canada First Canadian Magazine to Launch...
August 22, 2014
#ShopYourMood, Canada. ELLE Canada is the first magazine brand in the country to launch shoppable, click-to-buy videos, in an extensive content advertising and promotional...
Advertising
Publishers Choose Quality over Quantity for...
August 18, 2014
While it might seem like a crazy idea, publishers are paring back the number of ads on their websites in favour of higher-priced, higher-impact advertisements. The result is a...
Advertising
Consumers More Receptive to Ads and Editorial...
August 11, 2014
A new study by IPC shows the influence of various platforms on consumers throughout the day. The results show the importance of magazines, both print and mobile, to consumers...
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